VOILÀ Hotel Rewards Expands Presence in the United States with Announcement of Lexington Experience Plus Program

NEWPORT BEACH, California – VOILÀ Hotel Rewards today announced a partnership with the Lexington Collection of Hotels, Inns and Suites that substantially increases the program’s offerings in the United States.

The new program, Lexington Experience Plus, expands the number of hotels that VOILÀ members can earn points and experience VIP-recognition in the United States and globally at more than 250 VOILÀ hotels worldwide.

When the program launches later in 2012, Lexington Experience Plus members will have the opportunity to join the program for free and begin enjoying a variety of benefits including award nights, room-class upgrades, priority check-in and many additional benefits.

“We are constantly striving to create a variety of initiatives to enhance our guests’ experiences,” said Bill Hanley, Group President of Lexington Collection. “Lexington Experience Plus leverages VOILÀ’s world-class reputation and will help to differentiate a stay at a Lexington Collection Hotel, Inn or Suite as one of the most rewarding in the United States.”

The Lexington Collection offers a new level of lodging experience for guests, with a focus on extra attention to comfort and personalized service that creates an unforgettable experience. Guests are encouraged to expect something different from The Lexington Collection, as each hotel is Inspired by IndividualitySM.
The Collection’s 25 unique properties are located in Northern China and more than a dozen U.S. states including Alabama, Arkansas, Arizona, Florida, Illinois, Michigan, Minnesota, Montana, New Jersey, New York, Texas, Utah, and Wyoming.

The Lexington Collection is part of Vantage Hospitality Group, the 10th largest hotel company in the world. Vantage Hospitality Group has been recognized as the only hotel company to be included on Inc. Magazine’s prestigious list of “500/5000 List of Fastest-Growing Private Companies” for six years in a row.

Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer, said, “We are very proud to add Lexington’s exceptional hotels to our network. Our partnership with renowned hoteliers like Lexington reaffirms VOILÀ’s position as the world’s number one loyalty program for independent hotels. VOILÀ members, who are passionate about finding unique experiences when they travel, now have a greater array of choices with Lexington Experience Plus.”

“VOILÀ is continually expanding our global network by aligning with leading four- and five-star hotels and resorts,” continued Gorla. “VOILÀ’s global reach, turnkey solutions, and exemplary customer services will enable us to increase our presence in the United States and around the world.”

About Vantage Hospitality Group, Inc.

Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 10th largest hotel company worldwide with over 1,000 hotels. Hotel owners worldwide have embraced Vantage’s innovative brand model that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand’s direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality’s first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Canadas Best Value Inn and Chinas Best Value Inn) throughout North America and China and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage’s midscale through upscale brands). Please go to www.VantageHospitality.com or www.LexingtonHotels.com for more information.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards

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For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla