Hospitality Marketing Concepts Launches My Mazaya Exclusively in the Middle East

NEWPORT BEACH, CALIFORNIA – October 12, 2015 – Hospitality Marketing Concepts (HMC), the world’s leading provider of lifestyle frequency programs for hotels, is proud to announce the launch of the My Mazaya network throughout the Middle East.

My Mazaya (http://mymazayame.com) is a mobile-enabled hotel and dining frequency program that provides members with shared benefits and recognition worldwide. Instead of relying on coupon services and discount books that often result in transient—and very costly—one-time business, My Mazaya develops frequency while building a qualified, targeted local consumer base that improves revenue for My Mazaya partner hotels and restaurants.

The program successfully unites a growing network of nearly 60 hotels in the Middle East, including locations in the UAE, Saudi Arabia, Egypt, Qatar and other countries in the region. Participating hotels range from elegant City Center business hotels to luxurious resorts in exotic destinations.

Specifically designed to grow in-market revenue from the ever-growing local SME and leisure markets, My Mazaya raises awareness for new hotels, reinforces the presence in the market for existing hotels by delivering a targeted database, and—most importantly—increasing F&B revenue, as well as banquet and wedding sales leads.

“HMC has operated in the Middle East for more than 20 years and we are delighted to launch My Mazaya, yet another innovative example of meeting the shared needs of both diners, travelers and hotels in the Middle East,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “The My Mazaya program showcases the unique accommodations and restaurants of participating hotels, while simultaneously improving our partner hoteliers’ knowledge of guest preferences, through HMC’s advance CRM platform, so they can better respond and adapt to their expectations.”

My Mazaya also features an innovative mobile app that allows members to redeem digital e-certificates, eliminating the need for paper-based voucher booklets or plastic membership cards. Based on HMC’s proprietary patent-pending mobile technology suite, the mobile app platform—for both iOS and Android—delivers timely push-notifications about relevant hotel promotions based on a member’s most current location, preferences, and purchasing behavior. Members can renew their membership, book hotels rooms and reserve tables in participating hotel restaurants. In addition, the app streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

My Mazaya membership privileges encompass a range of on-site benefits including discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more. Best of all, members receive recognition and enjoy their benefits immediately, without the hassle of black out dates, waiting for their points to accumulate, or arranging reward redemptions.

Linked to HMC’s CLUBHOTEL network, members of My Mazaya receive a variety of benefits at participating hotels when traveling beyond the Middle East. Simply by presenting their CLUBHOTEL membership credentials, they’ll enjoy exceptional dining and room benefits at more than 720 luxury hotels in 52 countries and in more than 447 cities. Similarly, hotels participating in My Mazaya will have the ability to market to CLUBHOTEL’s targeted database of high-end travelers comprising hundreds of thousands of members globally.

“There are enormous opportunities to enhance hotelier success in the Middle East and we are thrilled to be expanding our network in this region,” continued Ramadan. “We are extremely proud of the My Mazaya program and look forward to watching it enhance frequent travelers’ experiences and generate incremental revenue for our partner hotels.”

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About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes: Hilton Hotels, Carlson Hotels, Mövenpick Hotels, Fairmont Hotels, Shangri-La Hotels, Tivoli Hotels, Marco Polo Hotels, Hotéis Deville, InterContinental Hotels, Real Hotels, Hotéis Othon, St Giles Hotels, and Luxe Hotels, in addition to many independent hotels. HMC is a global company with offices in more than 50 countries including Spain, Poland, Turkey, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Thailand, Colombia, Brazil, Canada, United Kingdom and United States.

For Additional Information:

Samira Demeis
Vice President
Hospitality Marketing Concepts
UAE Mobile: + 971 50 55 11 673
samira@clubhotel.com