CLUBHOTEL Singapore: Providing Hoteliers with Local Market Advantages

HMC, the world’s leading provider of outsourced hotel and dining lifestyle frequency programs for premium hotel organizations, is proud to announce the expansion of the CLUBHOTEL® network to Singapore. CLUBHOTEL is a leading global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.

CLUBHOTEL (http://www.clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. To date, CLUBHOTEL generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.

For established hotels, CLUBHOTEL ensures that market presence is strengthened and not lost amongst the ever growing competition. Additionally, for new properties, CLUBHOTEL helps raise awareness on a local, region and global scale. In Singapore, as it has for over 20 years around the world, CLUBHOTEL will successfully unite a growing network of hotels via a targeted database, increasing F&B revenue, and generating impressive banquet and wedding sales leads.

The CLUBHOTEL model is highly valued by partner hotels as it requires no financial expenditure. It consists of a well-balanced, turnkey program of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales program unmatched in the industry. Created by hoteliers for hoteliers, CLUBHOTEL utilizes a strategic multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.

“Asia Pacific has proven pivotal in growing our global footprint this year, so the decision to expand CLUBHTOEL into Singapore seemed like a natural progression as we ramp up expansion opportunities for 2016,” said Octavio Gamarra, Vice President and Managing Director of Hospitality Marketing Concepts in Asia-Pacific. “We are elated to announce CLUBHOTEL to hoteliers in Singapore to increase their exposure both worldwide and in their local competitive markets.”

Members who travel to the charming “City in a Garden” or “YourSingapore” will enjoy a variety of privileges from the mobile-based program, including discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more.

Learn more about the upcoming launch of CLUBHOTEL Singapore and how to join at http://www.clubhotel.com.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programs for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programs designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com.