By: Jim Tierney
Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, participated in a fascinating Q&A with Loyalty360 to discuss the launch of Grand Beach Hotel Rewards, along with the additions of Grand Beach Hotels & Resorts and Swiss International Hotel & Resorts to its worldwide network.
VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program.
Loyalty360: Can you talk about the addition of Swiss International Hotels Resorts to your worldwide network and how you think this will impact your customer base and network?
Peter Gorla: By adding Swiss International Hotels and Resorts to the VOILÀ network, members in the program benefit from the addition of over 20 hotels in Europe, Middle East, Africa and Asia where they can earn VOILÀ points and redeem Award Nights. With significant coverage around the world, Swiss International Hotels and Resorts is a perfect addition to the VOILÀ network. Likewise, our recent announcement of Mamaison Hotels & Residences expands VOILÀ into Eastern Europe, a part of the world where we previously did not have enough presence yet. Ultimately, our goals for VOILÀ are to achieve thousands of hotels and millions of members, rivaling the size and scale of many of the global chain loyalty programs… (read the entire interview on Loyalty360)