HMC Launches the Marco Polo Elite Program Providing Members in Hong Kong with an Industry-First Mobile App

Hospitality Marketing Concepts (http://HMCloyalty.com), the world’s leading provider of paid membership loyalty programs, today announced further expansion into the Asian luxury traveler market via a partnership with Marco Polo hotels in Hong Kong (http://www.marcopolohotels.com).

Expanding on the success of the Marco Polo Ortigas, Manila’s Dining Privileges program launched one year ago, Hospitality Marketing Concepts (HMC) has collaborated closely with Marco Polo Hotels to create an engaging loyalty program to meet the needs in its three hotels in Hong Kong and exceed the expectations of Marco Polo’s prestigious client base. Members of the newly debuted Marco Polo Elite program will receive exclusive privileges at Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel, with plans to expand to other hotels in the group.

Marco Polo Elite will feature an industry-first mobile app that lets members redeem digital e-certificates and completely eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers timely push-notifications about relevant hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel and table bookings. It also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“Marco Polo hotels in Hong Kong have a long-standing reputation of offering guests the ability to explore luxury experiences in sophisticated, locally inspired surroundings,” said Mr. James Ong, General Manager of Marco Polo Hotels – Hong Kong. “The new Marco Polo Elite will enrich our most loyal guests’ experiences by providing members with a greater array of exclusive benefits and privileges. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

“We recognize the need for Marco Polo hotels in Hong Kong to provide their guests with the recognition and privileges they deserve,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world. Together with Marco Polo hotels in Hong Kong, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. We will continue to customize our private-labeled paid membership programs so they perfectly compliment and cater to the needs of today’s smart luxury travelers.”

From booking a stay with exclusive rates to indulging in premier dining options, Marco Polo Elite members can expect impressive benefits and increased recognition. Marco Polo Elite privileges encompass a myriad of sophisticated on-site benefits in addition to a mobile app designed to provide members with a digital membership accessible from their mobile phone or tablet.

About Marco Polo Hotels – Hong Kong

Situated in the heart of Tsim Sha Tsui in Kowloon, the three Marco Polo hotels in Hong Kong, namely Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel, form part of Harbour City – Hong Kong’s largest shopping complex of more than 450 shops featuring the world’s leading luxury brands. The three hotels comprise 1,461 well-appointed and spacious guestrooms and suites, all equipped with complimentary handy smartphone and Wi-Fi with deluxe amenities. Every Marco Polo hotel befits the new-age traveler, whether on business or leisure, with its elegant design, impeccable service and modern comforts. Marco Polo Hotels is a wholly-owned subsidiary of The Wharf (Holdings) Ltd, a Hong Kong-listed company with core business interests in property and investments in communications and container-terminal operations.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes: Hilton Hotels, Carlson Hotels, Mövenpick Hotels, Fairmont Hotels, Shangri-La Hotels, Tivoli Hotels, Marco Polo Hotels, Hotéis Deville, InterContinental Hotels, Real Hotels, Hotéis Othon, St Giles Hotels, and Luxe Hotels, in addition to many independent hotels. HMC is a global company with offices in more than 50 countries including Spain, Poland, Turkey, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Thailand, Colombia, Brazil, Canada, United Kingdom and United States.