NEWPORT BEACH, CALIFORNIA – December 14, 2010 – Hospitality Marketing Concepts (HMC), the leading solution provider of turnkey hotel loyalty programs has announced plans to increase revenue for clients in 2011 through the introduction of new technologies and fresh approaches to marketing.

In 2010, HMC’s proprietary, state-of-the-art technology and comprehensive marketing initiatives helped many hotel clients recover their share of the market. Hotels with loyalty memberships reported significant growth in both rooms and F&B revenue in the first three quarters of 2010— growth that surpasses other market segments. Hotels in Asia Pacific enjoyed a 21% increase in rooms revenue and 10% increase in F&B; while similar results were reported in China and Southeast Asia – with one client seeing an increase of 38% in total revenue. Select hotels experienced upwards of 70% in growth year after year.

HMC client hotels currently have access to a robust CRM platform that allows hotels to stay in touch with members, analyze their usage, recognize stop spenders, activate non-users, and deploy tactical email offers as needed.

In 2011, HMC will improve upon its existing CRM, launching a new technology platform that will be even faster and easier to use. Leading 3rd party applications, integrated into HMC’s CRM, will continue to include Silverpop, top-ranked in email campaign management and ZenDesk, a leader in customer service automation.

As the strength of social networking increases worldwide, HMC is at the forefront. HMC’s marketing team, led by Angela Lee, director of client services and a graduate of Les Roches Hotel Management and Cornell University, creates and maintains Facebook and Twitter pages for every hotel membership program. HMC was also first in the industry to partner with Topguest, a new service that increases engagement by rewarding users with loyalty points and perks for virtual “check-ins” via major location-based service applications like Facebook Places, Twitter and Foursquare.

“HMC is the loyalty membership leader because we recognize the value of implementing the latest developments in technology and utilizing upcoming social trends and influences,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “Static offers and passive programs are no longer enough to secure consumer loyalty. The future is about engagement. That’s why HMC’s multi-tiered marketing team works with our hotel partners at all levels—from corporate to regional to local. Statistics show hotels that actively engage members are rewarded with higher revenue growth, increased memberships and greater loyalty year after year.”

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.hmcloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

LONDON – November 9, 2010 — The ONYX Hospitality Group (OHG) has signed an exclusive partnership agreement with VOILÀ Hotel Rewards (www.vhr.com) to unveil a guest loyalty program for hotels, resorts and residences within the Amari brand, the centerpiece of the ONYX portfolio. The new customer loyalty program, Chorus Rewards, will launch in November at the 2010 World Travel Market (WTM) in London.

VOILÀ is the world’s number one loyalty program that unites a network of nearly 250 four- and five-star independent hotels and luxury brands around the world. The recent partnership makes ONYX the only Thai-based, Thai-owned hotel group in the VOILÀ global network.

Commenting on the development, Peter Henley, CEO of ONYX said, “It is very exciting for us to launch our own customer loyalty initiative in conjunction with VOILÀ and offer customers the opportunity to benefit from their continued loyalty to the Amari brand.”

“We spent a lot of time evaluating the opportunities available to us and are excited to be embarking on this venture with VOILÀ, a company with a proven track record of expertise in this area,” continued Henley. “VOILÀ delivers an ever-increasing membership base from hotels worldwide. Plus, program members can reap additional benefits in the entertainment and travel sectors.”

Every Chorus Rewards member will earn 10 points for every eligible U.S. Dollar spent with Amari as well as enjoying priority check-in and a variety of exclusive offers upon enrollment. After additional stays, members can achieve elevated status in the program and receive complimentary room upgrades (subject to availability) and other desirable perks. Members also enjoy access to a wide range of redemption options including complimentary hotel nights, airline miles and entertainment rewards.

“We could not have wished for a better partner in the Thai market. The ONYX Management team and their portfolio of growing brands are second to none. Our partnership will support ONYX’s strategic development in launching a fully bespoke loyalty program for their frequent guests, helping them to drive increased repeat bookings across a wonderful network of hotels in Thailand and, very soon, India as well. Chorus Rewards members will also be able to earn and redeem points in any of the other 250+ hotels participating in the VOILÀ program worldwide, thereby making the Chorus Rewards program the benchmark for hotel loyalty programs in Thailand. Moreover, the addition of the Amari properties to the global VOILÀ network will allow the members of all other VOILÀ programs to increase their points earnings when travelling to Thailand for business or leisure,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards.

