L.E. Hotels Rewards, a member of the VOILÀ Hotel Rewards global network, today announced the exciting new addition of Sunborn London (http://www.lehotels.com/sunbornlondon) to the L.E. Hotels Rewards loyalty program. Participating members of both L.E. Hotels Rewards and VOILÀ will enjoy the rare opportunity to earn and redeem points for stays aboard a luxurious yacht hotel permanently moored in London.
The L.E. Hotels Rewards program, powered by VOILÀ Hotel Rewards, provides members with a vast array of rewards. L.E. Hotels Rewards members enjoy special privileges including priority check-in, access to exclusive amenities, complimentary room nights, as well as redemption opportunities with a number of partners including airlines, premier retailers and charitable contributions. Members can enjoy their redemption opportunities at participating L.E. Hotels including the most recent addition: Sunborn London.
Sunborn London is a sleek yacht that delivers a unique hotel experience that combines the intimacy of an ocean-going yacht with the appointments of a four-star hotel. The impressive 108-metre floating hotel has over five floors, 136 guest rooms including junior and executive suites with bespoke furnishings, an elegant restaurant, lounge and day spa. Rooms open onto private balconies that afford panoramic views across the Thames towards the spires of Canary Wharf and dome of the London O2 Arena, while the top deck affords an impressive 360-degree view of the city.
“Our members’ loyalty and absolute satisfaction is very important to us,” said L.E. Hotels chairman and CEO, Efrem Harkham. “The recent addition of Sunborn London to our constantly growing network demonstrates our commitment to rewarding our members with enhanced benefits and increased exposure to a variety of premier boutique hotels worldwide.”
“We’re excited to see the dramatic growth the VOILÀ Hotel Rewards network is experiencing globally,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Through our partnership with L.E. Hotels Rewards, and their impressive portfolio of properties, our members have an even greater chance to enjoy fresh approaches to travel like those offered by the Sunborn London.”
Located within close proximity to the legendary ExCel Exhibition Centre, guests of the Sunborn can easily access a variety of international events and conferences. The Sunborn London is moored across the Thames from the O2 Arena, one of the world’s most legendary live music venues that also features a bowling alley, cinema, club and restaurants. Popular attractions like The London Eye, Buckingham Palace, Tower of London and Royal Museums Greenwich are also all within a short distance.
Joining L.E. Hotels Rewards is free. For more information, visit http://lehotelsrewards.com.
About L.E. Hotels
L.E. Hotels is a global hospitality representation company comprised of a premier collection of independently owned and operated properties in 18 countries. These properties feature a signature distinction and one-of-a-kind individuality rarely found among hotel chains. Each hotel has its own distinctive personality, often located near historical sites while having compelling design and authentic architectural elements. Led by visionary veteran hotelier, Efrem Harkham, L.E. Hotels provides its member properties an undisputed global sales advantage through its 14 international sales offices. L.E. Hotels is committed to maximizing business opportunities for individual members. Properties benefit from an extensive variety of valuable reservations and marketing services, all of which increase each hotel’s viability, visibility and sales. L.E. Hotels, www.lehotels.com, is a brand of Harkham Hospitality, Inc.
About VOILÀ Hotel Rewards
VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Atlantica Hotel Halifax, Casa Lucila, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, LivINN Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Oro Verde, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality – The Red Frog Beach Resort and The Indura Golf & Beach Resort, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, Visa Incentive Cards, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- voilahotels.com/partner/global-footprint/ (participating hotels)
- voilahotels.com/partner/ (hotel and redemption partners)
- vhr.com/ (VOILÀ-branded member website)