Hospitality Marketing Concepts Selects Arroweye Solutions to Deliver Personalized VOILÀ Hotel Rewards Cards and Welcome Kits

Sophisticated program leverages flexible and dynamic solutions to deliver hundreds of combinations of personalized materials across twenty-five hotel loyalty programs

Arroweye Solutions, a leading card marketing and production firm, has been selected to provide Digital On-Demand card printing and customized materials for Hospitality Marketing Concept’s (HMC) VOILÀ Hotel Rewards programs. Arroweye’s Digital On-Demand technology provides unmatched flexibility, allowing HMC to deliver endless combinations of hyper-custom welcome kits and loyalty cards in as little as 48 hours – and without the costs and risks of pre-printed inventory.

“In the hospitality industry, nothing is more important than prompt service and a personal touch,” said Peter Gorla, managing director – VOILÀ Hotel Rewards. “Arroweye’s highly flexible platform allows us to deliver the most personalized welcome kits and cards for each loyalty program member we serve, in their language, with their benefits, all immediately after they become a rewards member. That kind of response is essential to brand loyalty.”

“HMC’s VOILÀ Hotel Rewards is a sophisticated white-labeled hotel loyalty program for independent hotels that takes full advantage of Arroweye’s flexible and dynamic solutions to deliver hundreds of different versions of these highly customized cards and welcome kits in real time,” said Render Dahiya, Arroweye CEO. “Our zero-inventory model significantly reduces inventory costs – and completely eliminates the risk of obsolete cards.”

Arroweye’s Digital On-Demand production is the first in the industry to perform all aspects of card production “just-in-time.” Arroweye’s digital workflow personalizes, prints, manufactures and fulfills cards and supporting materials in a single automated process, reducing lead-time from weeks to days.

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About Arroweye

Arroweye is a leading payment technology provider of innovative card marketing and production solutions for the financial industry. The company’s patented digital on-demand technology is the most efficient and profitable model for card marketers and issuers to bring highly customized programs to market. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover. The company delivers EMV, hybrid and traditional card technology to some of the largest prepaid, credit and debit card programs around the world. For more information, visit www.arroweye.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. For more information, visit www.voilahotels.com.