Hilton Worldwide today announced the expansion of the Hilton Premium Club Program in Thailand, in partnership with Hospitality Marketing Concepts (HMC), one of the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs of world-class hotel organizations.

Hilton Premium Club Thailand will be available at nine hotels across the country including Conrad Bangkok, Conrad Koh Samui, Millennium Hilton Bangkok, Hilton Pattaya, Hilton Hua Hin Resort & Spa, Hilton Phuket Arcadia Resort & Spa, Doubletree Resort by Hilton Phuket Surin Beach, Doubletree by Hilton Sukhumvit Bangkok and Hilton Sukhumvit Bangkok, which will be opening in September 2013.

This year marks Hilton Worldwide’s 30th anniversary in Thailand, having entered the country in 1983 and now managing more than 2,600 rooms across Thailand. Propelled by its recent expansion in Thailand, the company will be introducing a fourth brand into the country with the Waldorf Astoria Bangkok set to open in 2015. The global hospitality company also recently opened its 100th property, the DoubleTree by Hilton Sukhumvit Bangkok, in Thailand in April this year. Hilton Worldwide is also planning to grow considerably in the region to have at least 30 properties by 2016 in Southeast Asia, up from 22 today. Over the next five years, the company plans to add 170 hotels to its Asia-Pacific portfolio.

Members of Hilton Premium Club will enjoy a variety of exclusive benefits including year-round 20 percent off the best available published room rate, additional room discounts and upgrades at all nine participating hotels. Members also receive food and beverage benefits including complimentary dining and 20 percent discount on beverages in most of the bars and lounges in the hotels, in addition to dining vouchers and perks. Residents of Thailand can enroll in Hilton Premium Club Thailand by paying the introductory annual membership fee of THB 8,000.

Moreover, by utilizing their membership benefits more frequently, Hilton Premium Club Thailand members can earn elite-tier status in the program, granting them additional exclusive benefits such as complimentary valet parking, preferred restaurant seating, automatic room upgrades, and a private wine cellar, among many other valued perks.

“Hilton Worldwide has a strong reputation in delivering best-in-class service over the 30 years of presence in Thailand, and we look forward to introducing our guests in Thailand to more innovative and personalized hospitality experiences, such as the Hilton Premium Club Thailand, for many years to come,” said William Costley, vice president, Operations, Southeast Asia, Hilton Worldwide.

“The Millennium Hilton Bangkok has worked closely with HMC since 2007,” said Dirk De Cuyper, regional general manager for Thailand and general manager of Millennium Hilton Bangkok. “HMC is widely recognized as one of the leaders in the industry and following the success of Premium Club at other Hilton Worldwide hotels in the region, we are keen to expand our partnership with HMC and bring the same levels of increased recognition and benefits to our most loyal guests.”

“No other provider of loyalty marketing programs possesses both the world-class management team and the advanced CRM systems to enable such a full range of opportunities for hotels to capture market share,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts.

“HMC has been operating paid membership loyalty programs with Hilton Worldwide for over 20 years. In fact, Hilton Worldwide was HMC’s first client when the company launched in 1988,” continued Ramadan. “We are proud that our partnership with Hilton Worldwide continues to grow.”

For more information, please contact Andrew Rickman at +662 442 2345.

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About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4,000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Hilton Hotels & Resorts

One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow’s savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with “hotel.” Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

NEWPORT BEACH, CA – VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, continues to offer its members a world of options with the recent addition of Riande Hotels in Panama. The partnership marks VOILÀ’s first hotels in Panama and exemplifies the brand’s continuous growth throughout the Americas.

Riande Hotels have been greeting guests since 1969 and have earned a reputation for their Panamanian hospitality. The tradition continues with the Riande Aeropuerto Hotel, Casino & Resort and the Riande Granada Urban Hotel. But at Riande Hotels, tradition now meets innovation since both hotels have undergone complete renovations in 2012 and 2013.

The Riande Aeropuerto Hotel, Casino & Resort is ideally located 3 minutes from Tocumen International Airport and close to Panama’s business district, shopping area and other popular attractions. The hotel features 178 rooms and six spacious event areas. Guests can unwind in the pool surrounded by a tropical garden, at the OM Spa, or on one of the resort’s three tennis courts. Dining options include a 24-hour café and a sushi bar.

The Riande Granada is known for its chic atmosphere, cozy yet sophisticated rooms and warm-hearted service. It is located in the heart of Panama City, just steps away from the financial and business districts, shopping area and colonial area. The hotel offers 141 rooms, with free WiFi throughout. Other amenities include an outdoor pool, Jacuzzi, fitness center, and complimentary parking. Dining options include 24-hour room service, two lounges and an onsite signature restaurant, operated by famous Spanish chef, David Quesada. The hotel also features three meetings and events rooms and a 600sq feet outdoor terrace, ideal for parties.

Consistently ranking among the world’s top travel destinations, Panama is ideal for both business and leisure travelers. The Panama Canal is in the midst of a multibillion-dollar expansion with planned completion by the canal’s 100-year anniversary in 2014. The historic quarter, Casco Viejo, is a UNESCO World Heritage site with art galleries, coffee houses, street musicians and premier restaurants for those seeking a more cultured experience. Short flights across the country to snorkel or zipline in the Bocas del Toro archipelago are there for those seeking action.

“Providing rewards at independent hotels in the world’s most popular travel destinations is one of VOILÀ Hotel Rewards’ core missions,” said Peter Gorla, VOILÀ Hotel Rewards managing director. “Members told us Panama was on their ‘must-see’ list. Whether they want to explore the diverse cultures and history of Central America or see the original Panama Canal, we are proud to give them the opportunity and the ability to redeem Award Nights and earn VOILÀ points and elite-tier status credit during their stay.”

“We are honored and eager to introduce Riande Hotels as the first hotel group in Panama to partner with VOILÀ,” continued Gorla. “Riande Hotels joins a growing worldwide network of independent hotels that currently includes nearly 250 properties from 20 brands.”

About Riande Hotels

It was November 14th, 1969 when Riande Granada Hotel opened its doors in the heart of the financial district. With this property, the Riande Hotel Group was born and starts making hotel history. Years later, Riande Airport was acquired, just 3 minutes away from the Tocumen International Airport. Today, 44 years later, Riande Hotel Group maintains its leadership and the philosophy of its founder, Don Idelfonso Riande, whom is recognized by his extraordinary leadership and organizational skills. The year 2013, represents the launching of a new and modern look for both properties, symbolizing the Panamanian hospitality.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, and iTunes, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

First Malaysian hotel group in Malaysia to debut VOILÀ Hotel Rewards

Kuala Lumpur, [TBC] – In its effort to deliver rewarding experience to it’s loyal guests, Impiana Group is pleased to announce its partnership with VOILÀ Hotel Rewards, the world’s number one independent hotel loyalty program. This partnership makes Impiana Group as the first and the sole hotel chain in Malaysia to introduce VOILÀ Hotel Rewards program.

One of Asia’s fastest growing and leading award-winning collections of four-star hotels, resorts and spas, Impiana Hotels & Resorts Management Sdn Bhd (IHRM) is a subsidiary of KAB Group. The Group manages and owns three city hotels and a resort in Malaysia; two resorts and private villas in Thailand; and the celebrated five-star Swasana Spas. The properties, located in premier locations, serve mid- to top-tier travelers seeking the highest standards of hospitality where ever they travel.

The VOILÀ program is the world’s number one loyalty program that has more than 20 years of experience delivering highly successful, premium loyalty programs to more than 1,300 four-and five-star hotels worldwide. Hotels who partner with VOILÀ motivates frequent guests to stay within its network rather than competitors.

Witnessed by Dato’ Seri Farouk Abdullah, Chairman of Impiana Hotels Resorts Management Sdn Bhd (IHRM), the partnership with VOILÀ, the world’s number one loyalty program for independent hotel marked as another momentous and historical milestone for Impiana. This relationship verifies Impiana’s effort in raising its business and guests’ loyalty experience to another level, not only in Malaysia but internationally too.

“We are proud and excited to introduce Impiana Privilege as part of our reward program to all of our loyal guests. As the first Malaysian hotel group to collaborate with VOILÀ, we believed this would be an added attraction to make us the preferred hotel brand in the nation. Partnering with VOILÀ will also drive business from other VOILÀ members of more than 250 hotels around the globe”, said Francis Chung, Impiana Executive Director for Corporate Strategies and Hotel Operations.

“We are delighted to be working with VOILÀ Hotel Rewards, a program regarded highly in the industry for driving revenue and increasing repeat bookings for their partner hotels. Their turn-key white-labeled loyalty solutions are easy to implement and we anticipate an impressive reduction in distribution costs since our repeat guests are now booking through our direct channels rather than through OTAs”, he added.

Impiana Privilege introduces three tiers of membership; Pheonix, Orion and Centaurus. Memberships are free, and it starts from Pheonix. Pheonix members get to enjoy priority check-in, exclusive members-only offers and many more. After a 10-night stays at any of VOILÀ participating hotels, guest will receive automatic upgrade to Orion-tier membership. It let guests enjoy the privilege of early check-in and late check-out. Subject to availability, Orion members will also be upgraded to next best room category at no charge and are given the complimentary access to hotel-operated Health Club or Fitness Centre.

Every $1 dollar spent will entitle members 1 point. These points have no expiry date and it can be use to redeem not only at all Impiana Hotel and Resorts, but also at 250 VOILÀ partnered hotels globally. Among the partnered hotels are the Lexington Collection of Hotels in United States of America, Starling Hotel Lausanne in Switzerland, Husa Casablanca in Morocco, Swiss-Belhotel Chain in Indonesia just to name a few. Better yet, these points allow members to redeem from a vast array of VOILA’s partners including airlines flight tickets, retail, banks and many more. Among their partners are American Airlines, Qatar Airways, iTunes, AMAZON.com and many more.

“We aim to exceed our member’s expectations which play an important role in the hotels we choose to partner with,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “We selected Impiana because of its strong track record in maintaining the highest standards of guest satisfaction and are pleased to further expand the international earning opportunities with Impiana Hotels and Resorts” he added.

About Impiana Group Sdn Bhd

Impiana Hotels & Resorts Management Sdn Bhd (IHRM) is a wholly owned subsidiary of KAB Group. The Group is an Asean’s leading luxury boutique and award winning 4-Star collection of hotels, resorts and spas. Today, the properties serves mid to top-tier travelers and redefines new standard towards hospitality industry. Under the brand name IMPIANA, the Group manages and owns three city hotels & a resort in Malaysia, 2 resorts and a Private Villas in Thailand. The city hotels are set in premium business locations while the resorts are with spectacular beachfront view.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, CA – VOILÀ Hotel Rewards (www.voilahotels.com) today announced the expansion of its network with the addition of Xenia Villas (www.xeniavillas.gr) in Greece. This recent addition is another step in the company’s focused strategy to increase VOILÀ Hotel Rewards presence worldwide.

The Greek word “Xenia” translates to “hospitality shown to strangers” and that’s precisely what guests enjoy while staying at the privately owned chain of luxurious villas with private swimming pools. Starting now, VOILÀ members can earn points and exchange them for stays at any of 16 Xenia Villas worldwide in Greece.

Xenia Villas are known for their warm and welcoming upscale atmosphere. Since most properties only accommodate between 4 and 30 guests, they offer the unique opportunity to spend an intimate holiday surrounded by family or close friends. Located in or surrounding Marathon, Lefkada and Corfu, they offer magnificent views of acres of rugged coastlines, crystal clear turquoise seas, and the historic grandeur of ancient ruins. Among the many on-site amenities and services are private swimming pools, in-room fireplaces, lush gardens, dining rooms, living rooms, expansive balconies, and live-in butler service. Guests can also take advantage of a wide range of activities and attractions nearby, including sailing, guided historic tours, and boat excursions.

“We are proud Xenia Villas provides guests with a one-of-a-kind travel experience,” said George Papadopoulos – Owner of Xenia Villas. “VOILÀ and Xenia Villas share a common desire to deliver greater travel choices to guests, and through this partnership the Xenia Villas brand will be introduced to VOILÀ’s global audience. We are very optimistic that participation in the global VOILÀ network will be very beneficial to each of our properties.”

Xenia Villas joins VOILÀ’s expanding network of more than 250 independent properties around the globe, which include beach resorts, ski chalets, and chic downtown hotels.

“We know people join VOILÀ to discover hotels and travel to places beyond the ordinary and expected,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “Xenia Villas in Greece was a logical addition because their approach to hospitality and premier settings deliver a truly unparalleled travel experience to members. We are extremely pleased to welcome them to VOILÀ.”

VOILÀ Hotel Rewards is the world’s leading reward program for independent hotels and hotel groups. Joining VOILÀ is free and members can earn points for stays at network hotels and redeem them for a variety of rewards including hotel nights, music downloads, charitable donations, airline miles, and more.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Success in business depends on obtaining repeat customers by proactively driving loyalty and that’s exactly how Hospitality Marketing Concepts (HMC) began. This week, HMC, the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, proudly celebrates 25 years of providing loyalty programs to premier hotels and their guests.

Headquartered in Newport Beach, California, HMC was founded in 1988 by three brothers: Mokhtar, Marwan and Fadi Ramadan. Combining their collective marketing (click site to find the best service offered) and database management experience, appreciation for upscale hotel services, and understanding of the hospitality market, the brothers recognized the opportunity inherent in offering hotel membership and loyalty programs. Due to their international experience, the Ramadans were particularly focused on expanding HMC globally.

“Living side by side with traditional points driven loyalty programs, paid membership loyalty programs are a proven, timeless solution for hotels looking to generate incremental revenue from the SME and professional market segments,” said Mokhtar Ramadan, CEO of HMC. “HMC’s membership programs create a local database of frequent, loyal guests who generate substantial increases across all hotel revenue areas. The local database often becomes the largest single source of revenue, generating revenue ranging from US$500K to over US$10 million per year, per hotel.”

HMC with the help of Web 20 Ranker has grown into a full service loyalty solution provider, offering a complete spectrum of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker’s loyalty programs, meetings & incentive platforms, hybrid loyalty programs, F&B membership loyalty models, room incentive programs, and corporate incentive programs.

After establishing HMC in the United States and Canada, the founders immediately expanded the company’s international efforts the following year by focusing on European countries, followed by Latin America and eventually Asia-Pacific in 1992. Currently, HMC has 1,300 top hotel clients, operates in 62 countries on every continent, and has permanent offices in every region in the world. In less than 10 years, HMC became the world’s largest provider of paid loyalty programs with revenue exceeding all other competitors combined.

“Within the first five years, we recognized that we needed to take on new challenges and stay abreast of the ever-changing hospitality market,” continued Mr. Ramadan. “HMC revolutionized the way paid loyalty programs work by expanding from single hotels in single markets to multiple of hotels in regional or international markets. We also consistently anticipate and solve our client hotels’ needs through detail-oriented personalized service, the development of state-of-the-art Customer Relationship Management (CRM) systems, and proprietary operational technologies. This is why HMC was the first company to successfully make hotel paid loyalty programs a productive and profitable venture.”

As HMC’s network expanded, it recognized the need for a special program that offered member benefits at hotels around the world. The result, launched in 1996, was CLUBHOTEL (http://www.clubhotel.com), a branded membership program that offers reciprocal benefits to members at an expanding network of independent and major hotel brands hotels, including most of HMC’s hotel clients. CLUBHOTEL includes 725 participating hotels and is currently accepted in 53 countries and over 430 cities worldwide, making it the most extensive branded paid hotel membership program to date.

HMC then went on to develop a revolutionary frequency guest loyalty program for independent hotel groups similar to those of global airline alliances, such as OneWorld and Star Alliance. In 2008, the VOILÀ Hotel Rewards program (http://voilahotels.com) was launched. VOILÀ unites independent four- and five-star hotel groups under one global and brand-neutral loyalty program. Many of the hotel groups, which operate high-end boutiques in their local markets, lack the infrastructure to launch their own cost-effective loyalty programs or brand themselves under a global umbrella. VOILÀ provides them with international reach and maintaining operational independence. VOILÀ is now available at more than 250 hotels in 24 countries worldwide.

“Today, HMC offers comprehensive management, marketing, and branding of loyalty programs that make a meaningful difference to hotels,” concluded Mr. Ramadan. “We pride ourselves on providing world-class customer service to our client hotels that never wavers. What started 25 years ago has steadily grown into a business far exceeding any of our expectations. HMC is the world’s leading provider of premium loyalty programs to more than 1,300 hotels in 62 countries worldwide. We currently manage a growing network of loyal professionals exceeding 1 million members. Our legacy of breakthroughs and innovations has us very much looking forward to the next 25 years.”

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About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

VOILÀ Hotel Rewards (www.voilahotels.com) the world’s number one loyalty program for  independent hotels and luxury brands, today welcomes US Airways’ frequent flier program, Dividend Miles (http://www.usairways.com/en-US/dividendmiles/default.html), to its global rewards program.

VOILÀ is devoting 2013 to expanding its presence globally, with a particular focus on growth within the North American market. Today’s announcement marks the fifth airline partner to join the VOILÀ Hotel Rewards network and further increases the worldwide benefits offered by the popular loyalty program.

“We are always identifying new and valuable partners to make redeeming VOILÀ points even more flexible and relevant for our members. We are thrilled to be partnering with US Airways,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Dividend Miles provides members with another exciting way to redeem points and fully enjoy their travels from flight to hotel stay.”

Through the new partnership, VOILÀ members will receive 500 US Airways Dividend Miles for every 2,500 VOILÀ points they convert. US Airways operates nearly 3,200 flights per day and serves more than 200 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. Its award-winning frequent flier program, Dividend Miles, is the easiest way for US Airways travelers to earn mileage toward award travel and upgrades.

US Airways is one of five other airlines in the VOILÀ program including American Airlines, Delta SkyMiles, Mexicana GO, Qatar Airways’ Privilege Club. Together with more than 250 four-and five-star independent hotels and luxury brands, VOILÀ Hotel Rewards ensures members enjoy all-encompassing travel experiences around the world.

About US Airways

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves 198 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 32,000 aviation professionals worldwide, operates the world’s largest fleet of Airbus aircraft and is a member of the Star Alliance network, which offers its customers more than 21,900 daily flights to 1,329 airports in 194 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city in Washington, D.C. at Ronald Reagan Washington National Airport. Aviation Week and Overhaul & Maintenance magazine presented US Airways with the 2012 Aviation Maintenance, Repair and Overhaul (MRO) of the Year Award for demonstrating outstanding achievement and innovation in the area of technical operations. Military Times Edge magazine named US Airways as a Best of Vets employer in 2011 and 2012. US Airways was, for the third year in a row, the only airline included as one of the 50 best companies to work for in the U.S. by LATINA Style magazine’s 50 Report. The airline also earned a 100 percent rating on the Human Rights Campaign Corporate Equality index for six consecutive years. The Corporate Equality index is a leading indicator of companies’ attitudes and policies toward lesbian, gay, bisexual and transgender employees and customers. For more company information visit usairways.com, follow on Twitter @USAirways or at Facebook.com/USAirways. (LCCG)

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards announces the expansion of its worldwide network in Malaysia with the Sutera Harbour Resort (www.suteraharbour.com). Situated on the coastline of Kota Kinabalu in Sabah, the resort is comprised of two five-star hotels and eco-lodges offering views of the South China Sea and tropical islands of the Tunku Abdul Rahman Marine Park.

