HMC Launches F&B Loyalty Program, Epicure Essential Pleasures, with Kempinski Hotels in the Middle East and Africa

Hospitality Marketing Concepts, the world’s leading provider of paid membership loyalty programs, proudly announces the launch of the Epicure Essential Pleasures program ( available at select Kempinski hotels throughout the Middle East and Africa.

Working closely in partnership with Kempinski Hotels, Hospitality Marketing Concepts (HMC) created a loyalty program that reflects the legendary hotelier’s tradition of delivering fine European hospitality to its discerning guests. Epicure Essential Pleasures provides exclusive discounts on food, beverage, accommodation rates and spa offers. The program is currently available at 10 hotels located in nine countries including Qatar, Kenya, Jordan, KSA, Egypt, Lebanon and Ghana.

Guests can join Epicure Essential Pleasures at and select from two tiers of membership: Standard or Premium. The Standard membership is free and provides members with 10% discounts on dining, accommodations and spa treatments. For an annual fee, the Premium membership in Epicure offers between 20% and 25% discounts on dining, accommodations and experiences, in addition to ‘Buy One Get One Free’ room, dining, spa and upgrade certificates, plus cash certificates redeemable for complimentary meals, health club access, and much more. Since the program is part of HMC’s CLUBHOTEL network, members of Epicure Essential Pleasures also enjoy a variety of benefits whenever they travel beyond the Middle East and Africa such as impressive dining and room benefits at more than 720 luxury hotels in 52 countries and in more than 447 cities.
Epicure Essential Pleasures’ membership benefits are accessed through a unique mobile app for iPhone and Android. The app lets members redeem digital e-certifications, receive push notifications about new hotel promotions, make membership renewals, dinner reservations, purchases, and hotel bookings. HMC’s proprietary mobile technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

Founded in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group and includes a number of five-star resorts, business and spa hotels as well as residences around the world. The company is dedicated to helping their guests travel the world in style while enjoying distinct European etiquette and unprecedented hospitality.

“Providing bespoke experiences to our guests is a priority and a century’s long tradition at Kempinski,” said Michael Sorgenfrey Vice President Operations, Middle East and Africa, of Kempinski Hotels. “We chose to partner with HMC to provide our guests with the best possible experiences at our hotels in the Middle East and Africa, while also linking them to HMC’s CLUBHOTEL network so they can enjoy exclusive benefits and privileges, no matter where their travels take them around the world.”

“We are proud to partner with an established hotelier like Kempinski Hotels and are excited to launch Epicure Essential Pleasures,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “This new program, featuring an unparalleled mobile app at its heart, was customized to meet the needs and surpass the expectations of Kempinski Hotels guests traveling to the Middle East and Africa.”

To join Epicure Essential Pleasures and learn more about the program, visit

About Kempinski Hotels

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 78 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.
HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.
CLUBHOTEL ( boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. The CLUBHOTEL model generates tens of thousands of incremental room nights for participating hotels each year and is highly valued by partner hotels as it requires no financial expenditure.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at