Hilton Worldwide Expands Hilton Premium Club Loyalty Program in Thailand

Hilton Worldwide today announced the expansion of the Hilton Premium Club Program in Thailand, in partnership with Hospitality Marketing Concepts (HMC), one of the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs of world-class hotel organizations.

Hilton Premium Club Thailand will be available at nine hotels across the country including Conrad Bangkok, Conrad Koh Samui, Millennium Hilton Bangkok, Hilton Pattaya, Hilton Hua Hin Resort & Spa, Hilton Phuket Arcadia Resort & Spa, Doubletree Resort by Hilton Phuket Surin Beach, Doubletree by Hilton Sukhumvit Bangkok and Hilton Sukhumvit Bangkok, which will be opening in September 2013.

This year marks Hilton Worldwide’s 30th anniversary in Thailand, having entered the country in 1983 and now managing more than 2,600 rooms across Thailand. Propelled by its recent expansion in Thailand, the company will be introducing a fourth brand into the country with the Waldorf Astoria Bangkok set to open in 2015. The global hospitality company also recently opened its 100th property, the DoubleTree by Hilton Sukhumvit Bangkok, in Thailand in April this year. Hilton Worldwide is also planning to grow considerably in the region to have at least 30 properties by 2016 in Southeast Asia, up from 22 today. Over the next five years, the company plans to add 170 hotels to its Asia-Pacific portfolio.

Members of Hilton Premium Club will enjoy a variety of exclusive benefits including year-round 20 percent off the best available published room rate, additional room discounts and upgrades at all nine participating hotels. Members also receive food and beverage benefits including complimentary dining and 20 percent discount on beverages in most of the bars and lounges in the hotels, in addition to dining vouchers and perks. Residents of Thailand can enroll in Hilton Premium Club Thailand by paying the introductory annual membership fee of THB 8,000.

Moreover, by utilizing their membership benefits more frequently, Hilton Premium Club Thailand members can earn elite-tier status in the program, granting them additional exclusive benefits such as complimentary valet parking, preferred restaurant seating, automatic room upgrades, and a private wine cellar, among many other valued perks.

“Hilton Worldwide has a strong reputation in delivering best-in-class service over the 30 years of presence in Thailand, and we look forward to introducing our guests in Thailand to more innovative and personalized hospitality experiences, such as the Hilton Premium Club Thailand, for many years to come,” said William Costley, vice president, Operations, Southeast Asia, Hilton Worldwide.

“The Millennium Hilton Bangkok has worked closely with HMC since 2007,” said Dirk De Cuyper, regional general manager for Thailand and general manager of Millennium Hilton Bangkok. “HMC is widely recognized as one of the leaders in the industry and following the success of Premium Club at other Hilton Worldwide hotels in the region, we are keen to expand our partnership with HMC and bring the same levels of increased recognition and benefits to our most loyal guests.”

“No other provider of loyalty marketing programs possesses both the world-class management team and the advanced CRM systems to enable such a full range of opportunities for hotels to capture market share,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts.

“HMC has been operating paid membership loyalty programs with Hilton Worldwide for over 20 years. In fact, Hilton Worldwide was HMC’s first client when the company launched in 1988,” continued Ramadan. “We are proud that our partnership with Hilton Worldwide continues to grow.”

For more information, please contact Andrew Rickman at +662 442 2345.

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About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4,000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Hilton Hotels & Resorts

One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow’s savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with “hotel.” Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.