HMC provides extensive e-commerce marketing capabilities for all of our membership loyalty programs. The cornerstone of HMC’s e-commerce platform are our comprehensive membership sales transaction-based websites.
These websites are designed to have multi-purpose functionality, including:
- Integration with HMC’s advanced loyalty program mobile apps
- Downloading of digital e-certificates
- Displaying general membership benefit information
- Booking room reservations
- Promoting member specials and offers
- Facilitating online membership sales and renewals
- Displaying hotel details and individual hotel F&B outlet information
- Integrating with social media marketing channels, customer service and CRM
Following is just a small selection of currently operating program websites:
- Hilton Premium Club Asia – the easiest way to reduce your travel expenses with guaranteed savings on selected accommodation rates, along with exclusive dining discounts at Hilton Hotels across Asia Pacific.
- Circle M – by joining the Circle M loyalty programme, you can benefit from exclusive discounts on food and beverage and room rates at participating Mövenpick Hotels & Resorts across the Middle East.
- CLUBHOTEL – HMC’s proprietary loyalty program network which provides reciprocal member benefits across participating hotels worldwide.
- CLUBHOTEL Australia & New Zealand – part of HMC’s CLUBHOTEL network, with additional region-based member benefits.
- VOILÀ Hotel Rewards – the world’s number one loyalty program for select independent hotels and hotel groups
HMC proactively uses our advanced e-commerce capabilities to generate Welcome Emails for each telemarketing membership sale, renewal email campaigns, creation and management of referral email campaigns (email campaigns leveraging referral incentive), and to reactivate sleeping memberships via CRM driven email marketing campaigns.
Our e-commerce solutions are further complemented by our advanced loyalty program mobile apps.