“We are excited for our property to join VOILÀ Hotel Rewards as its first five-star upscale resort in Malaysia,” said Nicolas Reschke, Group Director of Sales & Marketing, Sutera Harbour Resort. “VOILÀ is well known for its high level of program support and a straightforward, pay-for-performance model which is certain to generate a positive ROI for our properties. Our resort will offer an enchanting experience with a plethora of options and things to do for travellers to the region once known as British North Borneo.”

The 384-acre Sutera Harbour Resort provides a spectacular array of activities including a 27-hole championship golf course, marina, 12-lane bowling alley, mini cinema, karaoke lounges, spa, snooker rooms, tennis courts, swimming pools, kids’ activities, and badminton and squash courts. The perfect venue for meetings, the resort also offers 16 restaurants and bars, two grand ballrooms, 22 meeting rooms and a 100-seat auditorium.

VOILÀ is the world’s number one loyalty program for four-and five-star independent hotels and luxury brands. The addition of Sutera Harbour Resort continues the program’s strong pattern of growth around the world.

“The location of this resort is what really sets it apart. Situated on a picturesque waterfront and near the heart of the city, the Sutera Harbour Resort supports our strategy of partnering with premier locations in key markets,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “This property is already highly regarded in the full service category, and we anticipate it will grow even stronger boosted by the additional exposure and turnkey loyalty program capabilities VOILÀ Hotel Rewards provides.”

About Sutera Harbour Resort

Sutera Harbour Resort comprises The Pacific Sutera Hotel, The Magellan Sutera Resort and the Sutera Harbour Marina, Golf & Country Club.

Strategically located in the heart of Kota Kinabalu, Sutera Harbour Resort’s 384-acre property encompasses two 5-star hotels, an international spa, and an award-winning golf and marina club. Designed as a world class retreat offering harmonious living within nature’s paradise, Sutera Harbour Resort is only five minutes away from Kota Kinabalu city centre and 10 minutes from the Kota Kinabalu International Airport. While here, take a ride on Sutera Harbour’s North Borneo Railway’s vintage steam train and the North Borneo Yachting’s luxury vessel, Puteri Sutera. And, don’t forget to soak in nature at its eco-resorts the Sutera Sanctuary Lodges.

Sutera Harbour serves as your avenue for leisure, entertainment and corporate business needs. It offers the ultimate lifestyle destination of Sabah, which is in East Malaysia on the island of Borneo, the third largest island in the world.

Fast Facts

Media Enquiries

MAYANG ISMAIL
Director of Marketing Communications
Sutera Harbour Resort
Tel: (60-88) 303 355
Fax: (60-88) 303 338
E-Mail: mayang.ismail@suteraharbour.com.my

Marketing Communications Department
Sutera Harbour Resort
Telephone: (60-88) 318 888 Ext. 3341
Facsimile: (60-88) 303 338
Email: communications@suteraharbour.com.my

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

# # #

For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Sydney, Australia – Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, is proud to announce the expansion of the CLUBHOTEL® network to Australia and New Zealand. CLUBHOTEL is a leading global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.

CLUBHOTEL boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

Created by hoteliers for hoteliers, CLUBHOTEL is specifically designed to grow in-market revenue from the ever-growing SME market by building a qualified, local consumer base and generating incremental revenue through a global network of established brands and independent properties. For new market entrant hotels, CLUBHOTEL helps raise awareness. For existing hotels, it ensures market presence is reinforced and not lost amongst the competition. More importantly, CLUBHOTEL is a paid membership program that delivers a targeted foundation audience, generating incremental Rooms and F&B revenue, banqueting and wedding sales leads.

CLUBHOTEL attracts the lucrative local SME market, which includes business executives and professionals with high disposable incomes. Members receive recognition and enjoy benefits immediately, without the need to wait for point accumulation. The primary focus of CLUBHOTEL is to generate recurring F&B and room revenue for partner hotels from local SME markets that hotel sales department and frequent guest programs typically do not reach.

Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. To date, CLUBHOTEL generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.

“Times are still tough in the travel industry, especially for hotels,” said Octavio Gamarra, vice president and managing director of Hospitality Marketing Concepts in Asia-Pacific. “As competition increases, hotels need innovative ways to compete. CLUBHOTEL gives hotels a significant advantage by tapping into the local market to generate rooms and F&B revenue while giving them immediate marketing access to over 500,000 members around the world.”

Moreover, hoteliers who join the CLUBHOTEL network begin to see a channel shift to more profitable direct-booking channels and a reduction in reliance on third-party booking channels, thereby lessening their dependence on OTA and Opaque Sites, lowering distribution costs, and increasing ADR, occupancy, and profits.

The CLUBHOTEL model requires no capital expenditure from hotels and there is no fee to pay. It consists of a well-balanced, turnkey program of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales program unmatched in the industry. CLUBHOTEL strategically utilizes a multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and online sales approaches to reach the SME market and to stimulate incremental revenues for participating hotels.

“The growth of our global footprint in two important markets in the Pacific is a strong milestone for us, but more importantly, it extends the number of hotels who will have the opportunity to gain the attention of a hard-to-reach but highly lucrative SME market segment,” continued Gamarra. “We are thrilled to introduce CLUBHOTEL to hoteliers in Australia and New Zealand to increase their exposure both worldwide and in their local markets.”

# # #

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (www.HMCloyalty.com) is the leading provider of travel-industry premium paid consumer membership and database management programs. HMC provides loyalty services to more than 1,000 full-service hotels worldwide. HMC’s customized paid-membership programs are designed to drive incremental revenue and increased profitability to all areas of partner hotels.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website www.HMCloyalty.com.

For Additional Information:

Stephen H. Joseph
Director of Business Development
Email: josephs@clubhotel.com
Office: +61 2 9779 3133
Mobile: +61 410 274 484

Hospitality Marketing Concepts
Level 5
53 Berry Street
North Sydney
NSW, 2060

VOILÀ members can now earn and redeem their points in London, Paris, Vienna, Prague, Budapest, Bucharest, Salzburg, and Munich

NEWPORT BEACH, CA – VOILÀ Hotel Rewards has expanded its footprint significantly in Europe by announcing their newest partnership with K+K Hotels Group, one of Austria’s leading hotel groups, with hotels in London, Paris, Vienna, Prague, Budapest, Bucharest, Salzburg, and Munich.

Family owned and founded in 1961 by brothers Josef and Helmut Koller, K+K Hotel Group operates first-class, sophisticated hotels centrally located in some of Europe’s most popular cities. K+K Hotels are known for their high standards, exceptional quality, and stylish decor. VOILÀ members will have the opportunity to earn or redeem VOILÀ points for stays at any K+K hotel throughout several prominent European cities.

“We are extremely pleased to have joined such a well-known and respected reward network,” said Johannes Aldrian, VP of Operations, K+K Hotels. “VOILÀ and K+K share a common desire to deliver greater travel choices to guests, and through this partnerships the K+K Hotels brand will be introduced to VOILÀ’s global audience . We are very optimistic that participation in the global VOILÀ network will be very beneficial to each of our hotels.”

VOILÀ Hotel Rewards has experienced rapid growth since the program launched in 2008. This year, the VOILÀ added additional hotel partners and reward partners including the Lexington Collection of hotels, primarily in the United States, the Rosedale Hotel Group, in Hong Kong and China and Kiva, a non-profit lending program.

“We are thrilled to welcome one of Europe’s most elegant hotel brands to our growing list of partners,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “K+K Hotels consistently wins awards for their attention to detail and outstanding customer service. This partnership strengthens our commitment to add desirable hotel destinations in some of the world’s most beautiful cities, while evolving our program to meet the travel needs of our members.”

As the world’s number one loyalty program for independent hotels, VOILÀ links together nearly 300 hotels in its worldwide network. Membership in VOILÀ is free and members earn VOILÀ points at network hotels, as well as redeem points for rewards including hotel nights, airline miles, music, charitable donations, and more.

About K+K Hotel Group

The K+K Hotels Group was founded in 1961 by brothers Josef and Helmut Koller. It is one of Austria’s leading hotel enterprises, operating elegant, first-class hotels in some of Europe’s most beautiful and interesting cities.

The Group is entirely family-owned and acts as developer, investor and hotel operator. Numerous awards testify to the high standards and exceptional quality that typify all the Group’s hotels, as well as the solid commercial principles that underpin the Group’s business strategy.

All K+K Hotels boast a distinctive character and a stylish atmosphere. The exclusive interior design and architectural flair, plus the outstanding quality of service contribute to the welcoming ambience and thoughtful attention to detail that make each hotel special.

Business travelers can now enjoy the kind of high-quality hotel experience hitherto reserved for cultural tourists thanks to city-center locations, sophisticated facilities and state-of-the-art technology.

Please see www.kkhotels.com for more information.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit: www.vhr.com (member website), facebook.com/VOILArewards & twitter.com/voila_rewards.

# # #

For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Rosedale Hotels today announced the launch of Rosedale Rewards, a loyalty program operated by VOILÀ Hotel Rewards, the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands.

With four elegant business-style hotels in Beijing, Guangzhou, Hong Kong, and Shenyang, Rosedale Hotel Group’s new program will reward guests with VOILÀ points for their stays and benefits including complimentary room upgrades, priority reservations, and more. Enrollment in the program is free and, similar to other VOILÀ programs, features three levels of membership: Phoenix, Orion, and Centaurus. Rosedale Rewards will enable the hotel group to recognize current guests while dramatically broadening its reach to the entire VOILÀ Hotel Rewards network. To participate in the new program, travelers can visit: www.rosedalerewards.com.

“We are fortunate to have partnered with VOILÀ Hotel Rewards and look forward to welcoming its large following of loyal members,” said Lucas Chanter of Rosedale Hotel Group. “VOILÀ brings the right mix of years of luxury hotel operational experience and the ability to customize a program to meet our specific needs. Rosedale Rewards will further strengthen the bond with our most valued travelers.”

Rosedale Hotel Group includes Rosedale on the Park located in Causeway Bay of Hong Kong, Rosedale Guangzhou in the Haizhu District on the Pearl River Delta, Rosedale Beijing located within the Chaoyang district, and Times Plaza Shenyang, in the heart of the Shenhe district.

“Rosedale Rewards represents yet another way VOILÀ successfully engages guests around the world,” said Peter Gorla, VOILÀ Hotel Rewards vice president and CMO. “We worked directly with Rosedale Hotel Group to deliver a loyalty program based on their preferences with proprietary CRM no other loyalty solution can offer. Rosedale Rewards will not only attract new customers, but will increase guest frequency and encourage spending on-property.”

VOILÀ Hotel Rewards offers guests loyalty programs tailored to a variety of hotels and resorts throughout the world. The launch of Rosedale Rewards marks the twelfth program VOILÀ has fully customized for a major luxury hotel group.

ABOUT ROSEDALE HOTEL GROUP

Rosedale Hotel Group (www.rosedalehotels.com) operates hotels in major cities in Hong Kong and China aimed at the 4 star corporate and leisure markets. With over 10 years of providing excellent customer service and comfort to our loyal guests, Rosedale has recently embarked on an expansion program that includes new hotels in Hong Kong and China as well as continued upgrades to facilities at existing hotels.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit: www.vhr.com (member website), facebook.com/VOILArewards & twitter.com/voila_rewards.

# # #

For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla