The ‘Be Rewarded’ Loyalty Program is part of VOILÁ Hotel Rewards, the World’s Number One Loyalty Program That Unites a Network of More Than 250 Four- And Five-Star Independent Hotels in North & South America, Europe, Asia-Pacific, Australia, and the Middle East

NEW YORK, NY – St Giles New York– The Court and The Tuscany, centrally located in midtown Manhattan, off fashionable Park Avenue and just steps away from Grand Central Station, has unveiled Be Rewarded, a loyalty program created by VOILÀ Hotel Rewards, the world’s number one global hotel loyalty program.

In celebration of its new loyalty program, St Giles New York – The Court and St Giles New York – The Tuscany will offer 1,000 St Giles Be Rewarded points to new guests signing up through June 30, 2011. Points can be redeemed for future complimentary hotel stays at either hotel, stays at other hotels within the VOILÀ Hotel Rewards network, or benefits and offers from VOILÀ partners, such as airlines and charities. Be Rewarded members can also receive complimentary room upgrades, additional amenities, and priority reservations. Additional benefits include priority check-in, room-class upgrades, complimentary amenities and tailored pre-arrival in-room preferences. To participate in the new loyalty program or to learn more travelers can go online: http://www.stgilesberewarded.com.

VOILÀ Hotels Rewards is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. VOILÀ offers fully customized guest loyalty programs for a roster of hotels and resorts located throughout North & South America, Europe, Asia-Pacific, Australia and the Middle East. VOILÀ guest loyalty programs are featured at Hotéis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

“We are thrilled to be the inaugural U.S. hotel in the VOILÀ Hotel Rewards network,” said Abigail Tan, Director of Corporate Affairs and Strategic International Investments for St Giles Hotels. “The customization of the St Giles New York Hotels’ Be Rewarded program enables us to recognize our loyal guests with a host of complimentary stays, deals on hotel stays, and more. The Be Rewarded program is our way of showing appreciation to the loyal guests that have supported the St Giles New York Hotels, as well as inviting future guests to experience the hotels and enjoy Be Rewarded benefits.”

“VOILÀ offers our members the ultimate in choice and now they can also enjoy reward stays at one of New York’s most desirable locations,” said VOILÀ Hotel Rewards vice president and CMO, Peter Gorla. “We look forward to expanding the VOILÀ program to tap into the significant growth opportunities across North America. The United States, specifically, is a very important market for VOILÀ’s strategic growth and we will be announcing additional partnerships within the next 60 days.”

St Giles New York – The Court features 199 guestrooms and suites, with some of the largest guestrooms in New York City measuring 475 – 875 square feet of space. The 121-room St Giles New York – The Tuscany offers residential-style suites, some with terraces and patios that look out onto landmark sites, along with oversized living areas, spacious baths and walk-in closets. The hotels have enjoyed a long-standing history in the heart of historic Murray Hill, recently named to New York Magazine’s ‘the best place to live in New York’ list. The hotels were originally built in 1927 as apartments and later converted to hotels in the 1950’s. The properties’ unique structure enables them to offer some of the city’s largest hotel rooms and suites with standard guestrooms averaging nearly 500 square feet of space.

The Court and The Tuscany are centrally situated within walking distance of New York City landmarks that include the Empire State and Chrysler buildings, Grand Central Station, the Morgan Pierpont Library, and a multitude of restaurants, shops and theatres.

Both properties offer in-room dining and cocktail service that includes New York’s hottest bar/lounge, LexBar located at The Court New York. The Tuscany is home to Audrey’s Café & Lounge named for the iconic actress/humanitarian Audrey Hepburn, serving grab and go Continental breakfast and specialty cocktails in the evenings. An extensive fitness center situated in the second floor atrium is located at The Tuscany and features the latest in exercise technology, locker and shower facilities and is complimentary to all guests.

* * * *

ABOUT ST GILES

Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels. St Giles Hotels is a well-known group of centrally located mid-market hotels in London. CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
CMO
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

Mövenpick Hotels & Resorts will launch its Circle M loyalty [operated by Hospitality Marketing Concepts] programme which provides members exclusive F&B and room discounts at participating hotels regionally, during Arabian Travel Market 2011.

The rapidly expanding chain has four more properties coming up in Dubai – Mövenpick Hotel & Residence Jumeirah Lake Towers; Mövenpick Residence at the Square; The Royal Amwaj Resort & Spa; and Oceana Hotel & Spa.

Its growing UAE portfolio will also include properties in Al Ain and Abu Dhabi.

Other regional developments include two hotels in Saudi Arabia, Mövenpick Beach Resort Al Khobar – set to open in June – and Mövenpick Hotel Riyadh, and one project in Oman, the Mövenpick Resort & Spa Salalah.

Asia has been identified a clear growth area globally with the Mövenpick Heritage Hotel Sentosa in Singapore and Mövenpick Resort & Spa Cebu among the recent openings, and it has signed 12 projects within Thailand, China, Malaysia and India.

For more information, visit movenpick.com

Report by Dominic Ellis and originally published on:
http://middle-east.businesstraveller.com/middle-east/news/mA-venpick-launching-circle-m-loyalty-programme

NEWPORT BEACH, CA – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, today announced the expansion of its presence in South America with the launch of the Deville Star Club loyalty program.

“We are extremely pleased with the current demand for VOILÀ Hotel Rewards in Brazil and are thrilled to offer members the opportunity to earn points and enjoy rewards with the Deville Hotel Chain,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Brazil is a vital part of our global network and we are proud to be adding even more exciting hotel destinations for our members.”

Since opening their first location in 1974, the Deville Hotel Chain has grown to become one of Brazil’s largest hotel groups, offering a range of four- and five-star hotels in major cities. Currently, the Deville Hotel Chain includes the São Paulo Airport Marriott Hotel, Deville Porto Alegre Aeroporto, Deville Curitiba, Deville Maringá, Deville Cuiabá, Deville Express Florianópolis, Deville Express Cascavel, Deville Express Guaíra, and Deville Salvador.

“VOILÀ Hotel Rewards further enhances and complements the high level of service we provide guests,” said Jayme Canet Neto, director-president of Deville Hotels. “Today’s guest expects to be rewarded for his or her loyalty and we are pleased to join the VOILÀ Hotel Rewards network and be a vital part of their expansion within the region.”

VOILÀ Hotel Rewards has built a reputation as an award-winning loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands around the globe.

ABOUT DEVILLE HOTEL CHAIN

Founded in 1974, the Deville Hotels has 10 properties, 1,551 accommodations and about a thousand employees. With all the facilities, meeting rooms and fine restaurants, each Deville hotel is prepared to host the most demanding travelers in business or leisure.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

# # #

For Additional Information:
VOILÀ Hotel Rewards:
Mr. Peter Gorla
CMO
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

RIO DE JANEIRO, BRAZIL – VOILÀ Hotel Rewards today announced a loyalty program launch with Othon Hotels (Hotéis Othon), one of Brazil’s leading hotel brands. As the world’s number one loyalty program for independent hotels, the partnership marks VOILÀ’s debut into the Brazilian market and the addition of an estimated 1,600 rooms to its global rewards network.

“We chose to partner with VOILÀ Hotel Rewards because of the program’s impressive growth and reputation as a worldwide brand builder,” said Fernando Chabert, CEO of Othon Hotels. “We are proud that for over 65 years we have built what is now one of Brazil’s premier hotel chains. Our alliance with VOILÀ will allow us to re-launch our existing Othon Special Guest program and introduce Othon to an entirely new audience, setting the standard for hotel loyalty programs in Brazil while taking the exceptional service we provide guests to an elevated level.”

Since 1943, Othon Hotels has been synonymous with traditional and authentically local lodging in some of Brazil’s most picturesque destinations. One of Brazil’s leading hotel chains, Othon Hotels includes nearly 30 properties and five brands throughout Brazil, Portugal and the U.S. including: Othon Palace, Othon Classic, Othon Travel, Othon Suites, and Othon Pousadas.

“We are proud to have met the high standards of one of Brazil’s most prestigious brands and look forward to adding Othon to our increasingly strong global portfolio,” said VOILÀ Hotel Rewards senior vice president and managing director, Gabi Kool. “VOILÀ offers our members the ultimate in choice and now they can also enjoy reward stays at some of Brazil’s most desirable locations. We look forward to expanding the VOILÀ program to tap into the significant growth opportunities occurring across South America. Brazil is a very important market for our strategic growth and we will be announcing additional partnerships within the next 60 days. ”

Members of the new, VOILÀ co-branded Othon Special Guest program will enjoy access to hundreds of properties where they receive exclusive perks. Members can redeem their points for free hotel stays while receiving benefits such as room-class upgrades, enjoying complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.

ABOUT HOTÉIS OTHON

If you are planning to spend your time in a first category hotel, either for leisure or business, enjoying superb location and facilities, you must think about Othon Hotels. We offer a diverse portfolio of over 2,000 rooms across 22 properties and five different categories, in Brazil and Portugal.

Othon Hotels has seven stunning properties in the city of Rio de Janeiro, most of them giving spectacular views over the sea of Copacabana beach and the Sugar Loaf mountain. Alongside these properties, Othon has a variety of hotels in other locations, such as Buzios, Macaé and Paraty, as well as larger properties in Brazil´s major cities, including Belo Horizonte, Salvador and Fortaleza.

Our hotels are popular among business travelers who want to be near the cities center, but also wish to be near to great choices of entertainment during their leisure time. Also for this category of client, we offer the program Othon Business, specially designed to attend its demands, with a whole variety of services included.

Future plans of the brand include the development of more resorts in the Brazilian Northeast coast, and also the present focus in the refurbishment and modernization of all existing properties.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President of MarketingDirect: +1 (949) 260-9538
Email: peter@vhr.com
Website: www.voilahotels.com

Hotéis Othon
Patricia Greijal  and Márcio Martins
Direct: +55 21-2544-6203 / +55 21-7860-5786/ 21.9623-9630
Email: patricia.greijal@trevocomunicativa.com.br
Email: marcio.martins@trevocomunicativa.com.br
Website: www.othonhotels.com

NEW YORK, NY – VOILÀ Hotel Rewards has announced the program’s very first offerings in North America with the recent addition of two St Giles New York hotels.

The Court and The Tuscany, owned by St Giles Hotels, are nestled off Park Avenue in the historic neighborhood of Murray Hill in mid-town Manhattan. The two boutique hotels offer spacious luxury accommodations, chic design, and incredible ambiance within walking distance of landmark attractions like Grand Central Station and the Chrysler Building.

Guests of either St Giles New York will appreciate spacious accommodations measuring 475 – 875 square feet of space, some of the largest in New York City, upscale amenities, including high-speed wireless Internet access, flat screen televisions and well-equipped fitness centers.

“We have seen tremendous reward program interest from guests and are excited to join the VOILÀ Hotel Rewards network,” said David Lopez, General Manager, St Giles New York. “VOILÀ’s incredible reach in cosmopolitan cities worldwide, coupled with the amenities and impeccable service St Giles New York offers, will be a refreshing addition for visitors traveling for business or leisure to New York City. We are extremely proud to be the launch partner in the United States. VOILÀ Hotel Rewards is the only program worldwide that allows us to create our own fully branded loyalty program, while being part of the global network. Our members will be able to earn and redeem points not just in our New York properties, but also in any other participating VOILÀ hotel worldwide, from Rio de Janeiro to Bangkok, Madrid, Sydney and many other exciting business and leisure destinations. Furthermore, because of the program’s three tier structure, Phoenix – the program’s entry level, Orion – 10 room nights per year and Centaurus – 20 room nights per year, our members will receive additional benefits such as room upgrades, early check in and many other benefits anywhere around the world in VOILÀ hotels.”

VOILÀ Hotel Rewards is the world’s number one loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands. In addition to the most recent U.S. additions, VOILÀ offers travelers choices throughout Europe, Asia-Pacific, Australia, the Middle East and Mexico.

The partnership with St Giles New York kicks off VOILÀ’s plans to expand its global footprint within North America.

“We are thrilled to debut our newest offerings in the United States and are busy finalizing plans to develop many additional hotels in key markets in North America,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “The alliance with St Giles New York reflects the incredible success VOILÀ has experienced since we began in 2008, and we are confident our program will be a big hit among U.S. business travelers and hotels as well. They will enjoy the very fast way of earning free nights, the fact that any room is available for redemption, the ability to combine points and cash for redemption and much more. We could not have wished for a better launch partner; The Tuscany and The Court Hotels by St Giles are great properties right in the centre of Manhattan and we see it as a fitting launch of the program and our brand in the North American market.”

ABOUT ST GILES NEW YORK

Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels.  St Giles Hotels is a well known group of centrally located mid-market hotels in London.  CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement.  It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development.  The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hoteles, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Katerina Hotels, Nevsky Grand, Seoul Plaza, the Dragon Hangzhou and selected hotels of Great Hotels Organisation. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

# # #

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

 

NEWPORT BEACH, CALIFORNIA – December 14, 2010 – Hospitality Marketing Concepts (HMC), the leading solution provider of turnkey hotel loyalty programs has announced plans to increase revenue for clients in 2011 through the introduction of new technologies and fresh approaches to marketing.

In 2010, HMC’s proprietary, state-of-the-art technology and comprehensive marketing initiatives helped many hotel clients recover their share of the market. Hotels with loyalty memberships reported significant growth in both rooms and F&B revenue in the first three quarters of 2010— growth that surpasses other market segments. Hotels in Asia Pacific enjoyed a 21% increase in rooms revenue and 10% increase in F&B; while similar results were reported in China and Southeast Asia – with one client seeing an increase of 38% in total revenue. Select hotels experienced upwards of 70% in growth year after year.

HMC client hotels currently have access to a robust CRM platform that allows hotels to stay in touch with members, analyze their usage, recognize stop spenders, activate non-users, and deploy tactical email offers as needed.

In 2011, HMC will improve upon its existing CRM, launching a new technology platform that will be even faster and easier to use. Leading 3rd party applications, integrated into HMC’s CRM, will continue to include Silverpop, top-ranked in email campaign management and ZenDesk, a leader in customer service automation.

As the strength of social networking increases worldwide, HMC is at the forefront. HMC’s marketing team, led by Angela Lee, director of client services and a graduate of Les Roches Hotel Management and Cornell University, creates and maintains Facebook and Twitter pages for every hotel membership program. HMC was also first in the industry to partner with Topguest, a new service that increases engagement by rewarding users with loyalty points and perks for virtual “check-ins” via major location-based service applications like Facebook Places, Twitter and Foursquare.

“HMC is the loyalty membership leader because we recognize the value of implementing the latest developments in technology and utilizing upcoming social trends and influences,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “Static offers and passive programs are no longer enough to secure consumer loyalty. The future is about engagement. That’s why HMC’s multi-tiered marketing team works with our hotel partners at all levels—from corporate to regional to local. Statistics show hotels that actively engage members are rewarded with higher revenue growth, increased memberships and greater loyalty year after year.”

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.hmcloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

LONDON – November 9, 2010 — The ONYX Hospitality Group (OHG) has signed an exclusive partnership agreement with VOILÀ Hotel Rewards (www.vhr.com) to unveil a guest loyalty program for hotels, resorts and residences within the Amari brand, the centerpiece of the ONYX portfolio. The new customer loyalty program, Chorus Rewards, will launch in November at the 2010 World Travel Market (WTM) in London.

VOILÀ is the world’s number one loyalty program that unites a network of nearly 250 four- and five-star independent hotels and luxury brands around the world. The recent partnership makes ONYX the only Thai-based, Thai-owned hotel group in the VOILÀ global network.

Commenting on the development, Peter Henley, CEO of ONYX said, “It is very exciting for us to launch our own customer loyalty initiative in conjunction with VOILÀ and offer customers the opportunity to benefit from their continued loyalty to the Amari brand.”

“We spent a lot of time evaluating the opportunities available to us and are excited to be embarking on this venture with VOILÀ, a company with a proven track record of expertise in this area,” continued Henley. “VOILÀ delivers an ever-increasing membership base from hotels worldwide. Plus, program members can reap additional benefits in the entertainment and travel sectors.”

Every Chorus Rewards member will earn 10 points for every eligible U.S. Dollar spent with Amari as well as enjoying priority check-in and a variety of exclusive offers upon enrollment. After additional stays, members can achieve elevated status in the program and receive complimentary room upgrades (subject to availability) and other desirable perks. Members also enjoy access to a wide range of redemption options including complimentary hotel nights, airline miles and entertainment rewards.

“We could not have wished for a better partner in the Thai market. The ONYX Management team and their portfolio of growing brands are second to none. Our partnership will support ONYX’s strategic development in launching a fully bespoke loyalty program for their frequent guests, helping them to drive increased repeat bookings across a wonderful network of hotels in Thailand and, very soon, India as well. Chorus Rewards members will also be able to earn and redeem points in any of the other 250+ hotels participating in the VOILÀ program worldwide, thereby making the Chorus Rewards program the benchmark for hotel loyalty programs in Thailand. Moreover, the addition of the Amari properties to the global VOILÀ network will allow the members of all other VOILÀ programs to increase their points earnings when travelling to Thailand for business or leisure,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards.

Upon making its announcement at the 2010 World Travel Market, special guest, Tony Hadley, lead singer of Spandau Ballet and recent visitor to Amari Vogue Krabi and Amari Watergate Bangkok will be presented with the very first Chorus Rewards membership.

Free membership in Chorus Rewards will be available at: www.chorusrewards.com.

ABOUT ONYX

With over 45 years industry experience, ONYX Hospitality Group is one of Asia-Pacific’s leading hotel management companies that combines the expertise of a truly global executive team with the hospitality excellence for which Asia is renowned. ONYX operates three diverse yet complementary hotel brands – Saffron, Amari and Ozo – each catering to the distinctive requirements of today’s business and leisure travellers. ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. For more information please visit www.onyx-hospitality.com.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation.

# # #

For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

FOR IMMEDIATE RELEASE

VOILÀ Hotel Rewards Members Can Now Exchange Their Points for Qmiles and Stand a Chance to Win Seven Free Nights in Any VOILÀ Hotel Around the World

NEWPORT BEACH – November 9, 2010 – VOILÀ Hotel Rewards, the world’s number one hotel loyalty program for independent hotels is pleased to announce their partnership with Qatar Airways Privilege Club frequent flyer programme.

“Our VOILÀ Hotel Rewards members will now also be able to exchange their VOILÀ points at a highly competitive ratio for award flights via Qatar Airways’ award winning loyalty program Privilege Club,” said Mr. Gabi Kool, Senior Vice President and Managing Director of VOILÀ Hotel Rewards, adding that, “this partnership continues to enhance the attractiveness of VOILÀ Hotel Rewards in the markets we operate in and supports the participating independent hotels and hotel groups in competing more effectively and profitably against the large global hotel chains.”

Mr. Gabi Kool continued that, “VOILÀ warmly welcomes Qatar Airways Privilege Club to the global portfolio of partners. To celebrate this partnership with Qatar Airways, we will also award one lucky winner with seven free nights in any VOILÀ hotel worldwide via the “OPEN THE WORLD” promotion.”

VOILÀ Hotel Rewards members exchanging their VOILÀ points to Qmiles before January 31, 2010 will be eligible for the lucky draw. And the winner of the seven free nights in any VOILÀ hotel worldwide will be announced in February 2011.

VOILÀ is continuing to add many new and exciting hotels around the world to its existing portfolio of nearly 250+ hotels in over 120 cities on the five continents. New hotels in Brazil, United States (New York) and Thailand will be added to the existing portfolio very soon.

VOILÀ hotels are located at many destinations Qatar Airways flies to:

Seoul, Republic of Korea

• The Plaza

Moscow, Russia

• Katerina City
• Katerina Park

Bali, Indonesia

• Swiss-Bel Hotel Bay View
• Kayumanis Gangsa Villa
• Kayumanis Jimbaran Private Estate and Spa
• Kayumanis Nusa Dua Private Villa and Spa
• Kayumanis Ubud Private Villa and Spa
• Patmase Villas Jimbaran

Jakarta, Indonesia

• Swiss-Bel Hotel ManggaBesar
• Swiss-Bel Hotel Ciputra Jakarta

Doha, Qatar

• Swiss-Bel Hotel Doha

Dubai, United Arab Emiratess

• Gold Swiss-Bel Hotel Dubai
• CORAL Residence Tower
• CORAL Oriental Dubai

CORAL Deira

• CORAL Boutique Hotel Apartments
• CORAL Beach Resort
• CORAL Al Khoory Hotel Apartments

Kuwait City, Kuwait

• Swiss-Bel Hotel Plaza Kuwait Hotel

Buenos Aires, Argentina

• HUSA Gran Hotel Buenos Aires

Barcelona, Spain

• Rey Juan Carlos I
• Palace GL
• Avenida Palace
• Aparthotel Bonanova
• Arenas
• Barcelona
• Bonanova Park
• Illa
• Internacional
• Meson Castilla
• Oriente
• Pedralbes
• Tres Torres

Madrid, Spain

• PRINCESA
• Paseo del Arte
• Chamartin
• Moncloa
• Serrano Royal
• Suites Mirador

Brussels, Belgiumm (Qatar Airways to launch on 31 January 2011)

• President Park

NOTES TO EDITORS

ABOUT QATAR AIRWAYS PRIVILEGE CLUB

Qatar Airways’ Privilege Club is one of the most generous loyalty programmes in the world and its members enjoy a range of exclusive privileges and benefits from the moment they book their flight until they reach the final destination. Since its launch in 2000 Qatar Airways Privilege Club frequent flyer programme has developed in a few years to one of the largest airline loyalty schemes in the Middle East and has received various accolades. The Qatar Airways Privilege Club website gives members great benefits and the possibility to easily manage their accounts. Through the Privilege Club website, www.qmiles.com members are able to log on to and check their account balance online, as well as request and redeem reward tickets for travel on Qatar Airways and partner airlines. Qatar Airways serves a wide range of more than 90 destinations and Privilege Club members have the opportunity to earn and redeem Qmiles on this global network spanning North and South America, Europe, Middle East, Africa, South Asia and Asia-Pacific. For further information and details on Qatar Airways Privilege Club, web users can log onto www.qmiles.com

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation.

# # #

For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

HMC Expands Global Hotel Membership Network

NEWPORT BEACH, CALIFORNIA – April 13, 2010 – HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, is launching the CLUBHOTEL® network in Vietnam.

CLUBHOTEL, the company’s proprietary network and brand-neutral platform of four and five-star hotels around the world, has reached a global milestone of 700 properties in its portfolio.  An idea originally conceived by HMC’s hotel clients to facilitate cross-promotion and create synergy across brands, CLUBHOTEL has a consumer membership of over 700,000 and generated over 350,000 roomnights for its participating hotels in 2009  This is in addition to the hundreds of thousands of roomnights that members book directly with the properties.

There is no cost for hotels to join the CLUBHOTEL network.  Participating hotels also have access to state-of-the-art CRM technology and marketing access to the network’s global database at no charge.

“CLUBHOTEL was conceived by hoteliers, for hoteliers,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts.  “What HMC has done over the years, is to ensure this product stays current with the hoteliers’ needs.  The landscape of the hotel industry has undergone dramatic changes over the past 20 years, especially in the technology arena – yet most hoteliers will tell you their marketing budget has barely changed, let alone keep up with the ever growing distribution costs.  The CLUBHOTEL network and the accompanying CRM technology help hoteliers reduce their reliance on third-party reservation channels.  The result is obvious – lower distribution costs, higher ADR and occupancy, increased profit.”

CLUBHOTEL Vietnam, like the rest of the global network, will attract qualified individuals with high disposable income, business executives and professionals who enjoy travel and the luxury lifestyle.  Member hotels will receive direct Rooms and F&B spending by these local members and at the same time benefit from Rooms bookings by CLUBHOTEL members from around the world.  More importantly, participating hotels can also proactively direct-market to any segment of the membership and leverage the CLUBHOTEL CRM technology to communicate with members at will without cost or the complications of maintaining a database.

At its debut earlier this month, the CLUBHOTEL network in Vietnam consisted of 11 hotels, including iconic and prominent properties such as Hotel Majestic and Rex Hotel in Ho Chi Minh City, the Maison d’Hanoi and Daewoo Hotel in Hanoi, and CenDeluxue Hotel in Tuy Hao.  Additional hotels are expected to join the network in the coming months.

CLUBHOTEL will also debut in other parts of Asia later in 2010.

HMC has a long operating history in Asia.  Its first 5 hotel partners in the region – Hilton Beijing, Hilton Shanghai, Edsa Shangri-La Manila, Shangri-La’s Far Eastern Plaza and The Excelsior Hong Kong are still current clients of the company and participants of the CLUBHOTEL network.  The Hilton Beijing has been working with HMC since 1993.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.hmcloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap@clubhotel.com.

NEWPORT BEACH, CALIFORNIA – February 16, 2010 – VOILÀ Hotel Rewards, the world’s first, hotel loyalty program created for independent hotel groups, announced today that members can now earn and redeem their points at yet another legendary five-star hotel – The Dragon in Hangzhou, China. The partnership marks VOILÀ’s first hotel offering in China and provides new reward opportunities for The Dragon’s most frequent guests.

In the 13th century, Hangzhou was described as “the City of Heaven, the most beautiful and magnificent in the world.” The Dragon, situated in the heart of Hangzhou’s central business district, has welcomed guests to the popular, picturesque region for over 20 years. Many of China’s most revered cultural landmarks including ancient temples, sculptured gardens and charming pagodas surround the hotel. With nearly 600 elegantly appointed rooms, renowned conference facilities and four spectacular dining options in addition to a wine cellar and tasting room, The Dragon has earned a well-deserved reputation for luxurious accommodations and refined, unparalleled service.

“We are thrilled to partner with VOILÀ and join its worldwide network of four- and five-star hotels and hotel chains,” said Alfred Wong, The Dragon’s director of sales and marketing. “The VOILÀ Hotel Rewards program is known throughout the hospitality industry for its quick time to market and impressive geographic reach. VOILÀ’s complimentary marketing campaign management will ensure our guests receive tailored communications with the right offer at the right time to give them additional reasons to return to our hotel. Most of all, with VOILÀ we anticipate lowering our distribution costs and increasing our ADR via the ability to reach the program’s existing member database, which will also help us grow occupancy.”

“As Hangzhou’s only platinum five-star hotel, The Dragon is a perfect compliment to our list of nearly 250 luxury hotels worldwide and demonstrates our commitment to partner with the best up-market hotels in China,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Hangzhou is a very important business and leisure destination in China and together with The Dragon Hotel we have secured an impressive hotel for our VOILÀ members worldwide.”

ABOUT The Dragon Hotel

Hangzhou Dragon Hotel is located at a business, financial, and cultural center. The Dragon is also the first intelligent hotel to offer a full range of accessible high technology to its guests. The entire area of the hotel totals over 110,000 square meters, and surrounds guests with a warm, luxurious, and comfortable environment. A unique courtyard design, styled after Hangzhou’s South Chang-Jiang River, provides a perfect place for guests to relax and indulge their creative sides. The Dragon is near the International Convention Center, the International company Management Office, the Municipal General Office, and is just a walk away from the prosperous downtown area. With such an exceptional geographic location within the city of Hangzhou, the Dragon is the best choice for both busy business professionals, and leisure travelers alike.

For more information, please visit www.dragon-hotel.com.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first points-based hotel loyalty program that unites a network of over 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. Unlike the mega-brand loyalty programs offered by Hilton and Starwood, the VOILÀ program does not have a fixed reward redemption table that is subject to periodic increases. Instead, for reward stays VOILÀ members may redeem their points for the equivalent of the daily room rate. The VOILÀ Hotel Rewards program is currently offered in 24 countries and reaches approximately 2 million partner hotel guests annually. VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotel groups such as Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International and Kayumanis Hotels, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.