NEWPORT BEACH, California – VOILÀ Hotel Rewards today announced a partnership with the Lexington Collection of Hotels, Inns and Suites that substantially increases the program’s offerings in the United States.

The new program, Lexington Experience Plus, expands the number of hotels that VOILÀ members can earn points and experience VIP-recognition in the United States and globally at more than 250 VOILÀ hotels worldwide.

When the program launches later in 2012, Lexington Experience Plus members will have the opportunity to join the program for free and begin enjoying a variety of benefits including award nights, room-class upgrades, priority check-in and many additional benefits.

“We are constantly striving to create a variety of initiatives to enhance our guests’ experiences,” said Bill Hanley, Group President of Lexington Collection. “Lexington Experience Plus leverages VOILÀ’s world-class reputation and will help to differentiate a stay at a Lexington Collection Hotel, Inn or Suite as one of the most rewarding in the United States.”

The Lexington Collection offers a new level of lodging experience for guests, with a focus on extra attention to comfort and personalized service that creates an unforgettable experience. Guests are encouraged to expect something different from The Lexington Collection, as each hotel is Inspired by IndividualitySM.
The Collection’s 25 unique properties are located in Northern China and more than a dozen U.S. states including Alabama, Arkansas, Arizona, Florida, Illinois, Michigan, Minnesota, Montana, New Jersey, New York, Texas, Utah, and Wyoming.

The Lexington Collection is part of Vantage Hospitality Group, the 10th largest hotel company in the world. Vantage Hospitality Group has been recognized as the only hotel company to be included on Inc. Magazine’s prestigious list of “500/5000 List of Fastest-Growing Private Companies” for six years in a row.

Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer, said, “We are very proud to add Lexington’s exceptional hotels to our network. Our partnership with renowned hoteliers like Lexington reaffirms VOILÀ’s position as the world’s number one loyalty program for independent hotels. VOILÀ members, who are passionate about finding unique experiences when they travel, now have a greater array of choices with Lexington Experience Plus.”

“VOILÀ is continually expanding our global network by aligning with leading four- and five-star hotels and resorts,” continued Gorla. “VOILÀ’s global reach, turnkey solutions, and exemplary customer services will enable us to increase our presence in the United States and around the world.”

About Vantage Hospitality Group, Inc.

Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 10th largest hotel company worldwide with over 1,000 hotels. Hotel owners worldwide have embraced Vantage’s innovative brand model that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand’s direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality’s first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Canadas Best Value Inn and Chinas Best Value Inn) throughout North America and China and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage’s midscale through upscale brands). Please go to www.VantageHospitality.com or www.LexingtonHotels.com for more information.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, CALIFORNIA – Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management (like Fully-Verfied that offers best cyber security services to them) and loyalty marketing programs for premium hotel organizations, today announced the appointment of Octavio Gamarra to the position of Vice President and Managing Director of Asia Pacific, effective January 1st 2012.

As Vice President and Managing Director, Octavio will oversee the strategic direction and partnership development of HMC in Asia Pacific. Continuing the company’s significant growth and momentum in the region for all three of HMC’s core products – Premium Membership Programs, CLUBHOTEL, and VOILÀ Hotel Rewards – Octavio will focus on enhancing client and member geographical distribution and engagement throughout Asia Pacific. In addition, Octavio will employ his deep experience to advance HMC’s e-commerce and partnership opportunities with the goal of expanding alternate distribution and revenue channels for our hotel partners. Under Octavio’s leadership, HMC also plans to expand its geographical presence throughout the region.

Octavio recently designed and delivered executive training programs for Citibank, N.A. throughout Asia Pacific, Europe, Middle East and Africa. He has held a number of senior management positions leading global hotel companies, including serving as Senior Vice President at Dusit International during the hotel’s expansion into the international market, as well as 18 years in Ritz Carlton most recently as General Manager at the Ritz-Carlton Millenia, Singapore, where he led the hotel to over 70 million U.S. dollars in yearly sales. A graduate of the acclaimed hotel management program at the Ecole Hôtelière de Lausanne, Switzerland, Octavio brings to HMC a proven track record with over 20 years of experience in some of the world’s most prominent hotels.

