Retention Marketing

Acquiring members is just the first step in the powerful relationship HMC develops on behalf of our partners.

With years of experience and extensive analysis, we know retaining members depends on repetitive card usage and demonstrating the value of our programs.

We use a systematic and dependable communication strategy that keeps us connected with our members throughout the lifetime of their membership; some examples of HMC’s strategic tactical marketing tools include:

  • Welcome Email
  • Early Activation Certificates
  • Quarterly e-Newsletters
  • Birthday Emails
  • Promotional Emails
  • Special Offer Emails
  • Member Surveys
  • Anniversary Emails
  • Renewal Emails

Our success is demonstrated by our industry-leading retention rate. Depending on the market, 70 to 80 percent of our members choose to renew with us annually.

We stay in touch with all your members through a high-tech, high-touch approach that has consistently delivered the revenue and profits our hotel partners are striving to achieve.

In addition, staying in touch is made easier  – and more profitable – for you with HMC’s Customer Relationship Management program, ClubCentral CRM.

Designed by hoteliers for hoteliers, ClubCentral CRM is a simple to use, yet high-powered software program that links member usage and customer data directly with reporting systems and campaign management tools.