Mövenpick launching Circle M loyalty programme

Mövenpick Hotels & Resorts will launch its Circle M loyalty [operated by Hospitality Marketing Concepts] programme which provides members exclusive F&B and room discounts at participating hotels regionally, during Arabian Travel Market 2011.

The rapidly expanding chain has four more properties coming up in Dubai – Mövenpick Hotel & Residence Jumeirah Lake Towers; Mövenpick Residence at the Square; The Royal Amwaj Resort & Spa; and Oceana Hotel & Spa.

Its growing UAE portfolio will also include properties in Al Ain and Abu Dhabi.

Other regional developments include two hotels in Saudi Arabia, Mövenpick Beach Resort Al Khobar – set to open in June – and Mövenpick Hotel Riyadh, and one project in Oman, the Mövenpick Resort & Spa Salalah.

Asia has been identified a clear growth area globally with the Mövenpick Heritage Hotel Sentosa in Singapore and Mövenpick Resort & Spa Cebu among the recent openings, and it has signed 12 projects within Thailand, China, Malaysia and India.

For more information, visit movenpick.com

Report by Dominic Ellis and originally published on: