VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, today announced an innovative loyalty program with the newly renovated The L.A. Hotel Downtown (http://www.thelahotel.com) that offers free membership as well as worldwide points and travel perks.

With L.A. Hotel Loyalty Rewards, members will earn 10 VOILÀ points for every dollar they spend during qualifying stays at The L.A. Hotel Downtown and other participating VOILÀ network hotels worldwide. Points can be redeemed for complimentary hotel Award Nights, airline miles, online merchandise or even charitable donations. Additionally, members receive exclusive travel perks that may include priority check-ins, room-class upgrades, or personalized welcome amenities.

“We are excited to announce the L.A. Hotel Loyalty Rewards. We want to show our appreciation for our most loyal guests by rewarding them with travel benefits they will actually use,” said Virginia Clark, General Manager at The L.A. Hotel Downtown. “We listened and paid careful attention to what our guests wanted when we designed our new loyalty program with VOILÀ. Whenever travelers book a stay at The L.A. Hotel Downtown, they’ll earn points and have exciting ways to spend them.”

The L.A. Hotel Downtown is a newly renovated upscale, high-rise hotel located in the heart of Los Angeles near the city’s financial, entertainment, and theater districts. The hotel’s 469 generously sized and stylishly furnished rooms feature impressive floor-to-ceiling windows with panoramic city views, large flat-screen televisions, complimentary WiFi that is being maintained by Business Energy UK firm, and marble and stone baths. On-site amenities include a bar, restaurant, heated outdoor pool, business center, over 25,000 sq. ft. of meeting space, and a state-of-the-art 24/7 fitness center. Guests of the hotel can enjoy professional sports or premier concerts at the nearby Staples Center and the Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park are all within walking distance.

“Our goal in developing a white-labeled guest loyalty program with The L.A. Hotel Downtown was to provide guests with exposure to some of Los Angeles’ most popular attractions while earning rewards at a variety of independent hotels worldwide,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We consider it vital to empower our partner hoteliers to know their members personally and deliver a unique customer engagement experience that exceeds their guests’ needs.”

VOILÀ, the world’s number one loyalty program for independent hotels, lets members enjoy rewards and earning opportunities at independent hotels and resorts around the globe. Instead of limiting earnings to one brand, members can travel to countless locations, stay at any participating VOILÀ hotel worldwide, and still earn points. VOILÀ points can be redeemed with a wide range of partners and for free hotel stays. Additional perks include room-class upgrades, tailored pre-arrival room preferences, priority check-in, and privileged access to hotel amenities, including the The L.A. Hotel Downtown’s fitness facility.

The L.A. Hotel Loyalty Rewards program will launch September 1st, 2016. For complete details about the VOILÀ Hotel Rewards program, please visit http://www.voilahotels.com.

About The L.A. Hotel Downtown

The L.A. Hotel Downtown is a newly renovated, modern, contemporary oasis in the heart of the downtown LA financial, entertainment and theater district. Relax in our soaring, light-filled lobby sampling a local craft beer or fine wine in BAR9. Enjoy some of the finest cuisine in LA at Ziran, which has hosted private dinners for the American Chef’s Federation and the James Beard Foundation. We are located in the heart of downtown Los Angeles, less than 1 mile from LA Live, Staples Center, home of the Lakers, Clippers, Kings and Sparks, the Microsoft Theater (home of the Grammys) and the LA Convention Center. We are within walking distance to The Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park. We are just blocks from some of LA’s hottest restaurants, shopping and nightlife. Please see http://www.thelahotel.com for more information.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 30 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including Al Areen Palace And Spa, Americas Golden Tower, Atlantica Hotel Halifax, Capitol Plaza Hotel, Casa Lucila, Chesapeake Beach Resort And Spa, Dakotah Lodge, Deville, Grand Beach Hotel, HB Hotels, Husa Hoteles, Icon Hotel, Inn At Fox Hollow, KC Hotels, L.E. Hotels Rewards, Lexington Rewards, LivINN Hotels, Luzeiros Hotels, Makarem Group, Matsubara Hoteis, Oro Verde, Othon, Park Perks, Parkway Plaza Hotel, Ritz Lagoa Da Anta, St Giles Hotel, St. Regis, Stand Out, Swiss International, Time Hotels, Trust Club, and Villa Morra.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including American Advantage – Gift Card, Flying Blue – AIR FRANCE and KLM, Frontier’s EarlyReturns®, Hawaiian Miles, Regal Wings, Saga Club, Southwest Airlines Rapid Rewards, TrueBlue, TudoAzul, Virgin America, Virgin Atlantic flyingclub; charitable causes such as Breast Cancer Research Foundation, Kiva, Kula, The Children’s Alcohol Rehabilitation and Education, Inc. (C.A.R.E.); Digital Music & Games such as iTunes; and retail partners such as Amazon Europe, Amazon.com Gift Card (email delivery), BEST BUY, Boots, Cabelas, Canadian Tire, Debenhams, Emaar Gift Card, Facebook Gift Card, FuelCircle, MagsforPoints, Majid Al Futtaim Mall Gift Card, Mango, Multiplus Fidelidade, Options Gift Card, Overstock™ Gift Card, Shoppers Drug Mart, Ski Dubai, Smiles, Starbucks Card, Visa® Gift Card, iFly Dubai.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• voilahotels.com/partner/global-footprint/ (participating hotels)
• voilahotels.com/partner/ (hotel and redemption partners)
• vhr.com/ (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

