By MICHELLE HIGGINS
Published: June 1, 2011
TRAVELERS who prefer boutique hotels to big cookie-cutter brands have long faced a trade-off. While often more charming and memorable than your typical chain hotel, most independent hotels don’t offer loyalty programs.
Not anymore. In an effort to compete head to head with chains, small hotel brands and individual boutiques have begun joining together to create their own loyalty programs with perks that reflect the personalized service and local flair that independent hotels tend to offer.
Please read the entire original article: http://travel.nytimes.com/2011/06/05/travel/small-hotels-offer-new-loyalty-programs-practical-traveler.html or archived on HMC’s press website.