VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, recently welcomed two new properties in Central America, the Red Frog Beach Resort in Bocas del Toro, Panama, and Indura Beach & Golf Resort in Tela Beach, Honduras, to its worldwide network through a partnership with hotel management company Trust Hospitality (www.trusthospitality.com).

“VOILÀ is celebrating our most recent partnership by welcoming two new hotel members from Trust Hospitality which manages a variety of amazing luxury properties from around the world,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “These properties give guests the opportunity to discover a unique combination of adventure and relaxation during their travels throughout Central America.”

The Red Frog Beach Resort (www.redfrogbeach.com) is ideally located on an island in Bocas del Toro in Panama’s stunning Caribbean. This ecotourist destination is centered around its namesake, Red Frog Beach, a protected marina where guests can enjoy water taxis to nearby islands, or spend time enjoying snorkeling, surfing, sea fishing or simply relaxing in a hammock on the beach. The resort’s private luxury villas feature stylish interiors with airy living spaces where guests can enjoy panoramic views of the surrounding beach and unspoiled rainforest. To complete the island villa experience, villas also include private plunge pools, fully equipped kitchens, Wi-Fi Internet access, patio grills and air conditioning.

The other property added to the network is the Indura Beach & Golf Resort (www.induraresort.com) located on the tropical northern coast of Tela Bay. The resort offers a variety of eco-adventures including whitewater rafting, zip lining, hiking, kayaking or snorkeling. It is also home to the first championship 18-hole golf course in Honduras set on 1,800 tropical acres with stunning views of golden beaches and blue lagoons. The resort’s 60 junior suites are scattered across the properties’ 15 villas and are complete with terraces, Wi-Fi and air conditioning to provide a welcoming, home-away-from-home experience. Guests also have access to the Maina Spa, where they can enjoy a range of spa treatments amidst the resort’s serene water gardens.

“Our partnership with VOILÀ gives our Central American properties more exposure than ever before,” said Andre Niederhauser, VP of Operations Central America, of Trust Hospitality. “Opening up our resorts to VOILÀ members gives them the opportunity to come and explore all the natural beauty Central America has to offer. We are looking forward to adding more of our hotels from North America, South America, the Caribbean or Europe to the VOILÀ worldwide network in the very near future.”

Both properties offer VOILÀ members the opportunity to explore the world-renowned beaches of Central America, paired with numerous opportunities for rainforest adventures or seaside relaxation.

Guests of either the Red Frog Beach Resort in Panama or the Indura Beach & Golf Resort in Honduras who are currently VOILÀ members can start earning points for their stays immediately. Points can be redeemed for a number of rewards including Award Nights at participating hotels, airline miles, charitable donations or shopping at a variety of global retailers and entertainment brands.

“We are thrilled to be adding two more great options for members in Central America, a destination known for its sunny weather and warm hospitality,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “The Red Frog Beach Resort and the Indura Beach & Golf Resort provide luxury accommodations and quality service. We are proud to have them join our worldwide reward network and look forward to additional partnerships with Trust Hospitality.”

Joining VOILÀ is free. For more information, visit www.vhr.com.

###

About Trust Hospitality

For over 25 years the team at Trust Hospitality has been operating branded and independent hotels. We are a company that is asset driven: it’s not all about us, it’s all about people, your asset and returns. Our holistic approach to optimizing hotel assets using brands or developing unique boutique & luxury hotels and resorts has consistently resulted in superior returns for our clients.

Trust Hospitality offers a complete and comprehensive hotel management package tailored to the specific management needs of the property. Our objective is to foster an environment of continuous improvements and streamline the work process resulting in highly profitable hotels.

Our “Quality Six Management” team consists of dedicated hotel professionals with a proven track record in the areas of operations, finance, sales and marketing and human resources. Trust Hospitality has successfully turned around many distressed and under-performing luxury and boutique hotels into highly profitable assets and market leaders.