“We are delighted to welcome Octavio to his new role,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “With this appointment, HMC further aligns our organization around a commitment to performance excellence. Octavio’s extensive experience working with top hotel, airline, bank and credit card partners will have a major influence on HMC’s future by ensuring continued, steadfast success in business and partnership development both for our premium paid-membership programs and VOILÀ Hotel Rewards.”

“HMC is the worldwide leading provider of premium hotel loyalty programs; I was always impressed with the company’s forward thinking and continuous investment in new technology. HMC’s relationship with their clients and members is based on trust and now, more than ever, service providers need to establish customer loyalty with their stakeholders. My mission will be to strengthen our presence in the region and to engage our clients and members,” Mr. Gamarra commented.

Founded in 1988, HMC’s world-class management team has consistently demonstrated its ability to profitably manage loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (www.HMCloyalty.com) is the leading provider of travel-industry premium paid consumer membership and database management programs. HMC provides loyalty services to more than 1,000 full-service hotels worldwide. HMC’s customized paid-membership programs are designed to drive incremental revenue and increased profitability to all areas of partner hotels.

In addition, HMC’s VOILÀ Hotel Rewards business unit (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com or by contacting Peter Gorla, Vice President & CMO at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

Flickr photo credit: danielfoster437

NEWPORT BEACH, CA – VOILÀ Hotel Rewards today announced the recent addition of the three Details Hotels & Resorts properties to its worldwide network, the first hotels offered to VOILÀ program members in Portugal.

“Details Hotels & Resorts are another fine example of our efforts to expand the network of VOILÀ offerings around the world,” commented Peter Gorla, VOILÀ Hotel Rewards vice president and CMO. “This latest partnership represents a growing interest in VOILÀ, as evidenced by our recent partnerships with other hotel chains in Switzerland, Hong Kong, and China within the past two months.”

Details Hotels & Resorts takes pride in providing a modern yet sophisticated approach to hospitality. From business to leisure, their three hotels in Portugal offer a unique atmosphere where every stay is unforgettable.

Details’ Almada Business hotel is the only four-star hotel in Almada. Located in the heart of the financial district and next to the Pragal train station, the hotel offers easy access to Lisbon, the Almada Forum Shopping Center, and the world-class beaches and golf courses on the Costa da Caparica coast.

Details’ Hotel Aqua Pedra dos Bicos is a luxury hotel in Santa Eulália, Albufeira. With striking design and modern architecture, the hotel is situated a mere five-minute walk to the beach and near the vibrant nightlife in Algarve.

Details’ Vale d’El Rei Suite and Village Resort is located in the countryside near the village of Carvoeiro on the way to Marinha beach. The resort is surrounded by vineyards and offers picturesque views of the Atlantic coastline with a tranquil, home-away-from-home feel. You can read review about the resort from this post to know more in detail.

With nearly 250 hotels and hotel chains in 23 countries, VOILÀ Hotel Rewards continues to introduce travelers to unique experiences they might otherwise miss by only belonging to megabrand reward programs.

“Our partnership with VOILÀ is an exciting step in introducing our hotels and resorts to the world. We selected VOILÀ to create our loyalty program because the benefits of being affiliated with their global network have never been greater,” said Joao Costa, Managing Director of Details Hotels & Resorts. “Details offers quiet, relaxing locations convenient to some of the most important business centers in Portugal, making them a great place for leisure and business travelers alike.”

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, California – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, is proud to announce the continued growth of its global network with the addition of The St. Regis Hotel, the first hotel offered in Canada.

As part of the recent partnership, VOILÀ Hotel Rewards will be launching a co-branded reward program with the hotel: St. Regis Rewards. Membership in St. Regis Rewards is free and members can travel to countless locations and earn points at any participating VOILÀ hotel worldwide. St. Regis Rewards members can redeem their points for Award Nights while receiving benefits such as room-class upgrades, complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.

“We are thrilled to be the first hotel in Canada to join VOILÀ Hotel Rewards,” said Jeremy Roncoroni, General Manager of The St. Regis Hotel. “VOILÀ Hotel Rewards is one of the most-respected programs in the industry, providing its partners with a turnkey, co-branded solution and proven ability to deliver exceptional value and recognition. We are confident our guests will enjoy the opportunity to earn and redeem points with St. Regis Rewards in our hotel and at more than 250 other VOILÀ hotels worldwide.”

The St. Regis Hotel is a prestigious, award-winning boutique hotel that’s been ranked as one of the top hotels throughout Canada for its exemplary service. The hotel is located in the center of downtown Vancouver and within steps of the city’s most popular attractions. Three years ago, the hotel underwent an $11-million renovation giving it industry-leading luxurious amenities including plug-and-play media hubs, master electrical controls, high-speed Internet, free worldwide long distance, and full-marble baths.

“We have wanted to expand our network in Canada for several years and decided The St. Regis Hotel, which consistently ranks highest in Vancouver for guest satisfaction, was the very best choice,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “This latest partnership reinforces our commitment to providing members with an increasingly diverse variety of hotel choices and locations whenever they are traveling for business or leisure.”

With more than 250 four- and five-star luxury brands, the VOILÀ hotel network is the world’s largest for independent hotels and luxury brands. The group’s most recent additions include hotels in Switzerland, Hong Kong and China. Plans to expand into Portugal, France, Netherlands, Luxembourg, Germany, and the United Kingdom are currently underway.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), www.voilahotels.com (B2B partner website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

NEWPORT BEACH, CA – The world’s number one global hotel loyalty program for independent hotels, VOILÀ Hotel Rewards, today announced Starling Hotel Geneva and Starling Hotel Lausanne have joined their expansive worldwide network.

Guests can easily enroll online for a free account at http://www.starling-rewards.com.

Starling Hotels welcome business and leisure clients in a modern and warm setting offering a wide range of efficiently different services to meet the discerning standards of all the well-known Swiss hospitality industry in a state-of-the–art architectural and technological environment. The attentiveness of the staff and the quality of the service ensure customers’ satisfaction.

“We are thrilled that Starling Hotels now part of VOILÀ in Switzerland and honored to have these beautiful properties as part of our growing network of worldwide hotels,” said Peter Gorla, vice president and CMO of VOILÀ Hotel Rewards. “Our goal is to partner with the very best hotels around the globe and to provide members with a world-class loyalty program that provides them with unparalleled recognition benefits and rewards.”

Both hotels are located in the privileged Lake of Geneva region attracting a large number of international corporations, companies and industries as well as individual travellers. The area also offers a wide range of tourist attractions.

With 496 large, contemporary and elegant rooms, the Starling Geneva Hotel & Conference Center offers the choice and quality of top-notch food and beverage options with two restaurants and one bar serving a variety of cosmopolitan relishes and a large selection of creative and appetizing dishes adapted to healthy habits of international clients. Guests can also take advantage of the 1500sqm fitness center and the 800sqm Wellness center equipped with a 20x7m indoor heated swimming-pool.

To meet its clients’ expectations, Starling Hotel Geneva has just completed the renovation of 276 rooms and offer free Wi-Fi connection throughout the property. MICE travellers will find every need met with 5500sqm of adjustable conference and exhibition spaces divided into 43 meeting rooms including 26 Business Suites launched at the end of September.

The Starling Hotel Lausanne welcomes its guests in a modern and innovative atmosphere facing Lake Geneva and the Rolex Learning Center. Located a short 40 minutes’ drive from Geneva Airport and only 10 minutes away from downtown Lausanne, the hotel is easily accessible thanks to its vicinity to the highway.

The Starling Hotel Lausanne offers 154 brand new colourful rooms and suites equipped with the latest technologies, some of them providing a private terrace and lake view. To meet its customers’ expectations, the Wi-Fi connection, throughout the entire hotel, is free of charge. Moreover, the 5 fully adjustable meeting rooms offer state of the art facilities, video conference technology and can accommodate up to 250 guests. A wide selection of Italian dishes is offered at the Bistro 31, and bar service is available in the cozy atmosphere of the bar & lounge area anytime during the day. During summer, service is provided on a large terrace nested in the green surroundings with a lovely view on Lake Geneva and the Alps.

In order to meet their guests’ expectations the managing direction of both hotels have been searching for a loyalty program and is proud to be the first to join VOILÀ Hotel Rewards in Switzerland.

With more than 250 four- and five-star luxury brands, the VOILÀ hotel network is the world’s largest for independent hotels and luxury brands. The group’s most recent additions include hotels in New York, Rio de Janeiro, Hong Kong and China. Plans to expand into Portugal, France, Netherlands, Luxembourg, Germany, and the United Kingdom are currently underway.

“Europe is one of VOILÀ’s key markets and we are pleased to be providing members with two new dynamic choices for accommodations in Switzerland,” continued Peter Gorla, “We will continue our efforts to give members more ways to earn rewards during their travels around the world and will be unveiling a number of new partners before the end of the year.”

www.shgeneva.com
www.shlausanne.com

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), facebook.com/VOILArewards & twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, CA – Following the recent addition of hotels in Europe, VOILÀ Hotel Rewards today announced it has entered a partnership with Rosedale Hotel Group which will result in the addition of four new hotels in Hong Kong and China.

“With our Rosedale Hotel Group partnership, VOILÀ is proving its vision to dramatically grow our presence in key strategic markets around the world,” said Peter Gorla, VOILÀ Hotel Rewards vice president and CMO. “Both Hong Kong and China are critical destinations in our global network and we are proud to be adding even more compelling hotel destinations for our members.”

The Rosedale Hotel Group includes four business style hotels in Beijing, Guangzhou, Hong Kong, and Shenyang.

“Rosedale Hotels combine quality, exceptional guest service, comfort and four-star amenities, making them the brand of choice for travelers in Hong Kong and China,” said Lucas Chanter of Rosedale Hotel Group. “We are delighted to be teaming with VOILÀ, one of the most prestigious reward programs in the industry. The partnership will enhance our frequent guests’ travel experiences, while providing us exposure to the thousands of travelers in VOILÀ’s extensive worldwide network.”

Rosedale Hong Kong is located near Causeway Bay, one of Hong Kong’s most vibrant areas and ideally situated for shopping, dining, entertainment, or business. Many of the hotel’s elegantly appointed rooms provide panoramic views of historic Victoria Park and Victoria Harbor. Guests can enjoy dining in the hotel’s signature Chinese restaurant or relax and enjoy a meal and drinks in the restaurant and lounge with impressive views of Hong Kong’s famous harbor and skyline.

Rosedale Guangzhou is located in the Haizhu District on the Pearl River Delta, a historical and cultural hub near the heart of the city. The hotel offers a diverse mix of dining and entertainment, and an array of health and fitness options that are perfect for business or leisure travelers.

Rosedale Beijing is just a few minutes from the rapidly developing Chao Yang district and looks out over lush Si De Park. The hotel features five on-site restaurants and lounges as well as fully staffed conference facilities.

Rosedale Shenyang is located in the heart of the Shenhe district, and within walking distance to businesses, entertainment, shopping and the North Railway Station which serves three provinces in the northeast. The hotel offers something for everyone including large conference and event facilities, squash courts, two restaurants, lounge and a nightclub.

VOILÀ’s partnership with Rosedale marks the program’s first hotel in Hong Kong and establishes a total of seven hotels in China along with the Swiss-Belhotel Changchun, Swiss Belhotel Huanlun Hefei, Swiss-Belhotel Lotus Lake, and The Dragon China.

“We are dedicated to continuing to develop VOILÀ’s network of hotels in Asia,” continued Gorla. “This partnership enables us to continue our expansion in the region while providing members with accommodations and redemption opportunities in key cities in Hong Kong and China.”

ABOUT ROSEDALE HOTEL GROUP

Rosedale Hotel Group (www.rosedalehotels.com) operates hotels in major cities in Hong Kong and China aimed at the 4 star corporate and leisure markets. With over 10 years of providing excellent customer service and comfort to our loyal guests, Rosedale has recently embarked on an expansion program that includes new hotels in Hong Kong and China as well as continued upgrades to facilities at existing hotels.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.voilahotels.com / www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the “supporting” brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards |www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla

Reprinted with permission from InsideFlyer.
Original article: www.insideflyer.com/articles/article.php?key=7173

We recently spoke with Peter Gorla, Vice President & CMO of VOILÀ Hotel Rewards, which offers an alternative to big hotel chains.

InsideFlyer
Can you tell us a little about the VOILA Hotel Rewards program?

Peter Gorla
VOILA launched in 2008 and has grown to include approximately 235 hotels and 15 brands worldwide. Our points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities. We provide hotel- or group-branded solutions for our partner hotels, with VOILA acting as the “supporting” brand (similar to Star Alliance or oneworld for frequent flyer programs). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. Besides a very strong earn/burn ratio compared to big chain hotel loyalty programs, VOILA Hotel Rewards offers the ability to book higher category rooms, like suites, using points. Many hotel loyalty programs only allow points to be used for standard room categories. In the VOILA network, if a room is available to book with cash, it’s available to book with VOILA points. We also offer the same point redemption rates at all participating network hotels, regardless of brand or location.

IF
You’ve been adding partners such as Delta Air Lines, Kingfisher Airlines and Qatar Airways. Do you plan to add more airline partners? Any other types of partners?

Gorla
Yes, we’ve been adding local partners that are strategically important to members or represent key relationships to our hotels. For instance, we recently launched a partnership with Multiplus Fidelidade, one of Brazil’s best known brands. This was an important partner for Hoteis Deville and Othon Hoteis, VOILA’s two hotel partners in Brazil. And, from a member perspective, Multiplus provided a redemption link to Star Alliance member TAM Airlines, a major Brazilian carrier. We also launched a partnership with FirstClub, a music and gaming download provider, as well as a partnership with what I think is an excellent charity, WorldReader.org, whose mission is to bring e-readers (like the Kindle) to children in developing nations where illiteracy rates are highest. And we have partnered with Top Guest to allow members to earn points for geo check-ins during their travels and are currently working on a global rental car partnership.

IF
There are 15 independent hotel brands participating in VOILA Hotel Rewards. Are you looking to add more and what type of hotel is a good fit for VOILA Hotel Rewards?

Gorla
We are in conversation with groups around the world who represent hundreds of additional hotels, and the VOILA system is built from the ground-up to scale globally to many thousands of hotels. For instance, we already have seamless integrations in place with literally hundreds of different types of PMS and CRS [property management systems and central reservation systems] used by our geographically diverse collection of hotel partners. Generally, we partner with independent four- and five-star properties, which have an established presence in gateway business destinations. The best fit, of course, is with hoteliers who see the value in both brand independence and the importance of offering a world-class loyalty program to their guests that helps them level the playing field against the big brands and shift guests to lower-cost booking channels.

IF
Why would someone choose VOILA over large hotel chain loyalty programs?

Gorla
VOILA members are savvy and creative, and while they want to derive value from their travels, they are weary of predictable big brand hotels. They are looking for genuinely unique experiences that reflect the local spirit of their destinations. VOILA’s portfolio of independent hotels provides them with a wide selection of exceptional, independent hotels. With VOILA, members enjoy the best of both worlds: earning points while having truly uncommon travel experiences.

IF
Which do you think VOILA Hotel Rewards members value most: free nights or the special perks and recognition that come with membership in the program?

Gorla
Both elements are definitely central to VOILA, and any well-rounded program. In every survey we’ve conducted, members tell us they value the ability to earn and redeem points at multiple global locations. With hotels and redemption partners, they want simplicity–especially in the redemption process–and recognition like upgrades, early check-ins and late check-outs. Complimentary access to hotel amenities and free Internet is also critical.

