Paid Membership Loyalty Programs
These programs, which require no capital expenditure from the hotel and complement existing loyalty programs, are created to accomplish a number of goals:
- Build extensive local awareness without the use of hotel staff or resources
- Generate and expand existing local customer base that withstands external market conditions and travel trends
- Give marketing access to over 450,000 international members through the CLUBHOTEL® network
- Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and profit
The primary focus of all HMC paid membership loyalty programs is to provide reoccurring food, beverage and rooms revenue for partner hotels. We target the lucrative local SME and professional markets that frequent guest programs typically do not penetrate.
The HMC model has developed over many years of experience and consists of a well balanced program of value benefits for members, periodic member activities & promotions, member marketing throughout the membership period, and a direct sales program unmatched in the industry.
And you won’t have to worry about tying up your company’s financial and human resources, or investing in new technology or staff. We offer our hotel partners a full, turnkey-solution that requires no capital outlay on your behalf.
Imagine – A loyalty marketing solution developed specifically for you that we fund, operate and manage. HMC handles everything. And we handle it the right way.