Hospitality Marketing Concepts, the world’s leading provider of paid membership loyalty programs, proudly announces the launch of the Epicure Essential Pleasures program (https://www.epicure-club.com) available at select Kempinski hotels throughout the Middle East and Africa.

Working closely in partnership with Kempinski Hotels, Hospitality Marketing Concepts (HMC) created a loyalty program that reflects the legendary hotelier’s tradition of delivering fine European hospitality to its discerning guests. Epicure Essential Pleasures provides exclusive discounts on food, beverage, accommodation rates and spa offers. The program is currently available at 10 hotels located in nine countries including Qatar, Kenya, Jordan, KSA, Egypt, Lebanon and Ghana.

Guests can join Epicure Essential Pleasures at https://www.epicure-club.com and select from two tiers of membership: Standard or Premium. The Standard membership is free and provides members with 10% discounts on dining, accommodations and spa treatments. For an annual fee, the Premium membership in Epicure offers between 20% and 25% discounts on dining, accommodations and experiences, in addition to ‘Buy One Get One Free’ room, dining, spa and upgrade certificates, plus cash certificates redeemable for complimentary meals, health club access, and much more. Since the program is part of HMC’s CLUBHOTEL network, members of Epicure Essential Pleasures also enjoy a variety of benefits whenever they travel beyond the Middle East and Africa such as impressive dining and room benefits at more than 720 luxury hotels in 52 countries and in more than 447 cities.
Epicure Essential Pleasures’ membership benefits are accessed through a unique mobile app for iPhone and Android. The app lets members redeem digital e-certifications, receive push notifications about new hotel promotions, make membership renewals, dinner reservations, purchases, and hotel bookings. HMC’s proprietary mobile technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

Founded in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group and includes a number of five-star resorts, business and spa hotels as well as residences around the world. The company is dedicated to helping their guests travel the world in style while enjoying distinct European etiquette and unprecedented hospitality.

“Providing bespoke experiences to our guests is a priority and a century’s long tradition at Kempinski,” said Michael Sorgenfrey Vice President Operations, Middle East and Africa, of Kempinski Hotels. “We chose to partner with HMC to provide our guests with the best possible experiences at our hotels in the Middle East and Africa, while also linking them to HMC’s CLUBHOTEL network so they can enjoy exclusive benefits and privileges, no matter where their travels take them around the world.”

“We are proud to partner with an established hotelier like Kempinski Hotels and are excited to launch Epicure Essential Pleasures,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “This new program, featuring an unparalleled mobile app at its heart, was customized to meet the needs and surpass the expectations of Kempinski Hotels guests traveling to the Middle East and Africa.”

To join Epicure Essential Pleasures and learn more about the program, visit https://www.epicure-club.com.

About Kempinski Hotels

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 78 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
http://www.kempinski.com/press

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.
HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.
CLUBHOTEL (http://clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. The CLUBHOTEL model generates tens of thousands of incremental room nights for participating hotels each year and is highly valued by partner hotels as it requires no financial expenditure.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at http://HMCloyalty.com.

StayWell Holdings have further reiterated their commitment to guests this month, with the re-launch of the Stay Well Rewards Program – a modern loyalty program offering guests of StayWell Holdings’ The Prince Akatoki, Park Regis and Leisure Inn brands the ability to earn points and receive exclusive perks for their stays.

The global program, which is available across all StayWell properties around the world, including participating hotels in Australia, Bahrain, India, Indonesia, Singapore, United Arab Emirates and the United Kingdom, gives members the ability to earn points that can be redeemed for complimentary award nights.

Points earned can also be redeemed with dozens of partners globally, allowing guests to cash in on airline miles, online retail, social media currencies and charitable contributions.

Fiona Godfrey, Global Director of Revenue Generation at StayWell Holdings said the program will take customer experience to the next level and deliver guests a broad range of premium rewards and benefits.

“After reviewing several hotel reward program platforms for our valued guests, we decided to relaunch our previous offering and operate a loyalty program that gives members the opportunity to earn rewards how, where, and when they want,” she said.

The program leverages partnerships with leading travel companies and over thirty top-tier retailers and retail groups globally, giving StayWell Holdings’ guests access to travel experiences that extend beyond their hotel stay.

Stay Well Rewards points redeemed can be applied toward purchases internationally, at the likes of Uber, Amazon.com.au, Coles, Starbucks, Google Play, iTunes, Myer, David Jones, Macy’s, Barnes and Noble and Virgin America, with more redemption partners to be announced in the coming months.

California-based loyalty solution provider, Hospitality Marketing Concepts (HMC), were appointed to work with StayWell Holdings on the development of the Rewards Program.

HMC worked closely with the team to create an engaging loyalty program to meet the needs of StayWell’s properties and exceed the expectations of their dedicated client base.

Peter Gorla, CMO of Hospitality Marketing Concepts and Managing Director of VOILÀ Hotel Rewards said HMC is committed to ensuring the new programs’ success and longevity in the market.

“We’ve worked hard to create an innovative and exciting member-centric loyalty proposition which complements the ever-growing digital world and StayWell Holdings’ global offering,” he said.

“Built on the proven VOILÀ Hotel Rewards loyalty platform, managed and enhanced for over 13 years by HMC, the Stay Well Rewards program will enrich the StayWell Holdings experience by providing members with a world-class hotel loyalty program.”

Guests can register for a free ‘Classic’ Stay Well Rewards membership online by visiting https://staywellrewards.com.

Media contact:
Lexy Haggard, P4 Group | (07) 3854 1455 | lexy@p4.com.au
Fiona Godfrey, StayWell Hospitality Group | 02 8198 9299 | fgodfrey@staywellgroup.com

About StayWell Holdings:

One of the largest hotel management groups in Asia Pacific, StayWell Holdings and its parent company Prince Hotels Inc. offer a diverse portfolio of properties across a combined network of over 128 hotels worldwide.

Prince Hotels & Resorts and StayWell’s combined brand offerings include The Prince, Grand Prince Hotel, The Prince Akatoki, Policy, Park Regis, Prince Hotel, Leisure Inn Plus, Prince Smart Inn, and Leisure Inn. Each brand offers guests quality experiences ranging from luxury to lifestyle through to midscale.

Prince Hotels & Resorts and StayWell have set a strategic goal to deliver 250 hotels* in the medium to long term. The expansion of both company brands will take place across the regions of Australia, New Zealand, Southeast Asia, Asia, Japan, Taiwan, Oceania, the Middle East, Europe and the United States.

Prince Hotels operate a combined network of 49 hotels, 31 golf courses and 9 ski resorts. StayWell has an existing network of 25 open and operating hotels and a further 16 hotels that are committed and opening over the next few years. In addition, StayWell has two key strategic partners being Manhatton Hotel Group in China (19 hotels) and Cristal Group in the Middle East (11 hotels).

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at http://HMCloyalty.com.

Fully integrated guest loyalty solution streamlines reward program management and increases revenue for independent hotels

Calgary, AB – June 19, 2019 – WebRezPro property management system (PMS) by World Web Technologies Inc. (WWT) is pleased to announce integration with leading loyalty program for independent hotel brands, VOILÀ Hotel Rewards, for more efficient and accurate management of reward member accounts that results in increased loyalty and bookings.

Uniting a global network of select independent hotels and redemption partners, VOILÀ Hotel Rewards is a customizable points-based guest loyalty program that enables independent hotels and groups to level the playing field with chain brands while maintaining their own unique branding and qualities.

The direct interface between WebRezPro PMS and VOILÀ creates a fully integrated guest loyalty solution that automatically awards member accounts, eliminating the need to manually duplicate data and cross-check systems, and ensures accuracy of reward point balances, increasing guest satisfaction.