Reprinted with permission from InsideFlyer.
Original article: www.insideflyer.com/articles/article.php?key=7173

NEWPORT BEACH, CA – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, today welcomed a new member to its growing roster of reward partners: Multiplus Fidelidade. The Multiplus network of companies and loyalty programs further enhances VOILÀ members’ abilities to earn reward points from a variety of loyalty partners, including TAM Airlines, the largest airline in Brazil.

Starting today, VOILÀ members will be able to redeem 8 VOILÀ points for every 1 Multiplus point.

“Through the partnership with Multiplus, VOILÀ members will enjoy the benefit of having many options of products and services to redeem,” said Eduardo Gouveia, president of Multiplus Fidelidade. “For example, Star Alliance member, TAM Airlines, is a featured Multiplus partner. However, several companies are part of the Multiplus Fidelidade network, including, travel agencies, banks, car rental companies, gas stations, telephone, TV and internet companies – amounting to more than 160 partners.”

“We are proud to partner with Multiplus, one of Brazil’s most well-known brands,” said VOILÀ Hotel Rewards vice president, Peter Gorla. “VOILÀ already offers our members Award Night redemption opportunities through our global network of independent hotels. And now, through Multiplus, members can enjoy redemptions with many of Brazil’s best known companies.”

Established in 2009, Multiplus Fidelidade is a network of companies and loyalty programs that span different industries, retail products, and services in Brazil and allows members to accrue all of their points into one account. With more than 160 partners, the main segments of the Multiplus Fidelidade network include: airline, travel agencies, hotels, gas stations, bookstores, pharmacies, mobile service providers, television and Internet companies.

VOILÀ Hotel Rewards, which unites a network of more than 250 four- and five-star independent hotels and luxury brands, has won a growing number of awards recently including being named one of the 10 “hottest loyalty programs” by Travel + Leisure magazine.

ABOUT MULTIPLUS FIDELIDADE

Multiplus (BM&FBOVESPA: MPLU3) began operating in January 2010 as a coalition network created through the TAM Fidelidade (“TAM Loyalty”) Program established in 1993. This network consists of 166 commercial partners through which its 8.3 million members may accrue points (1Q11 data).

Currently, its key partners that allow both accrual and redemption of points are TAM Airlines, TAM Viagens (travel agency), Ipiranga and Texaco gas stations, Livraria Cultura (bookstore), Accor Hotels, Oi (telecom), Editora Globo (publisher), SKY (pay-TV), Luigi Bertolli (clothing), Microlins and Wizard (education), Drogaria Rosário, Extrafarma and Droga Raia (drugstore), BM&FBOVESPA (stock exchange), PontoFrio.com (e-commerce) and Unicasa (furniture manufacturer), Icatu Seguros (insurance), Ofertas.com.br and Groupon (group buying website).

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

By MICHELLE HIGGINS
Published: June 1, 2011

Original article: http://travel.nytimes.com/2011/06/05/travel/small-hotels-offer-new-loyalty-programs-practical-traveler.html

Excerpt:

TRAVELERS who prefer boutique hotels to big cookie-cutter brands have long faced a trade-off. While often more charming and memorable than your typical chain hotel, most independent hotels don’t offer loyalty programs.

Not anymore. In an effort to compete head to head with chains, small hotel brands and individual boutiques have begun joining together to create their own loyalty programs with perks that reflect the personalized service and local flair that independent hotels tend to offer.

Please read the entire original article: http://travel.nytimes.com/2011/06/05/travel/small-hotels-offer-new-loyalty-programs-practical-traveler.html or archived on HMC’s press website.

VOILÀ Hotel Rewards [operated by Hospitality Marketing Concepts], a program that collects redeemable points at a portfolio of 218 hotels worldwide (from Spain’s Husa Hoteles to the Plaza hotel in Seoul), just arrived stateside with plans to grow its domestic presence. 

Please see: TRAVEL+LEISURE: Hottest Hotel Loyalty Programs