VOILÀ Hotel Rewards Expands Presence in the United States with Announcement of Lexington Experience Plus Program

NEWPORT BEACH, California – VOILÀ Hotel Rewards today announced a partnership with the Lexington Collection of Hotels, Inns and Suites that substantially increases the program’s offerings...   Continue reading»

HMC Appoints New Executive in Asia Pacific

NEWPORT BEACH, CALIFORNIA – Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel...   Continue reading»

Points in Portugal: VOILÀ Hotel Rewards Partners With Details Hotels & Resorts

NEWPORT BEACH, CA – VOILÀ Hotel Rewards today announced the recent addition of the three Details Hotels & Resorts properties to its worldwide network, the first hotels offered to VOILÀ...   Continue reading»

VOILÀ Hotel Rewards Adds Vancouver’s St. Regis Hotel to Its Rapidly Growing Global Network

NEWPORT BEACH, California – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, is proud to announce the continued growth of its global network with the...   Continue reading»

VOILÀ Hotel Rewards Continues Expansion with Addition of Hotels in Switzerland: Starling Hotel Geneva and Starling Hotel Lausanne

NEWPORT BEACH, CA – The world’s number one global hotel loyalty program for independent hotels, VOILÀ Hotel Rewards, today announced Starling Hotel Geneva and Starling Hotel Lausanne...   Continue reading»

VOILÀ Hotel Rewards continues Worldwide Expansion with Rosedale Partnership in Asia

NEWPORT BEACH, CA – Following the recent addition of hotels in Europe, VOILÀ Hotel Rewards today announced it has entered a partnership with Rosedale Hotel Group which will result in the...   Continue reading»

Inside Flyer: 60 Seconds with Peter Gorla, Vice President & CMO of Voila Hotel Rewards

Reprinted with permission from InsideFlyer. Original article: www.insideflyer.com/articles/article.php?key=7173 We recently spoke with Peter Gorla, Vice President & CMO of VOILÀ Hotel...   Continue reading»

VOILÀ Hotel Rewards Network Expands in Brazil with the Addition of Multiplus Fidelidade

NEWPORT BEACH, CA – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, today welcomed a new member to its growing roster of reward partners: Multiplus...   Continue reading»

New York Times article: Expanding Hotel Loyalty Rewards

By MICHELLE HIGGINS Published: June 1, 2011 Original article: http://travel.nytimes.com/2011/06/05/travel/small-hotels-offer-new-loyalty-programs-practical-traveler.html Excerpt: TRAVELERS...   Continue reading»

VOILÀ named one of the 10 hottest hotel loyalty programs by TRAVEL+LEISURE

VOILÀ Hotel Rewards [operated by Hospitality Marketing Concepts], a program that collects redeemable points at a portfolio of 218 hotels worldwide (from Spain’s Husa Hoteles to the Plaza...   Continue reading»