“VOILÀ Hotel Rewards provides the world’s best boutique hotels and independent hotel groups with a completely customizable and hotel-branded reward program that allows them to increase value and build better customer relationships,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “By tightly integrating with WebRezPro, we are able to extend VOILÀ’s seamless loyalty platform to WebRezPro’s existing and future client-base, providing these hotels with a turnkey long-term loyalty program and customer engagement strategy.”

The interface works by automatically extracting all qualifying member stay transactions from the PMS and sending, via a secure channel, this data to the VOILÀ loyalty program daily, where points are automatically awarded to member accounts as determined by the program rules set by each participating hotel.

“Building guest loyalty is key to driving direct bookings and remaining competitive,” commented Frank Verhagen, President at WWT. “The seamless integration between WebRezPro and VOILÀ Hotel Rewards makes rewarding guest loyalty effortless and ensures every loyal guest is recognized and rewarded.”

About VOILÀ Hotel Rewards

VOILÀ Hotel Rewards (http://voilahotels.com) is the world’s number one loyalty program that unites a network of over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ offers hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. http://www.voilahotels.com/

Contact
Mayline Menendez-Sidoruk
Global Director of Operations
VOILA Hotel Rewards
Ph: 786-715-6581
Email: mayline@vhr.com

About WebRezPro

WebRezPro is a powerful, easy-to-use cloud property management system for all accommodation types and sizes. The fully integrated and automated system saves lodging operators time and boosts revenue by streamlining and modernizing front desk and back office operations. Bringing the benefits of the cloud to 1,300+ properties in 40 countries, WebRezPro is a product of World Web Technologies Inc., an Internet marketing and software company for tourism and hospitality since 1994. For more information, please visit webrezpro.com.

Contact
Janie Agar, Director of Sales & Marketing
World Web Technologies Inc.
Ph: 1.800.221.3429
Email: press@worldweb.com

Hospitality Marketing Concepts (https://www.hmcloyalty.com), the world’s leading provider of paid membership loyalty programs, today announced the launch of the Centara Privilege program via a partnership with Centara Hotels & Resorts, Thailand’s leading hotel operator (http://centarahotelsresorts.com).

Hospitality Marketing Concepts (HMC) in collaboration with Centara Hotels & Resorts created an engaging loyalty program to meet the needs of its 33 hotels in Thailand and exceed the expectations of Centara’s prestigious client base. The Centara Privilege Club, available to join at https://centaraprivilege.com, provides exclusive lifestyle, dining and accommodation benefits, with attractive guaranteed savings, an available complimentary night’s stay, cash certificates and many other member-only advantages. As an exclusive perk, new Centara Privilege members also receive a one-year automatic upgrade to Silver membership level in the CentaraThe1 program, while renewing members receive a Gold membership level upgrade and 5,000 C1C bonus Points (https://www.centarathe1card.com/benefit).

Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its inimitably warm service across all its brands whilst embracing and maintaining a sense of place in the local environment of each property.

Centara Privilege features an industry-leading mobile app that lets members redeem digital e-certificates and eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel bookings. HMC’s proprietary technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“We aligned with HMC to create a programme that would further strengthen the loyalty of our most frequent guests. Our partnership with HMC was an obvious collaboration.” said Mr. Tom Thrussell, VP Brand, Marketing & Digital, Centara Hotels & Resorts. “The new Centara Privilege program will enrich our guests’ experiences by providing members with a greater array of exclusive benefits and privileges, locally in Thailand and around the world through HMC’s CLUBHOTEL network.”

“HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “Together with Centara Hotels and Resorts, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

Members of Centara Privilege will receive exclusive privileges at participating Centara Hotels and Resorts properties throughout Thailand. From booking a stay with exclusive rates to indulging in premier dining options, Centara Privilege members enjoy impressive benefits and increased recognition. Members also receive access to CLUBHOTEL (http://www.clubhotel.com), HMC’s exclusive global network of four- and five-star hotels. CLUBHOTEL provides reciprocal benefits and recognition to a worldwide membership base. Participating properties receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. Centara Privilege membership is available to join online: https://centaraprivilege.com/JoinNow.

About Centara Hotels and Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at https://www.CentaraHotelsResorts.com.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. The CLUBHOTEL model generates tens of thousands of incremental room nights for participating hotels each year and is highly valued by partner hotels as it requires no financial expenditure.

VOILÀ Hotel Rewards (http://voilahotels.com) is the world’s number one loyalty program that unites a network of over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ offers hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes Hilton Hotels & Resorts, InterContinental Hotels, Kempinski Hotels, Radisson, Mövenpick Hotels & Resorts, Fairmont Hotels and Resorts, Starwood Hotels and Resorts Worldwide, Shangri-La Hotels and Resorts, Centara Hotels and Resorts, StayWell Hospitality Group, Cobblestone Hotels, Othon Hotels, and Swiss International Hotels and Resorts. HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at https://www.hmcloyalty.com.

Ensuring members are rewarded wherever their travels take them across the globe, VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, today launched the VOILÀ Hotel Rewards Visa Signature^® Card. Issued by Commerce Bank, the new card provides VOILÀ members in the U.S. with a number of ways to earn exceptional rewards and exclusive benefits for their everyday purchases.

“At Commerce, we continuously look for new opportunities to expand our brand and product offerings. As an up and coming brand in the hospitality space, Commerce sees a great growth opportunity in partnering with VOILÀ to offer a desirable rewards card to their members,” said Chad Doza, Senior Vice President of Consumer Credit Card.

VOILÀ Hotel Rewards Visa Signature Card holders can easily turn travel and non-travel spending into complimentary Award Nights at hundreds of participating hotels in the VOILÀ network. Beyond free Award Night stays, members can also exchange the bonus points they earn for airline miles, gift cards, charitable donations, online entertainment and more.

“We designed the VOILÀ Hotel Rewards Visa Signature Card with our members in mind. This new card will offer multiple benefits and all the service and security of a Visa Signature card,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We know travel is all about experiences and those aren’t limited to the hotel stay. That’s why the card lets members enjoy worldwide rewards on a variety of travel purchases from airfare, taxis, trains, and dining out, in addition to earning points on everyday expenses like grocery or fuel purchases so they can reach their next memorable vacation even quicker.”

Starting today, VOILÀ members in the U.S. can apply online at http://www.vhr.com/credit-card/. The VOILÀ Hotel Rewards Visa Signature Card has no annual fee and offers card members a number of privileges including:

• 20,000 bonus points after $1,000 in purchases within 90 days of account opening, redeemable towards a complimentary Award Night
• 5 VOILÀ points per $1 at participating VOILÀ Hotels
• 1 VOILÀ point per $1 everywhere else VISA is accepted, plus the opportunity to earn bonus points for different purchase categories throughout the year
• An additional 50% bonus on your purchases at VOILÀ Participating Hotels when you spend over $10,000 each year
• Free FICO® Score on monthly credit card statement
• Access to toggle^® – a free and flexible way to manage your credit card spend while earning more rewards

Points earned on the VOILÀ Hotel Rewards Visa Signature card are in addition to the 10 VOILÀ points per US Dollar earned by members for stays at participating hotels in the VOILÀ network. The card also provides exclusive benefits at a collection of over 900 of the world properties in the Visa Signature Luxury Hotel Collection, lost luggage reimbursement, and access to the Visa Signature concierge for travel planning assistance.

“Whether you’re seeking adventures around the world or simply shopping in your neighborhood, we want every purchase our members make to be more rewarding,” continued Gorla. “No matter what you’re doing or where you’re going, the new VOILÀ Hotel Rewards Visa Signature Card rewards you for your purchases so you can, in turn, reward yourself with everything from hotel nights to flights or online entertainment.”

The VOILÀ Hotel Rewards Visa Signature Card also provides a substantial upside for hotels that participate in the global VOILÀ Hotel Rewards network. Stays from hotel guests using the card adds no additional costs for participating hotels, as all points and bonus points earned at the hotel are funded by VOILÀ. Also, due to the bonus points cardholding members will receive, hotels will benefit from the increased incentive for members to visit participating VOILÀ hotels more often, to stay longer and to spend more during each stay.

For more information on the VOILÀ Hotel Rewards Visa Signature Card, and to apply online, please visit http://www.vhr.com/credit-card/.

To become a VOILÀ Hotel Rewards member, please visit http://www.vhr.com/.

About Commerce Bancshares, Inc.

Commerce Bancshares, Inc. (NASDAQ: CBSH), is a regional bank holding company with $24.7 billion in assets, as of June 30, 2016. For more than 150 years, Commerce Bank, a subsidiary of Commerce Bancshares, Inc., has been meeting the financial services needs of individuals and businesses. Commerce provides a full range of financial products to consumer and commercial customers, including personal banking, lending, mortgage banking, wealth management, brokerage and capital markets services. Commerce operates in more than 340 locations in the central United States and has a nationwide presence in the commercial payments industry. Commerce Bancshares also has operating subsidiaries involved in leasing, credit-related insurance and private equity activities.

For additional information, please visit www.commercebank.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• http://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

HMC, the world’s leading provider of outsourced hotel and dining lifestyle frequency programs for premium hotel organizations, is proud to announce the expansion of the CLUBHOTEL® network to Singapore. CLUBHOTEL is a leading global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.

CLUBHOTEL (http://www.clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. To date, CLUBHOTEL generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.

For established hotels, CLUBHOTEL ensures that market presence is strengthened and not lost amongst the ever growing competition. Additionally, for new properties, CLUBHOTEL helps raise awareness on a local, region and global scale. In Singapore, as it has for over 20 years around the world, CLUBHOTEL will successfully unite a growing network of hotels via a targeted database, increasing F&B revenue, and generating impressive banquet and wedding sales leads.

The CLUBHOTEL model is highly valued by partner hotels as it requires no financial expenditure. It consists of a well-balanced, turnkey program of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales program unmatched in the industry. Created by hoteliers for hoteliers, CLUBHOTEL utilizes a strategic multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.

“Asia Pacific has proven pivotal in growing our global footprint this year, so the decision to expand CLUBHTOEL into Singapore seemed like a natural progression as we ramp up expansion opportunities for 2016,” said Octavio Gamarra, Vice President and Managing Director of Hospitality Marketing Concepts in Asia-Pacific. “We are elated to announce CLUBHOTEL to hoteliers in Singapore to increase their exposure both worldwide and in their local competitive markets.”

Members who travel to the charming “City in a Garden” or “YourSingapore” will enjoy a variety of privileges from the mobile-based program, including discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more.

Learn more about the upcoming launch of CLUBHOTEL Singapore and how to join at http://www.clubhotel.com.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programs for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programs designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com.

Mövenpick Hotels & Resorts will launch its Circle M loyalty [operated by Hospitality Marketing Concepts] programme which provides members exclusive F&B and room discounts at participating hotels regionally, during Arabian Travel Market 2011.

The rapidly expanding chain has four more properties coming up in Dubai – Mövenpick Hotel & Residence Jumeirah Lake Towers; Mövenpick Residence at the Square; The Royal Amwaj Resort & Spa; and Oceana Hotel & Spa.

Its growing UAE portfolio will also include properties in Al Ain and Abu Dhabi.

Other regional developments include two hotels in Saudi Arabia, Mövenpick Beach Resort Al Khobar – set to open in June – and Mövenpick Hotel Riyadh, and one project in Oman, the Mövenpick Resort & Spa Salalah.

Asia has been identified a clear growth area globally with the Mövenpick Heritage Hotel Sentosa in Singapore and Mövenpick Resort & Spa Cebu among the recent openings, and it has signed 12 projects within Thailand, China, Malaysia and India.

For more information, visit movenpick.com

Report by Dominic Ellis and originally published on:
http://middle-east.businesstraveller.com/middle-east/news/mA-venpick-launching-circle-m-loyalty-programme

NEWPORT BEACH, CA – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, today announced the expansion of its presence in South America with the launch of the Deville Star Club loyalty program.

“We are extremely pleased with the current demand for VOILÀ Hotel Rewards in Brazil and are thrilled to offer members the opportunity to earn points and enjoy rewards with the Deville Hotel Chain,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Brazil is a vital part of our global network and we are proud to be adding even more exciting hotel destinations for our members.”

Since opening their first location in 1974, the Deville Hotel Chain has grown to become one of Brazil’s largest hotel groups, offering a range of four- and five-star hotels in major cities. Currently, the Deville Hotel Chain includes the São Paulo Airport Marriott Hotel, Deville Porto Alegre Aeroporto, Deville Curitiba, Deville Maringá, Deville Cuiabá, Deville Express Florianópolis, Deville Express Cascavel, Deville Express Guaíra, and Deville Salvador.

“VOILÀ Hotel Rewards further enhances and complements the high level of service we provide guests,” said Jayme Canet Neto, director-president of Deville Hotels. “Today’s guest expects to be rewarded for his or her loyalty and we are pleased to join the VOILÀ Hotel Rewards network and be a vital part of their expansion within the region.”

VOILÀ Hotel Rewards has built a reputation as an award-winning loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands around the globe.

ABOUT DEVILLE HOTEL CHAIN

Founded in 1974, the Deville Hotels has 10 properties, 1,551 accommodations and about a thousand employees. With all the facilities, meeting rooms and fine restaurants, each Deville hotel is prepared to host the most demanding travelers in business or leisure.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

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For Additional Information:
VOILÀ Hotel Rewards:
Mr. Peter Gorla
CMO
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

RIO DE JANEIRO, BRAZIL – VOILÀ Hotel Rewards today announced a loyalty program launch with Othon Hotels (Hotéis Othon), one of Brazil’s leading hotel brands. As the world’s number one loyalty program for independent hotels, the partnership marks VOILÀ’s debut into the Brazilian market and the addition of an estimated 1,600 rooms to its global rewards network.

“We chose to partner with VOILÀ Hotel Rewards because of the program’s impressive growth and reputation as a worldwide brand builder,” said Fernando Chabert, CEO of Othon Hotels. “We are proud that for over 65 years we have built what is now one of Brazil’s premier hotel chains. Our alliance with VOILÀ will allow us to re-launch our existing Othon Special Guest program and introduce Othon to an entirely new audience, setting the standard for hotel loyalty programs in Brazil while taking the exceptional service we provide guests to an elevated level.”

Since 1943, Othon Hotels has been synonymous with traditional and authentically local lodging in some of Brazil’s most picturesque destinations. One of Brazil’s leading hotel chains, Othon Hotels includes nearly 30 properties and five brands throughout Brazil, Portugal and the U.S. including: Othon Palace, Othon Classic, Othon Travel, Othon Suites, and Othon Pousadas.

“We are proud to have met the high standards of one of Brazil’s most prestigious brands and look forward to adding Othon to our increasingly strong global portfolio,” said VOILÀ Hotel Rewards senior vice president and managing director, Gabi Kool. “VOILÀ offers our members the ultimate in choice and now they can also enjoy reward stays at some of Brazil’s most desirable locations. We look forward to expanding the VOILÀ program to tap into the significant growth opportunities occurring across South America. Brazil is a very important market for our strategic growth and we will be announcing additional partnerships within the next 60 days. ”

Members of the new, VOILÀ co-branded Othon Special Guest program will enjoy access to hundreds of properties where they receive exclusive perks. Members can redeem their points for free hotel stays while receiving benefits such as room-class upgrades, enjoying complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.

ABOUT HOTÉIS OTHON

If you are planning to spend your time in a first category hotel, either for leisure or business, enjoying superb location and facilities, you must think about Othon Hotels. We offer a diverse portfolio of over 2,000 rooms across 22 properties and five different categories, in Brazil and Portugal.

Othon Hotels has seven stunning properties in the city of Rio de Janeiro, most of them giving spectacular views over the sea of Copacabana beach and the Sugar Loaf mountain. Alongside these properties, Othon has a variety of hotels in other locations, such as Buzios, Macaé and Paraty, as well as larger properties in Brazil´s major cities, including Belo Horizonte, Salvador and Fortaleza.

Our hotels are popular among business travelers who want to be near the cities center, but also wish to be near to great choices of entertainment during their leisure time. Also for this category of client, we offer the program Othon Business, specially designed to attend its demands, with a whole variety of services included.

Future plans of the brand include the development of more resorts in the Brazilian Northeast coast, and also the present focus in the refurbishment and modernization of all existing properties.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

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For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President of MarketingDirect: +1 (949) 260-9538
Email: peter@vhr.com
Website: www.voilahotels.com

Hotéis Othon
Patricia Greijal  and Márcio Martins
Direct: +55 21-2544-6203 / +55 21-7860-5786/ 21.9623-9630
Email: patricia.greijal@trevocomunicativa.com.br
Email: marcio.martins@trevocomunicativa.com.br
Website: www.othonhotels.com

NEW YORK, NY – VOILÀ Hotel Rewards has announced the program’s very first offerings in North America with the recent addition of two St Giles New York hotels.

The Court and The Tuscany, owned by St Giles Hotels, are nestled off Park Avenue in the historic neighborhood of Murray Hill in mid-town Manhattan. The two boutique hotels offer spacious luxury accommodations, chic design, and incredible ambiance within walking distance of landmark attractions like Grand Central Station and the Chrysler Building.

Guests of either St Giles New York will appreciate spacious accommodations measuring 475 – 875 square feet of space, some of the largest in New York City, upscale amenities, including high-speed wireless Internet access, flat screen televisions and well-equipped fitness centers.

“We have seen tremendous reward program interest from guests and are excited to join the VOILÀ Hotel Rewards network,” said David Lopez, General Manager, St Giles New York. “VOILÀ’s incredible reach in cosmopolitan cities worldwide, coupled with the amenities and impeccable service St Giles New York offers, will be a refreshing addition for visitors traveling for business or leisure to New York City. We are extremely proud to be the launch partner in the United States. VOILÀ Hotel Rewards is the only program worldwide that allows us to create our own fully branded loyalty program, while being part of the global network. Our members will be able to earn and redeem points not just in our New York properties, but also in any other participating VOILÀ hotel worldwide, from Rio de Janeiro to Bangkok, Madrid, Sydney and many other exciting business and leisure destinations. Furthermore, because of the program’s three tier structure, Phoenix – the program’s entry level, Orion – 10 room nights per year and Centaurus – 20 room nights per year, our members will receive additional benefits such as room upgrades, early check in and many other benefits anywhere around the world in VOILÀ hotels.”

VOILÀ Hotel Rewards is the world’s number one loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands. In addition to the most recent U.S. additions, VOILÀ offers travelers choices throughout Europe, Asia-Pacific, Australia, the Middle East and Mexico.

The partnership with St Giles New York kicks off VOILÀ’s plans to expand its global footprint within North America.

“We are thrilled to debut our newest offerings in the United States and are busy finalizing plans to develop many additional hotels in key markets in North America,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “The alliance with St Giles New York reflects the incredible success VOILÀ has experienced since we began in 2008, and we are confident our program will be a big hit among U.S. business travelers and hotels as well. They will enjoy the very fast way of earning free nights, the fact that any room is available for redemption, the ability to combine points and cash for redemption and much more. We could not have wished for a better launch partner; The Tuscany and The Court Hotels by St Giles are great properties right in the centre of Manhattan and we see it as a fitting launch of the program and our brand in the North American market.”

ABOUT ST GILES NEW YORK

Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels.  St Giles Hotels is a well known group of centrally located mid-market hotels in London.  CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement.  It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development.  The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hoteles, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Katerina Hotels, Nevsky Grand, Seoul Plaza, the Dragon Hangzhou and selected hotels of Great Hotels Organisation. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com