VOILÀ Hotel Rewards Launches Partnership with RewardsPay, Enabling Members to Redeem Points and Cash at Overstock.com

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, today announced a partnership with RewardsPay® (www.rewardspay.com) which gives members the opportunity to use their VOILÀ points for purchases with popular online retailers.

The partnership with RewardsPay will initially give members to opportunity to shop on Overstock.com and other top online retailers, including iTunes™ and Facebook to be added over the next few months. Overstock.com is a discount online shopping retailer that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars.

The new member redemption option with Overstock.com marks the first time VOILÀ members can use VOILÀ points – or a combination of points and cash – to pay for retail purchases.

RewardsPay is a streamlined consumer payment service that allows consumers to use hotel rewards points to securely purchase goods and services from some of the world’s leading online merchants. VOILÀ members can transform the points they’ve accumulated to buy nearly any type of goods or service from top online retail brands across a wide variety of shopping categories including clothing, electronics, books, music, home improvement and more.

“It’s exciting to be working with VOILÀ and offering their members the opportunity to shop for nearly anything they might want or need using the points they’ve earned,” said Anu Shukla, Founder & CEO of RewardsPay. “VOILÀ’s commitment to rewarding members’ loyalty by providing them with such an impressive variety of redemption options is inspiring. We’re looking forward to delivering yet another new and exciting way to enjoy membership in the VOILÀ program.”

Shopping with RewardsPay is simple. Members shop online, selecting items and checking out as they normally would by clicking on the RewardsPay payment button on the checkout page of a participating merchant’s website. VOILÀ members decide how much of their payment they want to make using VOILÀ points, and RewardsPay facilitates a real-time transaction that draws the points from the member’s account.

“We are continually looking to add ways for our members to get tangible value out of the VOILÀ program via point redemption, and starting today, they can use VOILÀ points to shop with popular online retailers like Overstock.com and iTunes™,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We selected the RewardsPay platform because it gives our members the flexibility to use a portion of their points to purchase everything from electronics to home furnishings. It’s just another way VOILÀ is adding value to our program and listening to what our members actually want.”

VOILÀ members will continue to have the option to use their points for rewards including Award Nights at participating hotels, airline miles, many other retailers, entertainment brands and charities. Joining VOILÀ is free. Learn more at www.vhr.com.

About RewardsPay

RewardsPay is a consumer payment service that enables consumers to use credit card reward points, cash rewards, hotel points, and airline miles to pay for items at leading merchant websites and applications. Consumers can use RewardsPay to purchase fashion apparel, gifts, music, movies, books, games and more from online merchants including iTunes™, Facebook, World Golf Tour, Boozt and many others. RewardsPay enables reward programs including VOILÀ Discover’s Cashback Bonus®, Choice Hotels Choice Privileges® and others to improve customer loyalty and redemption, while merchants benefit from a boost in sales conversions and increased basket sizes. Founded in 2010 and headquartered in Mountain View, California, RewardsPay has a seasoned managed team with decades of combined experience in alternative payments, loyalty and rewards, payments, and games. For more information, visit www.rewardspay.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla