HMC provides extensive e-commerce marketing capabilities for all of our membership loyalty programs. The cornerstone of HMC’s e-commerce platform are our comprehensive membership sales transaction-based websites.
These websites are designed to have multi-purpose functionality, including:
- Integration with HMC’s advanced loyalty program mobile apps
- Downloading of digital e-certificates
- Displaying general membership benefit information
- Booking room reservations
- Promoting member specials and offers
- Facilitating online membership sales and renewals
- Displaying hotel details and individual hotel F&B outlet information
- Integrating with social media marketing channels, customer service and CRM
Following is just a small selection of currently operating program websites:
- Centara Privilege Club – Centara Privilege Club provides exclusive lifestyle, dining and accommodation benefits, with attractive guaranteed savings, an available complimentary night’s stay, cash certificates and many other member-only advantages. From sky-high, contemporary-chic venues to romantic sea view settings, discover the exclusive benefits you can enjoy at our participating Centara Hotel and Resorts properties. Join today.
- Club Sapphire – by joining the Club Sapphire loyalty programme, you can benefit from exclusive discounts on food and beverage and room rates at at any participating hotel in the UAE.
- CLUBHOTEL – HMC’s proprietary loyalty program network which provides reciprocal member benefits across participating hotels worldwide.
HMC proactively uses our advanced e-commerce capabilities to generate Welcome Emails for each telemarketing membership sale, renewal email campaigns, creation and management of referral email campaigns (email campaigns leveraging referral incentive), and to reactivate sleeping memberships via CRM driven email marketing campaigns.
Our e-commerce solutions are further complemented by our advanced loyalty program mobile apps.