Upon making its announcement at the 2010 World Travel Market, special guest, Tony Hadley, lead singer of Spandau Ballet and recent visitor to Amari Vogue Krabi and Amari Watergate Bangkok will be presented with the very first Chorus Rewards membership.

Free membership in Chorus Rewards will be available at: www.chorusrewards.com.

ABOUT ONYX

With over 45 years industry experience, ONYX Hospitality Group is one of Asia-Pacific’s leading hotel management companies that combines the expertise of a truly global executive team with the hospitality excellence for which Asia is renowned. ONYX operates three diverse yet complementary hotel brands – Saffron, Amari and Ozo – each catering to the distinctive requirements of today’s business and leisure travellers. ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. For more information please visit www.onyx-hospitality.com.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation.

# # #

For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

FOR IMMEDIATE RELEASE

VOILÀ Hotel Rewards Members Can Now Exchange Their Points for Qmiles and Stand a Chance to Win Seven Free Nights in Any VOILÀ Hotel Around the World

NEWPORT BEACH – November 9, 2010 – VOILÀ Hotel Rewards, the world’s number one hotel loyalty program for independent hotels is pleased to announce their partnership with Qatar Airways Privilege Club frequent flyer programme.

“Our VOILÀ Hotel Rewards members will now also be able to exchange their VOILÀ points at a highly competitive ratio for award flights via Qatar Airways’ award winning loyalty program Privilege Club,” said Mr. Gabi Kool, Senior Vice President and Managing Director of VOILÀ Hotel Rewards, adding that, “this partnership continues to enhance the attractiveness of VOILÀ Hotel Rewards in the markets we operate in and supports the participating independent hotels and hotel groups in competing more effectively and profitably against the large global hotel chains.”

Mr. Gabi Kool continued that, “VOILÀ warmly welcomes Qatar Airways Privilege Club to the global portfolio of partners. To celebrate this partnership with Qatar Airways, we will also award one lucky winner with seven free nights in any VOILÀ hotel worldwide via the “OPEN THE WORLD” promotion.”

VOILÀ Hotel Rewards members exchanging their VOILÀ points to Qmiles before January 31, 2010 will be eligible for the lucky draw. And the winner of the seven free nights in any VOILÀ hotel worldwide will be announced in February 2011.

VOILÀ is continuing to add many new and exciting hotels around the world to its existing portfolio of nearly 250+ hotels in over 120 cities on the five continents. New hotels in Brazil, United States (New York) and Thailand will be added to the existing portfolio very soon.

VOILÀ hotels are located at many destinations Qatar Airways flies to:

Seoul, Republic of Korea

• The Plaza

Moscow, Russia

• Katerina City
• Katerina Park

Bali, Indonesia

• Swiss-Bel Hotel Bay View
• Kayumanis Gangsa Villa
• Kayumanis Jimbaran Private Estate and Spa
• Kayumanis Nusa Dua Private Villa and Spa
• Kayumanis Ubud Private Villa and Spa
• Patmase Villas Jimbaran

Jakarta, Indonesia

• Swiss-Bel Hotel ManggaBesar
• Swiss-Bel Hotel Ciputra Jakarta

Doha, Qatar

• Swiss-Bel Hotel Doha

Dubai, United Arab Emiratess

• Gold Swiss-Bel Hotel Dubai
• CORAL Residence Tower
• CORAL Oriental Dubai

CORAL Deira

• CORAL Boutique Hotel Apartments
• CORAL Beach Resort
• CORAL Al Khoory Hotel Apartments

Kuwait City, Kuwait

• Swiss-Bel Hotel Plaza Kuwait Hotel

Buenos Aires, Argentina

• HUSA Gran Hotel Buenos Aires

Barcelona, Spain

• Rey Juan Carlos I
• Palace GL
• Avenida Palace
• Aparthotel Bonanova
• Arenas
• Barcelona
• Bonanova Park
• Illa
• Internacional
• Meson Castilla
• Oriente
• Pedralbes
• Tres Torres

Madrid, Spain

• PRINCESA
• Paseo del Arte
• Chamartin
• Moncloa
• Serrano Royal
• Suites Mirador

Brussels, Belgiumm (Qatar Airways to launch on 31 January 2011)

• President Park

NOTES TO EDITORS

ABOUT QATAR AIRWAYS PRIVILEGE CLUB

Qatar Airways’ Privilege Club is one of the most generous loyalty programmes in the world and its members enjoy a range of exclusive privileges and benefits from the moment they book their flight until they reach the final destination. Since its launch in 2000 Qatar Airways Privilege Club frequent flyer programme has developed in a few years to one of the largest airline loyalty schemes in the Middle East and has received various accolades. The Qatar Airways Privilege Club website gives members great benefits and the possibility to easily manage their accounts. Through the Privilege Club website, www.qmiles.com members are able to log on to and check their account balance online, as well as request and redeem reward tickets for travel on Qatar Airways and partner airlines. Qatar Airways serves a wide range of more than 90 destinations and Privilege Club members have the opportunity to earn and redeem Qmiles on this global network spanning North and South America, Europe, Middle East, Africa, South Asia and Asia-Pacific. For further information and details on Qatar Airways Privilege Club, web users can log onto www.qmiles.com

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation.

# # #

For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

HMC Expands Global Hotel Membership Network

NEWPORT BEACH, CALIFORNIA – April 13, 2010 – HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, is launching the CLUBHOTEL® network in Vietnam.

CLUBHOTEL, the company’s proprietary network and brand-neutral platform of four and five-star hotels around the world, has reached a global milestone of 700 properties in its portfolio.  An idea originally conceived by HMC’s hotel clients to facilitate cross-promotion and create synergy across brands, CLUBHOTEL has a consumer membership of over 700,000 and generated over 350,000 roomnights for its participating hotels in 2009  This is in addition to the hundreds of thousands of roomnights that members book directly with the properties.

There is no cost for hotels to join the CLUBHOTEL network.  Participating hotels also have access to state-of-the-art CRM technology and marketing access to the network’s global database at no charge.

“CLUBHOTEL was conceived by hoteliers, for hoteliers,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts.  “What HMC has done over the years, is to ensure this product stays current with the hoteliers’ needs.  The landscape of the hotel industry has undergone dramatic changes over the past 20 years, especially in the technology arena – yet most hoteliers will tell you their marketing budget has barely changed, let alone keep up with the ever growing distribution costs.  The CLUBHOTEL network and the accompanying CRM technology help hoteliers reduce their reliance on third-party reservation channels.  The result is obvious – lower distribution costs, higher ADR and occupancy, increased profit.”

CLUBHOTEL Vietnam, like the rest of the global network, will attract qualified individuals with high disposable income, business executives and professionals who enjoy travel and the luxury lifestyle.  Member hotels will receive direct Rooms and F&B spending by these local members and at the same time benefit from Rooms bookings by CLUBHOTEL members from around the world.  More importantly, participating hotels can also proactively direct-market to any segment of the membership and leverage the CLUBHOTEL CRM technology to communicate with members at will without cost or the complications of maintaining a database.

At its debut earlier this month, the CLUBHOTEL network in Vietnam consisted of 11 hotels, including iconic and prominent properties such as Hotel Majestic and Rex Hotel in Ho Chi Minh City, the Maison d’Hanoi and Daewoo Hotel in Hanoi, and CenDeluxue Hotel in Tuy Hao.  Additional hotels are expected to join the network in the coming months.

CLUBHOTEL will also debut in other parts of Asia later in 2010.

HMC has a long operating history in Asia.  Its first 5 hotel partners in the region – Hilton Beijing, Hilton Shanghai, Edsa Shangri-La Manila, Shangri-La’s Far Eastern Plaza and The Excelsior Hong Kong are still current clients of the company and participants of the CLUBHOTEL network.  The Hilton Beijing has been working with HMC since 1993.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.hmcloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

NEWPORT BEACH, CALIFORNIA – February 16, 2010 – VOILÀ Hotel Rewards, the world’s first, hotel loyalty program created for independent hotel groups, announced today that members can now earn and redeem their points at yet another legendary five-star hotel – The Dragon in Hangzhou, China. The partnership marks VOILÀ’s first hotel offering in China and provides new reward opportunities for The Dragon’s most frequent guests.

In the 13th century, Hangzhou was described as “the City of Heaven, the most beautiful and magnificent in the world.” The Dragon, situated in the heart of Hangzhou’s central business district, has welcomed guests to the popular, picturesque region for over 20 years. Many of China’s most revered cultural landmarks including ancient temples, sculptured gardens and charming pagodas surround the hotel. With nearly 600 elegantly appointed rooms, renowned conference facilities and four spectacular dining options in addition to a wine cellar and tasting room, The Dragon has earned a well-deserved reputation for luxurious accommodations and refined, unparalleled service.

“We are thrilled to partner with VOILÀ and join its worldwide network of four- and five-star hotels and hotel chains,” said Alfred Wong, The Dragon’s director of sales and marketing. “The VOILÀ Hotel Rewards program is known throughout the hospitality industry for its quick time to market and impressive geographic reach. VOILÀ’s complimentary marketing campaign management will ensure our guests receive tailored communications with the right offer at the right time to give them additional reasons to return to our hotel. Most of all, with VOILÀ we anticipate lowering our distribution costs and increasing our ADR via the ability to reach the program’s existing member database, which will also help us grow occupancy.”

“As Hangzhou’s only platinum five-star hotel, The Dragon is a perfect compliment to our list of nearly 250 luxury hotels worldwide and demonstrates our commitment to partner with the best up-market hotels in China,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Hangzhou is a very important business and leisure destination in China and together with The Dragon Hotel we have secured an impressive hotel for our VOILÀ members worldwide.”

ABOUT The Dragon Hotel

Hangzhou Dragon Hotel is located at a business, financial, and cultural center. The Dragon is also the first intelligent hotel to offer a full range of accessible high technology to its guests. The entire area of the hotel totals over 110,000 square meters, and surrounds guests with a warm, luxurious, and comfortable environment. A unique courtyard design, styled after Hangzhou’s South Chang-Jiang River, provides a perfect place for guests to relax and indulge their creative sides. The Dragon is near the International Convention Center, the International company Management Office, the Municipal General Office, and is just a walk away from the prosperous downtown area. With such an exceptional geographic location within the city of Hangzhou, the Dragon is the best choice for both busy business professionals, and leisure travelers alike.

For more information, please visit www.dragon-hotel.com.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first points-based hotel loyalty program that unites a network of over 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. Unlike the mega-brand loyalty programs offered by Hilton and Starwood, the VOILÀ program does not have a fixed reward redemption table that is subject to periodic increases. Instead, for reward stays VOILÀ members may redeem their points for the equivalent of the daily room rate. The VOILÀ Hotel Rewards program is currently offered in 24 countries and reaches approximately 2 million partner hotel guests annually. VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotel groups such as Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International and Kayumanis Hotels, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

HMC SIGNS ICONIC HOTEL

NEWPORT BEACH, CALIFORNIA – December 2, 2009 – HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has signed an agreement with the iconic The Dragon Hotel in Hangzhou, China.

Ranked amongst the finest Chinese owned and operated hotels in the country, The Dragon has just re-opened after a 1 billion RMB first-phase renovation project. In partnering with HMC to launch the Dragon Club, a paid membership program, the hotel is looking to re-establish itself in the local market as “the” hotel of choice for discriminate dining.

The Dragon Club is a prestigious membership program launched to commemorate the grand re-opening of the hotel. Members enjoy member-only room rates, room upgrades, special offers, as well as two complimentary nights’ stay at the renovated property. The 12-month membership also provides the member with unlimited complimentary dining when accompanied by one or more paying guests, at any of the hotel’s three restaurants – D Café, Veranda Italian Restaurant, and Grand Dragon Chinese Restaurant.

“We are very pleased to have HMC as our partner in launching the Dragon Club,” said Alfred Wong, Director of Sales and Marketing of The Dragon in Hangzhou. “As part of our objective to become an upscale luxury five-star hotel in Hangzhou, we want to establish a strong customer base in the local market and spread the word that The Dragon is now offering a luxurious and totally new, unique and existing client experience. We also realize we need the technology to reach out and communicate with our customers in an effective manner. HMC offers us a turnkey solution that will achieve all our objectives. More importantly, the fact that HMC is a legal enterprise in our country and has been operating in China for over 16 years gives us the confidence that we have found the right partner who understands us.”

“It is always an honour when HMC is selected by a local Chinese company as vendor of choice,” said Valentina Tang, Vice President, Asia Pacific of Hospitality Marketing Concepts. “HMC’s advance technology solution, proprietary CRM application, and the CLUBHOTEL global network of over a million members all work in concert to bring the world to our partner hotels. For independent properties such as The Dragon, we provide not only a local market solution but open the door to a vast marketing network.”
CLUBHOTEL is HMC’s proprietary network, consisting of nearly 700 four and five-star hotels around the world. Hotels share marketing access of their members to drive incremental Rooms and F&B revenue.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programmes. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

NEWPORT BEACH, CALIFORNIA – 1 December 2009 – VOILÀ Hotel Rewards today announced it has entered a partnership agreement with Kayumanis Hotels, a group of private guest villas in Bali and China. The partnership marks the growth of VOILÀ’s presence globally within the Asian-Pacific hospitality segment.

VOILÀ is the first points-based hotel loyalty programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Hotels co-brand their programmes under the VOILÀ umbrella and members earn points and redeem rewards through its network of nearly 200 premier properties worldwide. Currently, VOILÀ supports hotels and guests on five continents by delivering world-class service wherever members travel.

“VOILÀ is a welcome addition to the services we offer our Kayumanis’ guests and we are thrilled they can now earn points and redeem Award Nights with us and other luxury hotels worldwide,” stated Sinarto Dharmawan the managing director of Kayumanis Hotels. “We realized only VOILÀ could tailor a reward programme specifically to our most loyal guests and provide them with local, in-language customer service centers to ensure they receive the recognition they deserve. We are proud to partner with VOILÀ and look forward to many years of mutual success.”

Kayumanis are some of the world’s most sought after private villa retreats. Located in enchanting areas of Bali and China, the villas are designed for sophisticated, discriminating travelers seeking the ultimate in accommodations, privacy and impeccable service. Each exquisite villa features its own private pool and every guest is assigned a personal butler upon arrival. In Bali, the chain includes: Kayumanis Ubud, Kayumanis Nusa Dua, Kayumanis Jimbaran, and the Gangsa; and there is another Kayumanis property in China. For most travelers, a stay with Kayumanis is an experience beyond imagination.

“Since our initial launch in 2008, VOILÀ has expanded rapidly, now offering the programme throughout North America, Europe, Latin America, Africa, the Middle East and Asia Pacific. This has been a tremendous achievement for the entire VOILÀ Hotel Rewards team and a great bonus for members,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Our members remain our number one priority and we are committed to bringing VOILÀ to their top leisure and business travel destinations.”

Guests of Kayumanis can enroll in the Kayumanis Privilege Programme for free and begin earning valuable points for their stays that can later be redeemed for complimentary nights or room upgrades. Members also enjoy a host of special “members-only” benefits like preferred room rates, welcome amenities, VIP access to hotel facilities and more through VOILÀ’s other private regional programmes including Husa Plus, Lucerna Rewards, Great Hotels Rewards, Hadaya, and the recently announced Swiss-Bel International Rewards.

“We’re delighted to offer our members the opportunity to explore and earn points at some of the world’s most alluring destinations in the Asia-Pacific region,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Our partnership with Kayumanis is just one of many exciting partnerships we plan to debut throughout the remainder of 2009 as we continue to give VOILÀ members the ability to earn points and enjoy rewards at some of the most luxurious hotels around the world.”

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first points-based hotel loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Kayumanis Hotels, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

ABOUT KAYUMANIS

Kayumanis is a collection of intimate villa retreats located in some of the best locations on the mystical island of Bali as well as a timeless setting in provincial China. Though every property is defined by its own distinct character, each is spiritually bound by the desire to provide the ultimate lifestyle experience. Kayumanis… where life is a private celebration.

VOILÀ PARTNERS WITH SWISS-BELHOTEL INTERNATIONAL; ANNOUNCES INCREASED EARNING OPPORTUNITIES IN ASIA-PACIFIC

NEWPORT BEACH, CALIFORNIA – August 13, 2009 – Travel in the Asia-Pacific and Middle East region became even more rewarding today with the announcement of a partnership between VOILÀ Hotel Rewards and Swiss-Belhotel International. As a result of the new partnership, members of VOILÀ will be able to earn bonus points and redeem them for rewards at any of the over 30 hotels managed worldwide by Swiss-Belhotel International, who currently manages a premier portfolio of world-renowned hotels in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen.

“We’re thrilled to build upon the successful past collaborations VOILÀ has had with leading independent hotel chains around the world,” said Gavin M Faull, Chairman and President of Swiss-Belhotel International. “Their advanced CRM systems, pay-as-you-go revenue share model and advanced data mining expertise made our decision simple and will allow us to compete more effectively and profitably. The launch of our own loyalty program within the VOILÀ network is a key element to our branding and product promotion strategy and we look forward to offering our loyal guests an improved travel experience through our new alliance with VOILÀ.”

According to Gabi Kool, VOILÀ’s senior vice president and managing director, the agreement between VOILÀ and Swiss-Belhotel International marks an important part of the strategic development for VOILÀ Hotel Rewards. “We have worked hard the past year on identifying the right partners for us in the Asia Pacific and Middle East regions and are thrilled to support Swiss-Belhotel International with the launch of their loyalty program within the VOILÀ network. We believe that VOILÀ’s expertise in running world class hotel loyalty programmes and Swiss-Belhotel International’s formidable brand and product in key Asian and Middle East cities will prove to be a winning combination for both Swiss-Belhotel International’s customers and VOILÀ’s global customer base.”

Enrollment in the hotel loyalty programme is free and allows Swiss-Belhotel International and other VOILÀ members to earn valuable points for their stays at a Swiss-Belhotel International property or any other VOILÀ network hotel, which can later be redeemed for complimentary award nights and other exciting reward options.  Members will also be eligible for a range of tailored benefits based their customer profiles such as exclusive member-only offers, priority check-in and welcome amenities.

Both VOILÀ and Swiss-Belhotel International will work together to provide guests with special recognition and worldwide point earnings at properties managed by Swiss-Belhotel International and at every hotel in the world-wide VOILÀ network.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first points-based frequent guest loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

ABOUT SWISS-BELHOTEL INTERNATIONAL

Swiss-Belhotel International is a rapidly expanding management company. Headquartered in Hong Kong (SAR), it manages hotels in Asia and the Middle East including CHINA: Changchun, Hefei (1 operating hotel, 1 hotel will open in 2010), Wuhan, Wudang (2010) • VIETNAM: Halong Bay, Hoi An, Danang (2009), Bien Hoa (2010)• PHILIPPINES: Pasig City, Metro Manila, Quezon City (2009), Cagayan de Oro (2010), Makati (2011)• MALAYSIA: Sepang (2009), Kuantan (2010), Kota Kinabalu (2010),  Kuala Lumpur (2011) • INDONESIA: Medan, Batam (2 hotels), Jakarta (1 operating hotel, 1 hotel will open in 2009), Bogor (2011), Bandung, Semarang,  Surabaya, Banjarmasin, Samarinda, Balikpapan (2010), Palangka Raya (2010), Tarakan, Bali (2 operating hotels, 1 hotel will open in 2011), Manado, Palu, Kendari (2009), Ambon (2009),  Manokwari, Jayapura• AUSTRALIA: Sydney • KUWAIT:  Kuwait • JORDAN: Dead Sea (2010)• OMAN: Sohar, Masirah Island •  QATAR: Doha • SAUDI ARABIA: Sharma (2010) • UNITED ARAB EMIRATES: Dubai (2009), Sharjah (2011) •  YEMEN: Sana’a (2010). For additional information, visit the company’s website at www.swiss-belhotel.com or contact Ms. Bonnie Wai at (852) 2836-5555 or via email at bonnie@swiss-belhotel.com.

VOILÀ HOTEL REWARDS ADDS LUCERNA HOTELES TO ITS GROWING GLOBAL LOYALTY NETWORK

NEWPORT BEACH, CALIFORNIA – 23 July 2009 – VOILÀ, the hotel reward industry innovator, marks its entry into Latin America with the launch of ‘Lucerna Rewards,’ a loyalty programme developed for frequent guests of Lucerna Hotels in Mexico and part of the global VOILÀ Hotel Rewards network.

VOILÀ is the first points-based frequent guest loyalty programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Instead of limiting earnings to one brand, VOILÀ members can travel to hundreds of locations, stay at any participating VOILÀ hotel, and still earn points. Since its initial launch in 2008, the VOILÀ programme has experienced strong growth, with nearly 200 hotels participating in the network today.

“Our guests have been asking for a reward programme that allows them to earn rewards at every hotel within our chain,” said Armando Jimenez, corporate director of sales and operations of Lucerna Hoteles. “By implementing the turnkey VOILÀ programme, we were able to go to market quickly with our loyalty programme and can now give our members the opportunity to earn and redeem their points for stays at Lucerna properties and other premier hotels and hotel groups around the world.”

Lucerna Hoteles has owned and operated locations throughout Mexico since 1966, providing sophisticated travellers a relaxing place to stay for business or leisure. Each Lucerna hotel is strategically located in key developing cities in Northwest Mexico. Currently, the Lucerna Hoteles chain operates the Lucerna Mexicali, Lucerna Tijuana, Lucerna Cd. Juárez, Lucerna Culiacán and will open the Lucerna Hermosillo soon.

“VOILÀ’s tremendous success within the last year is a testament to the affordable, high-quality product that has made their reward progamme a must for independent hotels and hotel chains hoping to provide earning opportunities for their guests,” continued Mr. Jimenez. “The co-branded and fully customizable VOILÀ programme promises exceptional value and we welcome their proven ability to deliver personalised services and enhanced recognition to guests.”

Enrollment in the VOILÀ programme is free and allows members to earn valuable points for their stays that can later be redeemed for complimentary award nights and other exciting reward options. Members are also eligible for a range of tailored benefits based upon their customer profiles such as exclusive member-only offers, priority check-in and welcome amenities.

VOILÀ’s pay-as-you-go revenue share model and advanced CRM systems have made it a sensation among independent hotel operators. A May 2009 study completed by the Institute of Innovation and Entrepreneurship (INTEHL) at École hôtelière de Lausanne, found 90% of hotel managers who participated in VOILÀ for more than six months stated it “helps generate increased revenue” and they “strongly believe in the programme.”

“We are excited to bring VOILÀ to Mexico, which is another milestone in VOILÀ’s continuing global expansion into the world’s most exciting destinations,” said, Gabi Kool, VOILÀ’s senior vice president and managing director. “VOILÀ offers our members a place to earn rewards in some of Mexico’s most vibrant districts, redefining luxury rewards in the hotel market in Latin America. With our programme available in over 125 cities and on over five continents, we are looking forward to what the remainder of 2009 holds in store for VOILÀ.”

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILÀ is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia. VOILÀ has a portfolio of nearly 200 hotels, including Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

NEWPORT BEACH – June 10, 2009 – HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, is proud to announce the addition of Red Carnation Hotels to its CLUBHOTEL network.

Red Carnation is a collection of 13 luxury boutique hotels located in some of the world’s top cities, including The Milestone Hotel in London, Hotel D’Angleterre in Geneva, The Twelve Apostles Hotel and Spa in Cape Town, and The Chesterfield in Palm Beach, Florida.  Four hotels in the Red Carnation portfolio were nominated to the prestigious Condé Nast Gold List 2009, a readers’ poll of the world’s best places to stay.

As part of the CLUBHOTEL network, Red Carnation Hotels will benefit from an immediate and new business source consisting of over a million members globally, with the potential to generate significant incremental revenue in both Rooms and F&B.  CLUBHOTEL members are local, European and international business owners, executives, professionals and travellers with genuine interest in booking rooms and patronizing establishments where they can receive the best value and quality.

“Red Carnation Hotels has an excellent reputation and many of our hotels have received both industry and consumer accolades,” said David Eck, Executive Vice President of Marketing for Red Carnation.  “But we can certainly use more exposure and marketing leverage, especially in the global marketplace.  In the current economic climate and with HMC’s ‘no cost’ business model, CLUBHOTEL should appeal to any hotelier interested in incremental revenue and effective marketing.  There is no easier or more cost-efficient way to reach a targeted audience already known to enjoy luxury lifestyle and travel.”

“It is truly a pleasure to welcome a reputable group like Red Carnation Hotels to the CLUBHOTEL family,” said Marwan Ramadan, Group Senior Vice President & President EMEA of Hospitality Marketing Concepts. “Unlike third party reservations services and travel portals, CLUBHOTEL provides hotels with self-directed, active marketing opportunities through our proprietary CRM platform at no cost.  Our hotel partners can create email campaigns and select marketing targets by various criteria, with full access to our database of over 1 million members.”

CLUBHOTEL is a worldwide network of four and five-star hotels, providing common benefits and recognition to an international membership base.  Members enjoy preferential room rates along with dining benefits at more than 600 branded and independent properties around the world.  Established in 1997, the synergy of CLUBHOTEL has, to date, generated staggering results, representing tens of thousands of incremental room nights for its participating hotels each year.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.hmcloyalty.com or by contacting Peter Gorla, Vice President of Marketing at 1 (949) 260-9538 or via email at gorlap@clubhotel.com.