Announcing first-ever of its kind for the program, VOILÀ Hotel Rewards (http://www.voilahotels.com) today launched Las Américas Golden Rewards (http://www.lasamericasgoldenrewards.com/) a reward program created for bookers and meeting planners in Panama. The new program offers worldwide rewards to meeting organizers, administrative assistants and secretaries for bookings made at the new Las Américas Golden Tower (http://lasamericasgoldentower.com/).

Las Américas Golden Tower Hotel is the first five-star, independent hotel in Panama to offer an incentive program that rewards bookers and meeting planners with more than simply gifts or amenities on-property, but with a variety of benefits, including Award Nights and partner redemptions, through the entire VOILÀ worldwide network.

Las Américas Golden Tower Hotel is a striking 30-story tower that features cutting edge architectural and interior design by internationally acclaimed architect Carlos Ott. Located in Marbella, Panama City, Panama, the hotel is conveniently near the financial and commercial center of the city with easy access to Tocumen International Airport and the city’s most prestigious shopping malls.

“Our partnership with VOILÀ gives us the opportunity to reward our bookers and meeting planners with a world of recognition, benefits and amenities,” said Monica Gonzalez, Director of Sales of Las Américas Golden Tower Hotel. “Our bookers will also have the opportunity to come and experience the design, five-star services and high quality standards that make this new hotel a jewel in the Financial Center of the city, making it a business hub in Latin America.”

Bookers and meeting planners who join Las Américas Golden Rewards for free will earn 500 VOILÀ points per room reservation and 1,000 points per day for catering events and group business. In addition, those who visit the Las Américas Golden Tower Hotel will earn 5 points per every US$1 spent.

Points earned are redeemable for complimentary hotel nights at hundreds of participating VOILÀ hotels worldwide, airline miles, or premier shopping via Amazon.com, iTunes, Visa® Gift Card (redeemable globally) and many others.

Las Américas Golden Tower Hotel’s 285 upscale rooms and suites were designed for guests with the highest expectations and include luxurious finishing touches including premier amenities, stunning views and soundproof walls and glass. Activities include a heated indoor pool, spa with hammam, flotarium with mineral water, fitness center, executive lounge, beauty salon, and business center.

There are seven rooms for meetings, banquets or conventions, and a grand ballroom with capacity for more than 450 people. Dining options include Erre de Ramón Freixa, a restaurant on the 29^th floor with the city’s only two-star Michelin ranked chef, an international cuisine buffet on the 5th floor, and the gastronomic zone MON Cocinas del Mundo on the ground floor, with a variety of cuisines as well as wines, delicacies and flower sales.

“We are proud to debut the first VOILÀ program exclusively for rooms, meeting and event bookers. In developing a custom-tailored program for Las Américas Golden Tower Hotel, we wanted to give bookers compelling reasons to choose the hotel for upcoming events whether it’s a wedding, family reunion or business conference,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We are excited to expand the VOILÀ booking and meeting planners reward platform by launching similar programs soon with several additional unique independent hotels globally.”

The Las Américas Golden Rewards program for bookers and meeting planners launched May 1, 2016. The Las Américas Golden Tower Hotel will launch June 1, 2016.

For bookings, more information on VOILÀ Hotel Rewards and to join The Las Américas Golden Rewards for free, please visit http://www.lasamericasgoldenrewards.com/.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including >.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including >.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• voilahotels.com/partner/global-footprint/ (participating hotels)
• voilahotels.com/partner/ (hotel and redemption partners)
• vhr.com/ (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

By: Jim Tierney, Loyalty360

Mobile is a massive opportunity for loyalty programs everywhere.

Loyalty360 caught up with Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, and discussed this theme along with several other customer engagement trends. VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program.

Mobile seems to be taking off now at a faster rate than the past few years combined. How is VOILÀ coping with this mobile customer engagement explosion?

For VOILÀ and other loyalty programs, mobile is a huge opportunity in terms of nurturing more direct connections with members and driving engagement. Through the VOILÀ mobile app, which will debut in the first-quarter of this year, we’ll provide members with an easy way to access their account specifics and also ensure that they are aware of the many rich promotions and new partnerships available within the network. I think it’s safe to say that most people receive too much email. Which means, of course that some loyalty program statements, including promotions and partnership announcements sent via email are not noticed by all members. Mobile cuts through the noise of email and deepens, in a very meaningful way, the one-to-one relationships we are building with our members and provides new marketing channels, like mobile push notifications to better drive engagement.

How do you view customer loyalty and hotel customer loyalty programs, and how they have been enhanced?

From the profit margin perspective, hotel loyalty programs continue to be essential tools to reduce commissions paid by hoteliers to OTAs. Loyalty programs are able to accomplish this goal by shifting repeat guests to substantially lower-cost direct channels. For instance, a typical loyalty program will cost the hotel approximately 5% of the value of a booking, while, on the other hand OTA’s earn 20-25% commission for each booking. Channel shifting via loyalty programs will become even more important as price parity is phased out and services like Airbnb continue to gain more market share. This is especially true for independent hotels and small regional hotel groups, who do not garner the marketing power and top of mind awareness that both the large OTAs and global chains enjoy.

Another enhancement the industry has seen recently with several global chain loyalty programs, including VOILÀ Hotel Rewards, is to leverage the program to drive more group sales. By awarding meeting planners with points for each booking generated, “Booker’s Programs” can be a powerful method to substantially increase high-margin meetings business.

What CX/customer engagement trends to you see or think will be most popular in 2016 and why?

Simplification will be a huge driver this year and for the foreseeable future. As mentioned earlier, people will not invest their already limited time to make sense of overly complex systems and unclear loyalty propositions. Mobile helps somewhat by giving loyalty members a more direct path to the programs and features that are most important to them. However, easy access is not enough and must come in tandem with a concerted effort to understand what members want and need most and – conversely – which features or program propositions are only creating noise and confusion. In many cases, less really is more. And, without a doubt, critical member use cases, such as booking paths, partner redemption and promotion opt-ins must be carefully tested and enhanced as part of the ongoing program development. For example, within the VOILÀ mobile app, members may opt into a promotion via a single tap, while previously they would need to traverse through a funnel that began with email, sometimes required a login and then finally allowed for opt-in into the promotion.

How does VOILÀ leverage customer insights to provide an overall better customer experience?

When we compare VOILÀ members vs. non-members across critical KPI’s, such as increase in direct bookings, repeat bookings, length of stay, and cross-group stays (stays at multiple hotels within a group), we see that each of these metrics are more favorable for members. We believe that a portion of these benefits is due to the core loyalty value proposition such as rewarding members for their stays with a tangible benefit. However, we also know that members receive a superior customer experience. Together, our hotelier partners and the VOILÀ team are 100% focused on ensuring that each member is satisfied with the program and their stay experience at the hotel.

To measure our members’ satisfaction, we solicit a significant amount of feedback, especially post-stay when the experience is freshest in the members mind. For example, VOILÀ members receive post-stay emails that summarize their stay, the number of points earned, and a request to provide feedback via a brief survey. One of the key quantifiable questions asked in the survey is a variation on the Net Promoter Score, e.g.: “In the future, how influential do you believe the VOILÀ loyalty program will be on your likelihood to stay at [Hotel X]?” Members that provide low scores to this question, and others in the survey, are immediately contacted to ensure that their satisfaction is secured. Feedback from member surveys, emails and calls is routinely incorporated into VOILÀ’s product roadmap, promotional plans, hotel partnership pipeline and CRM strategies – making VOILÀ a true customer-centric enterprise.