Understanding the unique nature of hotels, Trust Hospitality provides customized solutions that address not only the operational needs, but also the lifestyle character of the property, in all areas.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Sophisticated program leverages flexible and dynamic solutions to deliver hundreds of combinations of personalized materials across twenty-five hotel loyalty programs

Arroweye Solutions, a leading card marketing and production firm, has been selected to provide Digital On-Demand card printing and customized materials for Hospitality Marketing Concept’s (HMC) VOILÀ Hotel Rewards programs. You can also see their seo link building packages here. Arroweye’s Digital On-Demand technology provides unmatched flexibility, allowing HMC to deliver endless combinations of hyper-custom welcome kits and loyalty cards in as little as 48 hours – and without the costs and risks of pre-printed inventory.

“In the hospitality industry, nothing is more important than prompt service and a personal touch,” said Brain Willie, managing director – VOILÀ Hotel Rewards. Brian was interviewed by Local Client Takeover to talk more about his startegy.  “Arroweye’s highly flexible platform allows us to deliver the most personalized welcome kits and cards for each loyalty program member we serve, in their language, with their benefits, all immediately after they become a rewards member. That kind of response is essential to brand loyalty.”

“HMC’s VOILÀ Hotel Rewards is a sophisticated white-labeled hotel loyalty program for independent hotels that takes full advantage of Arroweye’s flexible and dynamic solutions to deliver hundreds of different versions of these highly customized cards and welcome kits in real time,” said Render Dahiya, Arroweye CEO. “Our zero-inventory model significantly reduces inventory costs – and completely eliminates the risk of obsolete cards.”

Arroweye’s Digital On-Demand production is the first in the industry to perform all aspects of card production “just-in-time.” Arroweye’s digital workflow personalizes, prints, manufactures and fulfills cards and supporting materials in a single automated process, reducing lead-time from weeks to days.

###

About Arroweye

Arroweye is a leading payment technology provider of innovative card marketing and production solutions for the financial industry. The company’s patented digital on-demand technology is the most efficient and profitable model for card marketers and issuers to bring highly customized programs to market. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover. The company delivers EMV, hybrid and traditional card technology to some of the largest prepaid, credit and debit card programs around the world. For more information, visit www.arroweye.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. For more information, visit www.voilahotels.com.

Hospitality Marketing Concepts (https://www.hmcloyalty.com), the world’s leading provider of paid membership loyalty programs for premium hotel organizations, today announced the appointment of Kevin Joseph to the position of vice president and general manager, Middle East, Africa and West Asia. Mr. Joseph will be based in HMC’s regional office in Dubai Media City, effective 1 October 2014.

As vice president and general manager, Joseph will oversee strategic direction and partnership developments for HMC in the region. Continuing the company’s significant growth and momentum for all three of HMC’s core products—premium paid membership programs, CLUBHOTEL, and VOILÀ Hotel Rewards—Joseph will focus on enhancing client and member geographical distribution and engagement throughout the Middle East, Africa and West Asia. In addition, Kevin will employ his substantial experience to advance HMC’s e-commerce and partnership opportunities with the goal of expanding into new distribution and revenue channels for HMC’s hotel partners. Under Kevin’s leadership, HMC will also continue to expand its geographical presence throughout the region.

Mr. Joseph’s career is comprised of senior appointments in several countries across all continents, including the UK, Ireland, France, Canada, United States, South Africa and, most recently, Australia. He worked primarily in the fast-moving consumer goods (FMCG) segment until he and his family settled in Sydney, Australia, 10 years ago. In Australia, Joseph leveraged his seasoned leadership experience and change management expertise to lead medium-sized organisations in Australia to record levels of success. These skills took him into the hospitality, banking and education industries where Joseph left a mark of success in each case. Of closer relevance to his new role with HMC, Kevin assisted in the successful opening of five large 300+ seat restaurants in Dubai, Abu Dhabi, Bahrain and Kuwait, all of which operate today with much accomplishment. A graduate of the University of South Africa, with an Honours Degree in Marketing, Joseph brings to HMC a proven track record with over 30 years of experience in some of the world’s most prominent and successful companies.

“We are delighted to welcome Kevin to his new role,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “With this appointment, HMC further aligns our organization around a commitment to performance excellence. Kevin’s extensive experience working with top global firms will have a major influence on HMC’s future by ensuring continued, unwavering success in business and partnership development both for our premium paid-membership programs and VOILÀ Hotel Rewards.”

“As the worldwide leading provider of premium hotel loyalty programs, HMC has developed and implemented thousands of successful and innovative hotel membership programs over the past 26 years at upscale hotels in the Middle East, Africa and around the world. HMC is truly the leader in the industry,” said Kevin Joseph. “I have long believed that in this ‘highly connected world of rapid knowledge transfer,’ business success is achieved through brand trust and people engagement within an organisation. Most importantly, it is fundamental that we always exceed customer’s expectations.”

HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service. To learn more, visit https://www.hmcloyalty.com.

###

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes: Hilton Hotels, Carlson Hotels, Mövenpick Hotels, Fairmont Hotels, Shangri-La Hotels, Tivoli Hotels, Marco Polo Hotels, Hotéis Deville, InterContinental Hotels, Real Hotels, Hotéis Othon, St Giles Hotels, and Luxe Hotels, in addition to many independent hotels. HMC is a global company with offices in more than 50 countries including Spain, Poland, Turkey, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Thailand, Colombia, Brazil, Canada, United Kingdom and United States.

Hospitality Marketing Concepts (https://www.hmcloyalty.com), the world’s leading provider of paid membership loyalty programmes, today announced the launch of Premium Club, a paid membership programme tailor-made for guests of the iconic Waldorf Astoria Shanghai on the Bund. The new programme is designed to further elevate the levels of recognition and personalized service that are the hallmarks of both brands. Premium Club at Waldorf Astoria Shanghai on the Bund marks the latest luxury edition to existing Hilton Premium Clubs throughout Greater China, Malaysia, Hong Kong and Thailand.

“Waldorf Astoria and HMC share a similar passion for creating exceptional experiences for members and delivering best-in-class service. The launch of Premium Club is an opportunity for us to introduce our loyal guests to increased levels of recognition in luxury travel while offering members in the programme exclusive, custom-tailored perks,” said Jennifer Hong, Waldorf Astoria Shanghai on the Bund.

The multi award-winning Waldorf Astoria Shanghai on the Bund hotel offers a timeless blend of heritage and modern elegance. One of Asia’s most luxurious and stylish hotels, it is renowned for its opulent décor, sophisticated amenities, sweeping vistas across Shanghai’s skyline and unparalleled levels of service. With more than 250 well-appointed rooms and suites, the hotel also offers extensive dining and lounging options in addition to a fully-fitted gym and premier spa. Consistently ranked among the Top 25 Luxury Hotels in China, the Waldorf Astoria Shanghai is the epitome of refined luxury.

“HMC is the world’s leading provider of paid membership loyalty programmes to upscale hotel brands,” continued Hong. “We aligned with HMC to create a programme that would further strengthen the loyalty of our most frequent guests and forge relationships with key partners both locally and worldwide. Our partnership with HMC was an obvious collaboration.”

Members of Waldorf Astoria Shanghai’s Premium Club will receive exclusive privileges at Waldorf Astoria Shanghai on the Bund as well as select benefits at Hilton Premium Club hotels throughout Asia – including China , Malaysia, Hong Kong & Thailand. From booking a stay with exclusive rates to indulging at the luxurious Waldorf Astoria spa, Premium Club members can expect impressive benefits and increased recognition. Premium Club privileges encompass a myriad of sophisticated dining, beverage and on-site benefits including fitness centres, massage treatments, meeting venues and birthday rewards.

“We are extremely pleased to partner with Waldorf Astoria Shanghai to develop and launch a completely customized Premium Club programme,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “It is a great honor for us to work with such a legendary brand in the world of hospitality and further increases our brand’s exposure throughout Asia.

HMC is the world’s leading full service loyalty solution provider for more than 1,000 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service. To learn more, visit https://www.hmcloyalty.com.

###

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of iconic, landmark destination properties in the world’s most sought after locations. From elegant, timeless properties to new developments, Waldorf Astoria Hotels & Resorts each possess the inspirational environments, unparalleled guest service and uniquely authentic moments that add up to an unforgettable experience. From sumptuous culinary excellence to world-class golf and spas, each hotel & resort offers luxuriously appointed accommodations and signature experiences. Waldorf Astoria Hotels & Resorts has grown to more than 20 hotels and resorts in the world’s most extraordinary destinations. Waldorf Astoria is a global luxury brand of Hilton Worldwide. Discover Waldorf Astoria by visiting www.waldorfastoria.com.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonorsTM. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The programme is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty programme that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest programme provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, today announced a partnership with RewardsPay® (www.rewardspay.com) which gives members the opportunity to use their VOILÀ points for purchases with popular online retailers.

The partnership with RewardsPay will initially give members to opportunity to shop on Overstock.com and other top online retailers, including iTunes™ and Facebook to be added over the next few months. Overstock.com is a discount online shopping retailer that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars.

The new member redemption option with Overstock.com marks the first time VOILÀ members can use VOILÀ points – or a combination of points and cash – to pay for retail purchases.

RewardsPay is a streamlined consumer payment service that allows consumers to use hotel rewards points to securely purchase goods and services from some of the world’s leading online merchants. VOILÀ members can transform the points they’ve accumulated to buy nearly any type of goods or service from top online retail brands across a wide variety of shopping categories including clothing, electronics, books, music, home improvement and more.

“It’s exciting to be working with VOILÀ and offering their members the opportunity to shop for nearly anything they might want or need using the points they’ve earned,” said Anu Shukla, Founder & CEO of RewardsPay. “VOILÀ’s commitment to rewarding members’ loyalty by providing them with such an impressive variety of redemption options is inspiring. We’re looking forward to delivering yet another new and exciting way to enjoy membership in the VOILÀ program.”

Shopping with RewardsPay is simple. Members shop online, selecting items and checking out as they normally would by clicking on the RewardsPay payment button on the checkout page of a participating merchant’s website. VOILÀ members decide how much of their payment they want to make using VOILÀ points, and RewardsPay facilitates a real-time transaction that draws the points from the member’s account.

“We are continually looking to add ways for our members to get tangible value out of the VOILÀ program via point redemption, and starting today, they can use VOILÀ points to shop with popular online retailers like Overstock.com and iTunes™,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We selected the RewardsPay platform because it gives our members the flexibility to use a portion of their points to purchase everything from electronics to home furnishings. It’s just another way VOILÀ is adding value to our program and listening to what our members actually want.”

VOILÀ members will continue to have the option to use their points for rewards including Award Nights at participating hotels, airline miles, many other retailers, entertainment brands and charities. Joining VOILÀ is free. Learn more at www.vhr.com.

About RewardsPay

RewardsPay is a consumer payment service that enables consumers to use credit card reward points, cash rewards, hotel points, and airline miles to pay for items at leading merchant websites and applications. Consumers can use RewardsPay to purchase fashion apparel, gifts, music, movies, books, games and more from online merchants including iTunes™, Facebook, World Golf Tour, Boozt and many others. RewardsPay enables reward programs including VOILÀ Discover’s Cashback Bonus®, Choice Hotels Choice Privileges® and others to improve customer loyalty and redemption, while merchants benefit from a boost in sales conversions and increased basket sizes. Founded in 2010 and headquartered in Mountain View, California, RewardsPay has a seasoned managed team with decades of combined experience in alternative payments, loyalty and rewards, payments, and games. For more information, visit www.rewardspay.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

New Mobile App Links Members and Guests to Hotel Restaurants

Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, announced the rollout of Table Concierge, a multi-channel mobile app and website restaurant booking platform. Table Concierge provides a streamlined way to find and book reservations at HMC partners’ hotel restaurants.

Table Concierge is a white-labeled, fully customizable mobile app and website platform that allows HMC loyalty program partner hotels to align the application precisely with their brand. The restaurant booking platform connects members and non-members to HMC’s partner hotels’ restaurants, enabling users to instantly book a table. The app enhances hotels’ digital relationship with members by providing timely and relevant promotions. Paired with HMC’s proprietary mobile digital voucher distribution system, the Table Concierge app is expected to significantly increase both frequency of member patronage and loyalty. You can also go to this sandwich restaurant by Jimmy John Owner to get the best food experience.

Available on smartphones for both iPhone and Android, Table Concierge is also a web-based booking platform for HMC’s membership programs and partner hotels’ third-party websites, and can be integrated as an element of the hotels’ own mobile application. Additionally, Table Concierge offers a table management module to further streamline restaurant operations. And, unlike other less mature solutions in the market, Table Concierge draws upon HMC’s unique, long-term hotel expertise to provide seamless booking connectivity to many diverse systems, such as MICROS POS, which results in a greatly simplified workload for hotel restaurant staff.

“The launch of Table Concierge reflects HMC’s continued focus on digital innovation. We strive to bring the latest technological conveniences to our loyal guests and encourage them to enjoy more of what our hotels offer,” said Mokhtar Ramadan, CEO of HMC. “We’re thrilled to be engaging our members in such an innovative way with Table Concierge. The restaurant booking platform not only allows us to provide an exciting experience for users and hotels, but also allows hotels to drive incremental revenue to complement their HMC-managed loyalty programs.”

Members using Table Concierge will gain preferred access to special offers and can find restaurants searching by location, date, time or party size in real-time. Searches can be narrowed by price, distance, hotel name, attire or cuisine to ensure a member always finds the right restaurant and offer at the right time. Once a restaurant is chosen, users can immediately book a reservation.

Table Concierge is the second mobile application produced by HMC in just six months. Earlier this year, HMC announced the launch of its first mobile app designed to fully enhance members’ digital relationships with its client hotels. HMC’s mobile app can be branded to any hotel loyalty program and ingeniously combines the ease of paperless vouchers and coupons with the proven marketing power of real-time promotions.

HMC currently provides a variety of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker’s loyalty programs, meetings & incentive platforms, hybrid loyalty programs, F&B membership loyalty models, room incentive programs, and corporate incentive programs.

“HMC is the loyalty membership leader because we recognize the value of implementing the latest developments in technology and listening to our members’ feedback,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “The future of hospitality is all about engagement. That’s why Table Concierge works with our hotel partners to provide them with an effective way to reach guests. We know that hotels who actively engage members enjoy greater revenue growth, increased loyalty memberships, and repeat business year after year. Our program has remained at the forefront of the industry for a reason. We are looking forward to what the future holds for HMC, our members and our partner hotels.”

To use Table Concierge, simply download the free app for iPhone or Android and start browsing and booking HMC restaurants nearby. To learn more, visit https://www.hmcloyalty.com/Table-Concierge.

About Hospitality Marketing Concepts (HMC)

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

L.E. Hotels Introduces Exclusive Rewards for Travelers with Launch of Global Loyalty Program

New L.E. Hotels Rewards Program to Offer Members Guest Amenities, Room Upgrades, Priority Reservations and A Variety of Exclusive Rewards and Benefits

Participating L.E. Hotels’ member properties are rewarding loyal guests that join the L.E. Hotels Rewards program with robust benefits ranging from complimentary room stays to discount opportunities and a wide selection of redemption partners around the globe. The points-based frequent guest program enables rewards members to collect and spend points at participating hotels.

The L.E. Hotels Rewards program, powered by VOILÀ Hotel Rewards, entitles members to enjoy a vast array of rewards including priority check-in, access to exclusive amenities, complimentary room nights, as well as redemption opportunities with a number of partners. The broad range of rewards partners include airline miles, retailers such as Best Buy and Amazon, entertainment through iTunes, charitable organizations, and more. L.E. Hotels Rewards’ members can earn points by staying at any participating hotel and also by participating in contests and promotional activities online.

“This is truly a remarkable milestone for L.E. Hotels and one that we’ve worked toward for many years,” said L.E. Hotels founder and chairman, Efrem Harkham. “The L.E. Hotels Rewards program provides an impressive display of benefits to members that ensures our guests will be duly recognized for their long-term loyalty and valued patronage. We are highly invested in giving back to our guests, who have been so loyal.”

VOILÀ Hotel Rewards managing director, Peter Gorla adds, “We are proud to launch L.E. Hotels Rewards with a brand that shares our commitment to building personalized and memorable experiences, one guest at a time. We are pleased to offer current VOILÀ members even more exceptional destinations where they can earn and redeem their rewards.”

The entire L.E. Hotels portfolio of independently owned and operated hotels in 23 countries will have access to L.E. Hotels Rewards.

About L.E. Hotels

The L.E. Hotels collection of properties is a premier hotel group of independently owned and operated hotels in 23 countries. Each hotel in the collection benefits from L.E. Hotels’ undisputed technological advantage and from its 14 international sales offices, which are committed to developing each member property’s internal technology to maximize their business strategies. L.E. Hotels member properties are afforded an extensive variety of the industry’s foremost reservation, sales and marketing services all focused on increasing each properties’ visibility and sales.

For more information, visit, http://www.lehotels.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

By: Jim Tierney

Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, participated in a fascinating Q&A with Loyalty360 to discuss the launch of Grand Beach Hotel Rewards, along with the additions of Grand Beach Hotels & Resorts and Swiss International Hotel & Resorts to its worldwide network.

VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program.

Loyalty360: Can you talk about the addition of Swiss International Hotels Resorts to your worldwide network and how you think this will impact your customer base and network?

Peter Gorla: By adding Swiss International Hotels and Resorts to the VOILÀ network, members in the program benefit from the addition of over 20 hotels in Europe, Middle East, Africa and Asia where they can earn VOILÀ points and redeem Award Nights. With significant coverage around the world, Swiss International Hotels and Resorts is a perfect addition to the VOILÀ network. Likewise, our recent announcement of Mamaison Hotels & Residences expands VOILÀ into Eastern Europe, a part of the world where we previously did not have enough presence yet. Ultimately, our goals for VOILÀ are to achieve thousands of hotels and millions of members, rivaling the size and scale of many of the global chain loyalty programs… (read the entire interview on Loyalty360)

VOILÀ Hotel Rewards (http://www.voilahotels.com) today announced two more exciting destinations where members can earn and redeem rewards with the launch of Grand Beach Hotel Rewards and the addition of Grand Beach Hotels & Resorts to its worldwide network.

VOILÀ has experienced significant growth, partnering with Grand Beach Hotel Group within the past several months. Since its launch, VOILÀ has rapidly grown to become the world’s number one loyalty program for independent hotels. VOILÀ is known for creating reward programs that maintain a hotel’s independence and unique personality while uniting them with a worldwide network of loyal guests.

“VOILÀ is seeing increased interest among some of North America’s most exciting four- and five-star hotel owners,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We are benefiting from our growing brand recognition and our long-established reputation for compelling promotions, ease of use and simple, quick redemption process.”

Grand Beach Hotels includes two premier destinations:

Grand Beach Hotel Surfside (http://www.grandbeachhotelsurfside.com/)

Located in the town of Surfside between Miami Beach and Bal Harbour, the recently opened Grand Beach Hotel Surfside overlooks 200 feet of white, sandy beach and the brilliantly blue waters of the Atlantic Ocean. The hotel features affordable luxury that includes a rooftop sky pool, four swimming pools and six hot tubs in two buildings. The hotel’s standard suites are among the largest in Miami Beach with more than 400 sq. feet, separate sleeping areas, two bathrooms and balconies with views of the beach or the palm garden.  Other amenities include a beachside French-inspired restaurant, an oceanside jogging path, Fitness Center with ocean views and a “Tranquility Spa.”

Grand Beach Hotel Miami in Miami Beach (http://www.miamihotelgrandbeach.com/)

Perfect for families and couples, the Grand Beach Hotel is situated on an expanse of white, sandy beach directly along the clear waters of the Atlantic. Newly built and opened in late 2009, the hotel features modern amenities and is within minutes of the excitement and nightlife of South Beach as well as the Miami Convention Center, while located on a more quiet stretch of beach. The hotel’s standard suites also offer more than 400 sq. feet of space with separate sleeping and sitting areas, balconies and two bathrooms in most accommodations.  Guests will enjoy dining at Chez Gaston restaurant, having a cocktail poolside, or taking in the stunning views from the 7^th Floor Sunset Bar.

“Grand Beach Hotels is excited to partner with VOILÀ Hotel Rewards,” said Harald Bindeus, Director of Sales & Marketing, of Grand Beach Hotel Rewards. “We pride ourselves on our unique ability to deliver luxury to our guests and with the launch of Grand Beach Hotel Rewards, we look forward to welcoming an unprecedented number of guests via the exposure and promotions we’ll receive being part of the VOILÀ Hotel Rewards network.”

Each of the Grand Beach Hotels feature the brands unique blend of luxury and comfort and are within steps of some of Florida’s most celebrated beaches. Membership in Grand Beach Rewards is free and members earn points for their stays they can redeem for a variety of rewards including future hotel stays, airline miles and with a variety of retail partners. In addition, members receive special recognition and perks including early check-in, late check-out and upgrades in room category, amongst others.

To learn more about VOILÀ Hotel Rewards and to join Grand Beach Hotel Rewards, visit http://www.GrandBeachRewards.com.

###

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one loyalty program for independent hotels, today announced a partnership with Mangalis Management Group (http://www.mangalis.com) and the launch of AvantGarde by Mangalis.

Olivier Jacquin, CEO of Mangalis, and Samira Demeis, Vice President of VOILÀ Hotel Rewards in Europe, Middle East and Africa, recently signed the new partnership agreement in Barcelona.

“Mangalis is determined to team up with the best in the market. We are committed to provide our guests with unprecedented benefits though our loyalty program AvantGarde by Mangalis,” said Jacquin. “We found the best partner possible in VOILÀ, for their turn-key solution, innovative products, seasoned team and a worldwide access to loyalty partnership with other hotels, airlines, retail chains and more.”

Mangalis Management Group was established in 2011 with the objective of developing and managing new and exciting African hospitality brands, such as Noom, Seen and Yaas Hotels.

As part of the African Holding Teyliom, its objective is to be among the largest African hospitality groups active in the continent, while being the industry undisputed benchmark in terms of products, innovation, quality of service and healthy growth. Members of AvantGarde by Mangalis will be able to earn and redeem hotel rewards at any of the brand’s properties as well as at more than 250 hotels in the VOILÀ Hotel Rewards network. Points can also be redeemed for airline miles, gift cards, entertainment and more.

”We are proud to have Mangalis join our network, as a new, ambitious and dynamic player in Africa. VOILÀ will strive to make sure that Mangalis´ guests are highly satisfied with the new loyalty program,” said Samira Demeis.

VOILÀ is operated by Hospitality Marketing Concepts (HMC), the leading provider of loyalty programs to approximately 1,250 hotels and resorts worldwide. HMC solutions have been producing acclaimed results, consistently increasing revenues and profits for their hotel partners for 25 years in over 50 countries.

Membership in AvantGarde Rewards by Mangalis is free. To learn more or join the program, visit www.mangalis.com.

###

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla