Hospitality Marketing Concepts Launches Premium Club at Waldorf Astoria Shanghai Provides Members with Personalized Recognition

Hospitality Marketing Concepts (http://HMCloyalty.com), the world’s leading provider of paid membership loyalty programmes, today announced the launch of Premium Club, a paid membership programme tailor-made for guests of the iconic Waldorf Astoria Shanghai on the Bund. The new programme is designed to further elevate the levels of recognition and personalized service that are the hallmarks of both brands. Premium Club at Waldorf Astoria Shanghai on the Bund marks the latest luxury edition to existing Hilton Premium Clubs throughout Greater China, Malaysia, Hong Kong and Thailand.

“Waldorf Astoria and HMC share a similar passion for creating exceptional experiences for members and delivering best-in-class service. The launch of Premium Club is an opportunity for us to introduce our loyal guests to increased levels of recognition in luxury travel while offering members in the programme exclusive, custom-tailored perks,” said Jennifer Hong, Waldorf Astoria Shanghai on the Bund.

The multi award-winning Waldorf Astoria Shanghai on the Bund hotel offers a timeless blend of heritage and modern elegance. One of Asia’s most luxurious and stylish hotels, it is renowned for its opulent décor, sophisticated amenities, sweeping vistas across Shanghai’s skyline and unparalleled levels of service. With more than 250 well-appointed rooms and suites, the hotel also offers extensive dining and lounging options in addition to a fully-fitted gym and premier spa. Consistently ranked among the Top 25 Luxury Hotels in China, the Waldorf Astoria Shanghai is the epitome of refined luxury.

“HMC is the world’s leading provider of paid membership loyalty programmes to upscale hotel brands,” continued Hong. “We aligned with HMC to create a programme that would further strengthen the loyalty of our most frequent guests and forge relationships with key partners both locally and worldwide. Our partnership with HMC was an obvious collaboration.”

Members of Waldorf Astoria Shanghai’s Premium Club will receive exclusive privileges at Waldorf Astoria Shanghai on the Bund as well as select benefits at Hilton Premium Club hotels throughout Asia – including China , Malaysia, Hong Kong & Thailand. From booking a stay with exclusive rates to indulging at the luxurious Waldorf Astoria spa, Premium Club members can expect impressive benefits and increased recognition. Premium Club privileges encompass a myriad of sophisticated dining, beverage and on-site benefits including fitness centres, massage treatments, meeting venues and birthday rewards.

“We are extremely pleased to partner with Waldorf Astoria Shanghai to develop and launch a completely customized Premium Club programme,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “It is a great honor for us to work with such a legendary brand in the world of hospitality and further increases our brand’s exposure throughout Asia.

HMC is the world’s leading full service loyalty solution provider for more than 1,000 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service. To learn more, visit http://HMCloyalty.com.

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About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of iconic, landmark destination properties in the world’s most sought after locations. From elegant, timeless properties to new developments, Waldorf Astoria Hotels & Resorts each possess the inspirational environments, unparalleled guest service and uniquely authentic moments that add up to an unforgettable experience. From sumptuous culinary excellence to world-class golf and spas, each hotel & resort offers luxuriously appointed accommodations and signature experiences. Waldorf Astoria Hotels & Resorts has grown to more than 20 hotels and resorts in the world’s most extraordinary destinations. Waldorf Astoria is a global luxury brand of Hilton Worldwide. Discover Waldorf Astoria by visiting www.waldorfastoria.com.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonorsTM. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The programme is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty programme that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest programme provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.