StayWell Holdings Reward Customer Loyalty with Reinvigorated Program

StayWell Holdings have further reiterated their commitment to guests this month, with the re-launch of the Stay Well Rewards Program – a modern loyalty program offering guests of StayWell Holdings’ The Prince Akatoki, Park Regis and Leisure Inn brands the ability to earn points and receive exclusive perks for their stays.

The global program, which is available across all StayWell properties around the world, including participating hotels in Australia, Bahrain, India, Indonesia, Singapore, United Arab Emirates and the United Kingdom, gives members the ability to earn points that can be redeemed for complimentary award nights.

Points earned can also be redeemed with dozens of partners globally, allowing guests to cash in on airline miles, online retail, social media currencies and charitable contributions.

Fiona Godfrey, Global Director of Revenue Generation at StayWell Holdings said the program will take customer experience to the next level and deliver guests a broad range of premium rewards and benefits.

“After reviewing several hotel reward program platforms for our valued guests, we decided to relaunch our previous offering and operate a loyalty program that gives members the opportunity to earn rewards how, where, and when they want,” she said.

The program leverages partnerships with leading travel companies and over thirty top-tier retailers and retail groups globally, giving StayWell Holdings’ guests access to travel experiences that extend beyond their hotel stay.

Stay Well Rewards points redeemed can be applied toward purchases internationally, at the likes of Uber,, Coles, Starbucks, Google Play, iTunes, Myer, David Jones, Macy’s, Barnes and Noble and Virgin America, with more redemption partners to be announced in the coming months.

California-based loyalty solution provider, Hospitality Marketing Concepts (HMC), were appointed to work with StayWell Holdings on the development of the Rewards Program.

HMC worked closely with the team to create an engaging loyalty program to meet the needs of StayWell’s properties and exceed the expectations of their dedicated client base.

Peter Gorla, CMO of Hospitality Marketing Concepts and Managing Director of VOILÀ Hotel Rewards said HMC is committed to ensuring the new programs’ success and longevity in the market.

“We’ve worked hard to create an innovative and exciting member-centric loyalty proposition which complements the ever-growing digital world and StayWell Holdings’ global offering,” he said.

“Built on the proven VOILÀ Hotel Rewards loyalty platform, managed and enhanced for over 13 years by HMC, the Stay Well Rewards program will enrich the StayWell Holdings experience by providing members with a world-class hotel loyalty program.”

Guests can register for a free ‘Classic’ Stay Well Rewards membership online by visiting

Media contact:
Lexy Haggard, P4 Group | (07) 3854 1455 |
Fiona Godfrey, StayWell Hospitality Group | 02 8198 9299 |

About StayWell Holdings:

One of the largest hotel management groups in Asia Pacific, StayWell Holdings and its parent company Prince Hotels Inc. offer a diverse portfolio of properties across a combined network of over 128 hotels worldwide.

Prince Hotels & Resorts and StayWell’s combined brand offerings include The Prince, Grand Prince Hotel, The Prince Akatoki, Policy, Park Regis, Prince Hotel, Leisure Inn Plus, Prince Smart Inn, and Leisure Inn. Each brand offers guests quality experiences ranging from luxury to lifestyle through to midscale.

Prince Hotels & Resorts and StayWell have set a strategic goal to deliver 250 hotels* in the medium to long term. The expansion of both company brands will take place across the regions of Australia, New Zealand, Southeast Asia, Asia, Japan, Taiwan, Oceania, the Middle East, Europe and the United States.

Prince Hotels operate a combined network of 49 hotels, 31 golf courses and 9 ski resorts. StayWell has an existing network of 25 open and operating hotels and a further 16 hotels that are committed and opening over the next few years. In addition, StayWell has two key strategic partners being Manhatton Hotel Group in China (19 hotels) and Cristal Group in the Middle East (11 hotels).

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at