New York Times article: Expanding Hotel Loyalty Rewards

Published: June 1, 2011

Original article:


TRAVELERS who prefer boutique hotels to big cookie-cutter brands have long faced a trade-off. While often more charming and memorable than your typical chain hotel, most independent hotels don’t offer loyalty programs.

Not anymore. In an effort to compete head to head with chains, small hotel brands and individual boutiques have begun joining together to create their own loyalty programs with perks that reflect the personalized service and local flair that independent hotels tend to offer.

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