Reprinted with permission. Original article: http://loyalty360.org/resources/article/customer-loyalty-voila-hotel-rewards

HMC, the world’s leading provider of outsourced hotel and dining lifestyle frequency programs for premium hotel organizations, is proud to announce the expansion of the CLUBHOTEL® network to Singapore. CLUBHOTEL is a leading global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.

CLUBHOTEL (http://www.clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. To date, CLUBHOTEL generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.

For established hotels, CLUBHOTEL ensures that market presence is strengthened and not lost amongst the ever growing competition. Additionally, for new properties, CLUBHOTEL helps raise awareness on a local, region and global scale. In Singapore, as it has for over 20 years around the world, CLUBHOTEL will successfully unite a growing network of hotels via a targeted database, increasing F&B revenue, and generating impressive banquet and wedding sales leads.

The CLUBHOTEL model is highly valued by partner hotels as it requires no financial expenditure. It consists of a well-balanced, turnkey program of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales program unmatched in the industry. Created by hoteliers for hoteliers, CLUBHOTEL utilizes a strategic multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.

“Asia Pacific has proven pivotal in growing our global footprint this year, so the decision to expand CLUBHTOEL into Singapore seemed like a natural progression as we ramp up expansion opportunities for 2016,” said Octavio Gamarra, Vice President and Managing Director of Hospitality Marketing Concepts in Asia-Pacific. “We are elated to announce CLUBHOTEL to hoteliers in Singapore to increase their exposure both worldwide and in their local competitive markets.”

Members who travel to the charming “City in a Garden” or “YourSingapore” will enjoy a variety of privileges from the mobile-based program, including discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more.

Learn more about the upcoming launch of CLUBHOTEL Singapore and how to join at http://www.clubhotel.com.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programs for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programs designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com.

NEWPORT BEACH, CALIFORNIA – October 12, 2015 – Hospitality Marketing Concepts (HMC), the world’s leading provider of lifestyle frequency programs for hotels, is proud to announce the launch of the My Mazaya network throughout the Middle East. If you’re looking for an agency that offers seo for optometrists , you can check it out here!

My Mazaya (http://mymazayame.com) is a mobile-enabled hotel and dining frequency program that provides members with shared benefits and recognition worldwide. Instead of relying on coupon services and discount books that often result in transient—and very costly—one-time business, My Mazaya develops frequency while building a qualified, targeted local consumer base that improves revenue for My Mazaya partner hotels and restaurants.

The program successfully unites a growing network of nearly 60 hotels in the Middle East, including locations in the UAE, Saudi Arabia, Egypt, Qatar and other countries in the region. Participating hotels range from elegant City Center business hotels to luxurious resorts in exotic destinations.

Specifically designed to grow in-market revenue from the ever-growing local SME and leisure markets, My Mazaya raises awareness for new hotels, reinforces the presence in the market for existing hotels by delivering a targeted database, and—most importantly—increasing F&B revenue, as well as banquet and wedding sales leads.

“HMC has operated in the Middle East for more than 20 years and we are delighted to launch My Mazaya, yet another innovative example of meeting the shared needs of both diners, travelers and hotels in the Middle East,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “The My Mazaya program showcases the unique accommodations and restaurants of participating hotels, while simultaneously improving our partner hoteliers’ knowledge of guest preferences, through HMC’s advance CRM platform, so they can better respond and adapt to their expectations.”

My Mazaya also features an innovative mobile app that allows members to redeem digital e-certificates, eliminating the need for paper-based voucher booklets or plastic membership cards. Based on HMC’s proprietary patent-pending mobile technology suite, the mobile app platform—for both iOS and Android—delivers timely push-notifications about relevant hotel promotions based on a member’s most current location, preferences, and purchasing behavior. Members can renew their membership, book hotels rooms and reserve tables in participating hotel restaurants. In addition, the app streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

My Mazaya membership privileges encompass a range of on-site benefits including discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more. Best of all, members receive recognition and enjoy their benefits immediately, without the hassle of black out dates, waiting for their points to accumulate, or arranging reward redemptions.

Linked to HMC’s CLUBHOTEL network, members of My Mazaya receive a variety of benefits at participating hotels when traveling beyond the Middle East. Simply by presenting their CLUBHOTEL membership credentials, they’ll enjoy exceptional dining and room benefits at more than 720 luxury hotels in 52 countries and in more than 447 cities. Similarly, hotels participating in My Mazaya will have the ability to market to CLUBHOTEL’s targeted database of high-end travelers comprising hundreds of thousands of members globally.

“There are enormous opportunities to enhance hotelier success in the Middle East and we are thrilled to be expanding our network in this region,” continued Ramadan. “We are extremely proud of the My Mazaya program and look forward to watching it enhance frequent travelers’ experiences and generate incremental revenue for our partner hotels.”

# # #

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes: Hilton Hotels, Carlson Hotels, Mövenpick Hotels, Fairmont Hotels, Shangri-La Hotels, Tivoli Hotels, Marco Polo Hotels, Hotéis Deville, InterContinental Hotels, Real Hotels, Hotéis Othon, St Giles Hotels, and Luxe Hotels, in addition to many independent hotels. HMC is a global company with offices in more than 50 countries including Spain, Poland, Turkey, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Thailand, Colombia, Brazil, Canada, United Kingdom and United States.

For Additional Information:

Samira Demeis
Vice President
Hospitality Marketing Concepts
UAE Mobile: + 971 50 55 11 673
samira@clubhotel.com

Hospitality Marketing Concepts (https://www.hmcloyalty.com), the world’s leading provider of paid membership loyalty programs, today announced further expansion into the Asian luxury traveler market via a partnership with Marco Polo hotels in Hong Kong (http://www.marcopolohotels.com).

Expanding on the success of the Marco Polo Ortigas, Manila’s Dining Privileges program launched one year ago, Hospitality Marketing Concepts (HMC) has collaborated closely with Marco Polo Hotels to create an engaging loyalty program to meet the needs in its three hotels in Hong Kong and exceed the expectations of Marco Polo’s prestigious client base. Members of the newly debuted Marco Polo Elite program will receive exclusive privileges at Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel, with plans to expand to other hotels in the group.

Marco Polo Elite will feature an industry-first mobile app that lets members redeem digital e-certificates and completely eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers timely push-notifications about relevant hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel and table bookings. It also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“Marco Polo hotels in Hong Kong have a long-standing reputation of offering guests the ability to explore luxury experiences in sophisticated, locally inspired surroundings,” said Mr. James Ong, General Manager of Marco Polo Hotels – Hong Kong. “The new Marco Polo Elite will enrich our most loyal guests’ experiences by providing members with a greater array of exclusive benefits and privileges. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

“We recognize the need for Marco Polo hotels in Hong Kong to provide their guests with the recognition and privileges they deserve,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world. Together with Marco Polo hotels in Hong Kong, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. We will continue to customize our private-labeled paid membership programs so they perfectly compliment and cater to the needs of today’s smart luxury travelers.”

From booking a stay with exclusive rates to indulging in premier dining options, Marco Polo Elite members can expect impressive benefits and increased recognition. Marco Polo Elite privileges encompass a myriad of sophisticated on-site benefits in addition to a mobile app designed to provide members with a digital membership accessible from their mobile phone or tablet.

About Marco Polo Hotels – Hong Kong

Situated in the heart of Tsim Sha Tsui in Kowloon, the three Marco Polo hotels in Hong Kong, namely Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel, form part of Harbour City – Hong Kong’s largest shopping complex of more than 450 shops featuring the world’s leading luxury brands. The three hotels comprise 1,461 well-appointed and spacious guestrooms and suites, all equipped with complimentary handy smartphone and Wi-Fi with deluxe amenities. Every Marco Polo hotel befits the new-age traveler, whether on business or leisure, with its elegant design, impeccable service and modern comforts. Marco Polo Hotels is a wholly-owned subsidiary of The Wharf (Holdings) Ltd, a Hong Kong-listed company with core business interests in property and investments in communications and container-terminal operations.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities.

VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes: Hilton Hotels, Carlson Hotels, Mövenpick Hotels, Fairmont Hotels, Shangri-La Hotels, Tivoli Hotels, Marco Polo Hotels, Hotéis Deville, InterContinental Hotels, Real Hotels, Hotéis Othon, St Giles Hotels, and Luxe Hotels, in addition to many independent hotels. HMC is a global company with offices in more than 50 countries including Spain, Poland, Turkey, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Thailand, Colombia, Brazil, Canada, United Kingdom and United States.

L.E. Hotels Rewards, a member of the VOILÀ Hotel Rewards global network, today announced the exciting new addition of Sunborn London (http://www.lehotels.com/sunbornlondon) to the L.E. Hotels Rewards loyalty program. Participating members of both L.E. Hotels Rewards and VOILÀ will enjoy the rare opportunity (that you can check it out here) to earn and redeem points for stays aboard a luxurious yacht hotel permanently moored in London.

The L.E. Hotels Rewards program, powered by VOILÀ Hotel Rewards, provides members with a vast array of rewards. L.E. Hotels Rewards members enjoy special privileges including priority check-in, access to exclusive amenities, complimentary room nights, as well as redemption opportunities with a number of partners including airlines, premier retailers and charitable contributions. Members can enjoy their redemption opportunities at participating L.E. Hotels including the most recent addition: Sunborn London.

Sunborn London is a sleek yacht that delivers a unique hotel experience that combines the intimacy of an ocean-going yacht with the appointments of a four-star hotel. The impressive 108-metre floating hotel has over five floors, 136 guest rooms including junior and executive suites with bespoke furnishings, an elegant restaurant, lounge and day spa. Rooms open onto private balconies that afford panoramic views across the Thames towards the spires of Canary Wharf and dome of the London O2 Arena, while the top deck affords an impressive 360-degree view of the city.

“Our members’ loyalty and absolute satisfaction is very important to us,” said L.E. Hotels chairman and CEO, Efrem Harkham. “The recent addition of Sunborn London to our constantly growing network demonstrates our commitment to rewarding our members with enhanced benefits and increased exposure to a variety of premier boutique hotels worldwide.”

“We’re excited to see the dramatic growth the VOILÀ Hotel Rewards network is experiencing globally,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Through our partnership with L.E. Hotels Rewards, and their impressive portfolio of properties, our members have an even greater chance to enjoy fresh approaches to travel like those offered by the Sunborn London.”

Located within close proximity to the legendary ExCel Exhibition Centre, guests of the Sunborn can easily access a variety of international events and conferences. The Sunborn London is moored across the Thames from the O2 Arena, one of the world’s most legendary live music venues that also features a bowling alley, cinema, club and restaurants. Popular attractions like The London Eye, Buckingham Palace, Tower of London and Royal Museums Greenwich are also all within a short distance.

Joining L.E. Hotels Rewards is free. For more information, visit http://lehotelsrewards.com.

About L.E. Hotels

L.E. Hotels is a global hospitality representation company comprised of a premier collection of independently owned and operated properties in 18 countries. These properties feature a signature distinction and one-of-a-kind individuality rarely found among hotel chains. Each hotel has its own distinctive personality, often located near historical sites while having compelling design and authentic architectural elements. Led by visionary veteran hotelier, Efrem Harkham, L.E. Hotels provides its member properties an undisputed global sales advantage through its 14 international sales offices. L.E. Hotels is committed to maximizing business opportunities for individual members. Properties benefit from an extensive variety of valuable reservations and marketing services, all of which increase each hotel’s viability, visibility and sales. L.E. Hotels, www.lehotels.com, is a brand of Harkham Hospitality, Inc.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Atlantica Hotel Halifax, Casa Lucila, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, LivINN Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Oro Verde, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality – The Red Frog Beach Resort and The Indura Golf & Beach Resort, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, Visa Incentive Cards, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• voilahotels.com/partner/global-footprint/ (participating hotels)
• voilahotels.com/partner/ (hotel and redemption partners)
• vhr.com/ (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, continues its impressive expansion throughout the Americas with the recent addition of LivINN Hotels (http://www.livinn.com) to its global reward network.

“This is an exciting time for VOILÀ as we prepare to unveil even more hotels that will be joining our network before the close of 2015,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We are proud to announce our partnership with LivINN Hotels and hope our members will enjoy this latest opportunity to earn points and redeem hotel rewards in a greater number of North American cities—whether they are traveling far away or staying close to home.”

LivINN Hotels are located in the midwestern portion of the United States with hotels in Minneapolis and St. Paul, Minnesota, and Cincinnati, Ohio. The brand is known for offering a home-away-from-home atmosphere with premier amenities and affordable rates that makes it ideal for short or extended stays. LivINN Hotels are entirely smoke-free and all rooms feature pillow top mattresses with triple sheeting, microwaves and refrigerators, complimentary Wi-Fi, and a host of other amenities that create a comfortable environment whether guests are working, recharging or playing.

The addition of LivINN Hotels to the VOILÀ worldwide network further increases the program’s most recent expansion throughout the Americas with hotel brands in Canada, the United States and Central America recently included. To date, the VOILÀ Hotel Rewards program is offered in more than 20 countries and that number is expected to grow substantially within the coming months.

“We’ve seen a generous amount of growth this year in our network and much of it is from the northern and southern parts of the Americas,” continued Gorla. “As VOILÀ continues to expand to major travel hubs around the globe, it makes us proud to solidify our standing, once again, as the world’s number one independent hotel loyalty program.”

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent some of the world’s most exciting and unique boutique hotels and independent hotel chains. Membership in the VOILÀ program is free and members receive point earnings, recognition benefits and redemption opportunities at a wide variety of participating network hotels and partners including charities, shopping, and entertainment.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Atlantica Hotel Halifax, Casa Lucila, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Oro Verde, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Trust Hospitality – The Red Frog Beach Resort and The Indura Golf & Beach Resort, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, Visa Incentive Cards, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• voilahotels.com/partner/global-footprint/ (participating hotels)
• voilahotels.com/partner/ (hotel and redemption partners)
• vhr.com/ (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

Media Contacts:

LivINN Hotels
Chris Dix, CHA
Vice President – Marketing
513-618-2676
www.livinn.com

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Members Can Earn & Redeem VOILÀ Points at Several New Hotels

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, announced its expansion across the Americas with the recent launch of a number of new hotels within the region.

VOILÀ Hotel Rewards has seen remarkable growth in 2015, with plans to expand its network even further throughout the year. Joining the network are recent additions within Canada, the United States and Central America including:

Atlantica Hotel Halifax, Canada
The Atlantica Hotel Halifax is a four-star hotel located in the heart of Halifax, Nova Scotia in Canada. An ideal combination of modern, urban décor and and traditional East Coast hospitality, the 230-room hotel boasts spacious guestrooms with space to work or unwind. The hotel offers and exceptional guest experience within easy access to nearby universities, museums, Victorian gardens, shopping boutiques and a casino in conjunction with CasinoSlotsMoney.com.

Chesapeake Beach Resort and Spa, United States
Further south into the United States, is the Chesapeake Beach Resort and Spa in Chesapeake Beach, Maryland. Offering year-round fun with a small town feel for the entire family, the resort is located on the Chesapeake Bay in Southern Maryland a short distance to Washington, D.C., Baltimore and Annapolis. Spend time enjoying bayside activities like fishing, water sports, gaming rooms with pull-tab slots, the Chesapeake Beach Railway Museum located on the grounds, or being pampered at the luxurious on-site spa. Each of the 72 well-appointed rooms comes with a balcony, fireplace and whirlpool tub.

Trust Hospitality Hotels, Central America
VOILÀ members seeking warmer climates will enjoy staying at the two Trust Hospitality hotels in Central America.

The Red Frog Beach Resort is an island sanctuary in the enchanting Caribbean archipelago of Bocas del Toro in Panama. From the resort’s protected beach, guests can enjoy water taxis to nearby regions, or snorkel, surf or fish. The resort’s private luxury villas feature stylish interiors with private plunge pools, kitchens, and panoramic views of the surrounding rainforest.

The Indura Golf & Beach Resort is tucked between crystal Caribbean waters and jungles teeming with exotic birds, monkeys and mangrove trees on a 26-mile stretch of Tela Bay in Honduras. The resort offers a variety of eco-adventures including whitewater rafting, zip lining, hiking, kayaking or snorkeling. It is also home to a world-class spa and a championship 18-hole Gary Player designed golf course. The resort’s 60 junior suites are scattered across the properties’ 15 serene villas.

“Due to the variety of cultures and climates it offers, the countries comprising The Americas have always been a premier destination for travelers. We are happy to announce the addition of these new hotels in Canada, the U.S. and Central America as part of continued global growth of VOILÀ Hotel Rewards,” said Peter Gorla, managing director of VOILÀ Hotel Rewards.

VOILÀ’s expansion throughout the Americas is in addition to the more than 20 countries in which the reward program is currently offered. This recent expansion adds the total number of VOILÀ hotels in the Americas where members can earn and redeem rewards.

The program’s co-branded, fully customized guest loyalty programs support travelers who frequent some of the world’s most exciting and unique boutique hotels and independent hotel chains. Membership in the VOILÀ program is free and members receive point earnings, recognition benefits and redemption opportunities at a wide variety of participating network hotels and partners including charities, shopping, and entertainment.

“We’ve been providing reward programs for some of the world’s most respected independent boutique hotels for nearly a decade,” said Gorla. “We look forward to the continued growth of the VOILÀ worldwide network with many more hotel members to be announced soon. Improving our members experiences and opportunities to explore new destinations and earn rewards with our program remains our number one priority.”

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About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Members Can Redeem VOILÀ Points for TudoAzul Points

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, today announced a partnership with Brazilian airline Azul (www.voeazul.com.br/en/home) which gives members the opportunity to transform their points into airline miles toward complimentary flights.

Azul is the largest airline in Brazil, by cities served, and has been recognized as having one of Latin America’s best customer satisfaction levels and on-time performances. Their comprehensive route network connects to more than 100 cities in Brazil in addition to offering non-stop service to the United States. Azul is known for flying modern jets with extensive legroom, individual entertainment screens with free Live-TV, a dozen complimentary snacks and offering free bus service to key airports.

“We are proud and excited to partner with VOILÀ Hotel Rewards. We believe in the vision of the VOILÀ program and look forward to giving their members the opportunity to have the Azul Experience,” said Alex Malfitani, Azul Airlines. “Brazil is one of the most vibrant and welcoming countries in Latin America. We are excited to expand our global reach to an entirely new audience and cement our reputation as one of Brazil’s top airlines.”

Upon arrival, VOILÀ members can stay and earn points at fourteen different properties in Brazil that are members of the VOILÀ’s program’s expansive worldwide network. These include Aeroporto Othon Travel Hotel in Rio De Janeiro, Bahia Othon Palace Hotel, Belo Horizonte Othon Palace, HB Hotels Ninety in São Paulo, HB Hotels Sequóia in Barueri-São Paulo, Hotel Deville Business Curitiba, Hotel Deville Business Maringá, Hotel Deville Express Cascavel, Hotel Deville Express Guaíra, Hotel Deville Prime Cuiabá, Hotel Deville Prime Porto Alegre, Hotel Deville Prime Salvador, Matsubara Hotel and Convention Center São Paulo, and Matsubara Hotels Maceió.

Converting VOILÀ points into TudoAzul points is easy. Members can simply exchange the VOILÀ points they earn during hotel stays for TudoAzul points, redeemable for free flights anywhere the airline flies. The new partnership between VOILÀ and Azul means members will receive one TudoAzul point for every seven VOILÀ points they redeem.

To celebrate the partnership launch, VOILÀ is promoting a Tier Match campaign: Every TudoAzul member who joins VOILÀ will be upgraded to the corresponding TudoAzul tier level in the VOILÀ Hotel Rewards program. Additionally, Azul Airlines is providing a 1,000 TudoAzul point bonus to all VOILÀ members who join TudoAzul during 2015.

“VOILÀ continues its expansion into some of the most desirable destinations around the world – and in Brazil,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “The signing of the Azul Airlines partnership underlines our commitment to grow the number of reward options our members can enjoy. We believe that giving members a wide variety of opportunities for point redemption contributes to the program’s overall success and is part of what makes VOILÀ the world’s number one loyalty program for independent hotels.”

In addition to TudoAzul points, VOILÀ members can also redeem their VOILÀ points for several other types of rewards including Award Nights at participating hotels, online retail purchases, stored value credit cards, entertainment and charitable donations.

Joining VOILÀ is free. Learn more at www.vhr.com.

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About Azul

Azul, the largest airline in Brazil by number of cities served, offers more than 900 daily flights to 105 destinations. With a fleet of 153 aircraft and more than 10,000 crewmembers, the company currently has a 32% share of departures of the Brazilian aviation market. Among other awards, Azul was the most punctual airline in 2014, named best low cost carrier in South America for the fourth consecutive time by Skytrax and best low cost carrier in the world by CAPA in 2012. The airline also had best on-time performance in Brazil in 2014 and was recognized by FlightStats as having the best on-time performance in South America in 2012. For more information, visit www.flyazul.com.

Press Relations
Azul Brazilian Airlines
Phone: (55 11) 4831 1245
Mobile (55 11) 9 8196 1035

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards
• www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla