VOILÀ: The World’s Number One Loyalty Program for Independent Hotels, Welcomes Hotels in San Jose, Costa Rica and Thailand

VOILÀ Hotel Rewards (http://voilahotels.com) today announced the program’s continued expansion with the addition of KC Hotels and Resorts in Costa Rica and Thailand.

The VOILÀ program is building on a run of successful growth this year, continuing to assert its position as the world’s number one loyalty program for independent hotels. Members of the program can earn and redeem rewards and enjoy one-of-a-kind travel experiences at boutique hotels and resorts around the world.

“We strive to generate partnerships that create the best experience for our members and bring excitement to travel through compelling locations,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We’re extremely proud to introduce VOILÀ to an even greater number of hotel guests by launching the KC Hotel Rewards program. With the recent addition of KC Hotels and Resorts, VOILÀ is well positioned to grow our share of the global loyalty market this year.”

KC Hotels and Resorts are found in three picturesque destinations: KC Resort and Over Water Villas in Koh Samui, Thailand; KC Beach Club and Pool Villas in Koh Samui, Thailand and KC Hotel San Jose in Costa Rica. Accommodations range from villas situated directly atop cobalt blue seas to relaxing beach-front rooms with stunning views and executive rooms in prestigious neighborhoods. Each offers a warm, yet refined ambiance perfect for short- or long-term stays.

“VOILÀ brings a new level of recognition to our hotel group,” said Avi Barhom, General Manager of KC Hotels and Resorts. “In creating the KC Hotel Rewards Program, a co-branded loyalty program with VOILÀ, we combined the strength of the world’s top global loyalty program for independent hotels with KC Hotels and Resorts’ experience in the art of welcoming hospitality. We believe the addition of VOILÀ will attract new guests to our hotel and deliver greater exposure in today’s highly competitive travel market.”

VOILÀ’s partnership with KC Hotels and Resorts follows successful launches of co-branded loyalty programs for hotels in Central and Eastern Europe, Asia, Latin America and the Middle East.

Launched in 2008, VOILÀ Hotel Rewards members enjoy rewards and earning opportunities at hotels and resorts around the globe. Instead of limiting earnings to one brand, VOILÀ members can travel to countless locations, stay at any participating VOILÀ hotel, and still earn points. Points can be redeemed for free hotel stays and upgrades, airline miles or with a variety of retail partners.

To learn more about VOILÀ Hotel Rewards and to join KC Hotel Rewards for free, please visit http://kchotelrewards.com.

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About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards (http://www.voilahotels.com), the world’s number one loyalty program for independent hotels, today announced the recent addition of Central and Eastern Europe’s Mamaison Hotels & Residences to its growing global network.

Mamaison Hotels & Residences are located in some of “New Europe’s” most desirable cities. The independent hotel chain offers personalized hotel and suite accommodations for both business and leisure travelers. From weekends away to extended stays or executive events, Mamaison offers spacious rooms, a cozy ambience and inviting amenities. The brand’s eleven boutique hotels are located in the culturally rich and prestigious cities of Prague, Budapest, Warsaw, Moscow, Bratislava and Ostrava.

“We pride ourselves on our hotels’ individuality, our inspiring locations and the exceptional service we provide guests, but recognize we’re still competing with the global chains,” said Christian Kettlitz, CEO of Mamaison Hotels & Residences. “VOILÀ helps to even the odds. From our first meeting, they made our brand the focus. Through their low-cost, pay-for-performance program we’ve gained worldwide attention via a vast network of partner hotels in addition to an invaluable proprietary member database. Our guests are thrilled to finally have a reward program that recognizes them for their loyalty.”

Since 2008, VOILÀ Hotel Rewards has enabled independent hotel groups to stay independent and maintain their unique qualities. By acting as the “supporting” brand (similar to Star Alliance or OneWorld), VOILÀ allows members to earn and redeem points across a variety of hotel, airline and retail partners.
“VOILÀ partners with some of the world’s most exciting and unique independent hotels and we’re thrilled to be adding Mamaison to our ever-growing points network,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Our members know VOILÀ is the world’s number one loyalty program for independent hotels for an obvious reason: we’re found in our member’s favorite independent hotels in the cities where they want to stay. As we continue to grow our network in 2014, we look forward to giving members even more reasons to explore the world through travel.”

To learn more about Mamaison Hotels & Residences or to join VOILÀ Hotel Rewards, visit http://www.vhr.com.

About Mamaison Hotels & Residences

Mamaison Hotels & Residences is an independent hotel chain in Central and Eastern Europe. The company has 10 years of experience in the hotel industry. Mamaison Hotels & Residences offers their guests a portfolio of ten selected hotels from midscale to upscale deluxe category with more than 650 suites. The hotels are located in the heart of the attractive cities of Budapest, Bratislava, Moscow, Ostrava, Prague and Warsaw. This unique hotel concept is distinguished by its design, buildings true to their original surroundings, personal style and first-class service and is a winner with both business and leisure travellers.

The company employs 398 people and is jointly owned by ORCO Property Group and American International Group (AIG).

More information can be found at www.mamaison.com and www.facebook.com/mamaisonhotels

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Copley Square Hotel, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

HONG KONG, China –  On 26 February 2014, Conrad Hong Kong showcased the signatures of each of its restaurants via a culinary journey exclusively for the Premium Club members at Lobby Lounge. Guests were able to sample Chefs’ recommendations from the Michelin-Starred Golden Leaf Chinese restaurants to Nicholini’s, the best Italian restaurant abroad. A selection of sweets and savouries that best represents the restaurants including Brasserie on the Eighth, Garden Café, Lobby Lounge and Cake Shop were presented to complete the dining odyssey in an evening at Conrad Hong Kong.

Thomas Hoeborn, general manager, Conrad Hong Kong, said, “We see it as an invaluable opportunity not only to reveal the gastronomic scene at the hotel but also to exchange ideas and learn from our regular patrons for elevating our standard and services.”

“Thank you for the continuing efforts and support from Conrad Hong Kong. Conrad Hong Kong is the first hotel of the Conrad Hotels & Resorts to launch the Premium Club loyalty program and has defined the bar for luxury dining. With an expansion plan to key destinations in Greater China and Mongolia, we trust the program will invite more foodies alike to enjoy the ultimate services and great food Conrad has.” said Janet Connolly, vice president, Operations HMC.

With great live jazz music and free-flow of divine wines, the evening was rounded up with a raffle draw for hotel accommodation and exclusive dining experiences on a high note.

Conrad Hong Kong partnered with Hospitality Marketing Concepts to launch the Premium Club that aims to recognize the elite gourmands of the hotel with an impressive range of benefits at Conrad Hong Kong as well as Hilton Premium Club hotels throughout Greater China and worldwide. From booking a stay with exclusive rates to indulging in the celebrated restaurant for a delightful meal, Premium Club members enjoy the greatest luxury of all. Premium Club privileges encompass a myriad of sophisticated dining, catering and on-site benefits including fitness centre, massage treatments, meeting venues and birthday rewards.

For Premium Club details, please visit http://premiumclubasia.com.

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 About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. You can also check this website for quality VoIP services that will boost your sales and streamline your business operations.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, today announced the launch of the industry’s first mobile app designed to significantly enhance members’ relationships with its client hotels. HMC’s mobile app can be branded to any of the company’s hotel loyalty programs and ingeniously combines the ease of digital redemption with the proven marketing power of real-time promotions.

“Our members rely heavily on their smart phones every day and we’ve noticed usage increases substantially whenever they’re traveling,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “HMC’s new mobile app offers members direct access to timely and relevant push-notifications about pertinent hotel promotions based on geo-location and purchasing behavior. Members can book rooms directly utilizing their exclusive member rates, make restaurant reservations, or print and redeem membership benefits directly from the app. This eliminates the need for inconvenient, outdated paper-based membership materials.”

To benefit partner hotels, HMC’s mobile app utilizes a proprietary cloud-based platform with unparalleled security controls that ensure the validity of authorized, valuable membership benefits while simultaneously increasing F&B visits and room nights at rates higher than a hotel’s ADR.  By leveraging the rich data from HMC’s app to segmentation and member-targeting capabilities, hotels have the ability to increase response-rate on locally relevant promotions and fill need-periods more effectively and at a moment’s notice.

Members also have the ability to browse hotel information including photos, addresses, maps, room descriptions, and restaurants in addition to all aspects of their account including membership renewals or referring friends to the program via their social network contacts.

HMC plans to roll out the app to Hilton Premium Club members in Asia within the coming month and customized apps for HMC’s additional hotel loyalty programs are scheduled for launch in the near future.

“HMC is a full service loyalty solution provider, offering a complete spectrum of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker’s programs, meetings platforms, and corporate incentive programs. Our mobile strategy spans across each of these solutions, enhancing the unique member relationships inherent in each loyalty platform,” continued Ramadan. “Simply by downloading the app, members can connect directly with HMC’s over 1,000 partner hotels worldwide wherever and whenever they choose.”

The first company to make hotel paid loyalty programs an intrinsic part of local hospitality marketing and a key tool in accessing the affluent and highly sought-after SME market, HMC has earned a reputation for being at the forefront of technology and consistently anticipating and solving the needs of client hotels. HMC continues to lead the industry by providing detail-oriented personalized service, state-of-the-art Customer Relationship Management (CRM) systems, and innovative proprietary operational technologies for its members and partners.

Please visit https://www.hmcloyalty.com/mobile-app to learn more about HMC’s new mobile app.

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About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (https://www.hmcloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, is making family vacations even more rewarding with the addition of KeyLime Cove in Gurnee, Illinois, to its worldwide network.

A favorite family-friendly destination, KeyLime Cove is located on more than 30 acres. The resort is known for its award-winning tropical waterpark where it’s always a comfy 84-degrees and families can enjoy lots of wet and wild fun. The indoor waterpark features 12 slides, a wave pool, activity pool, children’s play pond and a lazy river. There’s more adventure for kids in the resort’s RipTide Reef Arcade, Leapin’ Lizards artistic kid’s activity center, and The Enchanting Lagoon Kids Spa. At Paradise Mist Spa, parents can escape to completely recharge. At the end of a fun-filled day, guests stay in one of 414 guest rooms and suites with optional connecting rooms. Best of all, the entire experience at KeyLime Cove is completely cashless courtesy of state-of-the-art Smart Wristbands that every guest receives upon arrival. From dining at any of the six on-site restaurants to vending machines and gift shops, everything can be charged to a guest’s room with the mere swipe of a wrist.

“KeyLime Cove is a one-of-a-kind resort where families can swim in a tropical oasis even in the middle of winter,” said Richard Sasso, Director of Guest Services for KeyLime Cove. “We needed a reward program that would give us worldwide exposure and all the rewards of being part a giant chain, without altering our identity. VOILÀ’s reputation, robust Customer Relations Management and fully integrated marketing programs made them the obvious choice.”

VOILÀ is known for uniting some of the world’s most luxurious four- and five-star properties. With the addition of KeyLime Cove, VOILÀ further enhances members’ travel options and delivers another unique destination that’s ideal for family vacations or reunions.

“We believe the best vacations are ones shared with people you love,” said Peter Gorla. “We’re excited to have KeyLime Cove as the newest member of our worldwide network. It’s a unique and unforgettable addition to the VOILÀ Hotel Rewards global network where members and their families can make memories and earn points toward future travel.”

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About KeyLime Cove Indoor Water Resort

KeyLime Cove is an island-inspired family vacation destination less than an hour drive from Chicago and Milwaukee. The year-round resort features 414 suites and staterooms and offers a complete family vacation without ever leaving the property. Created to be an American coastal experience just a short drive from home, the resort’s entertainment and amenities include a 65,000 square-foot, 84-degree tropical-themed waterpark, 8,000 square-foot arcade, multiple restaurants including D.W. Anderson’s Eatery and Ice Cream Parlor and The Crazy Toucan Margarita Grille with live entertainment, Paradise Mist Spa and 6,000 square feet of banquet and meeting space. An abundance of fun is found around every corner, including the uniquely themed interior, arts, crafts, interactive festivities, shops and street vendors. KeyLime Cove is managed by Veracity Hospitality. For more information or to make a tropical getaway reservation, visit www.keylimecove.com or call 
1.877.360.0403.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Copley Square Hotel, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, iTunes, and Thanks Again, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, CA – Visits to Boston are even better with the ability to earn rewards at the Copley Square Hotel, the newest addition to VOILÀ Hotel Rewards worldwide network. Located in the vibrant heart of Boston’s Back Bay, the Copley Square Hotel is VOILÀ’s first hotel in New England and exemplifies the program’s enduring expansion in 2014.

“Boston is known as the epicenter of American history and a perennial favorite of travelers,” said Peter Gorla, VOILÀ’s managing director. “Offering rewards in Boston is essential as we continue our growth across the United States and around the world.”

The 143-room Copley Square Hotel was a forerunner to the current booming boutique hotel scene in Boston. Since undergoing a multi-million dollar renovation in 2008, the hotel has earned a reputation for providing travelers with world-class luxury and personal, intuitive service. Ideally located, the Copley Square Hotel provides a perfect starting place to explore the surrounding city of Boston and all of its rich history and cultural attractions. Fenway Park, Boston Common, the Museum of Fine Art, premier shopping and dining on Newbury Street, and many other historic attractions are within minutes. The hotel also boasts three signature outlets offering casual dining, inspired cocktails and lively entertainment as well as intimate space for smaller meetings and gatherings.

“Copley Square Hotel provides a one-of-a-kind travel experience blending history with modern convenience and the personalized service travelers want,” said John Burnham, General Manager of Copley Square Hotel. “As the demand for boutique hotels grows, we realized we needed a way to reward our recurring guests’ loyalty and gain worldwide exposure for our hotel. VOILÀ Hotel Rewards reputation for proven success in launching independent hotel loyalty programs made them our first choice.”

VOILÀ Hotel Rewards (http://www.voilahotels.com), the world’s number one independent hotel loyalty program, continues to offer its members a world of options throughout the United States and around the world. Since the Copley Square Hotel is now part of the VOILÀ network, members can earn and redeem points for stays immediately.

“Providing rewards at independent hotels in the world’s most popular travel destinations is one of VOILÀ Hotel Rewards’ fundamental missions, and the hotel’s historic charm and prime location in Boston make the Copley Square Hotel an exciting addition to our worldwide network,” continued Peter Gorla. “As VOILA Hotel Rewards expands its global footprint, we strive to provide members with incredible, independent hotels that align with the way they travel so they can continue to earn rewards whenever and wherever they want.”

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About the Copley Square Hotel

The Copley Square Hotel, located in the heart of Boston’s vibrant Back Bay, is an urban chic boutique hotel with 143 contemporary styled guestrooms. The Copley Square Hotel offers an “Intuitively Yours” service philosophy that anticipates and custom-tailors every guest’s experience. Travelers have come to recognize the hotel’s uniquely designed features and amenities including, property-wide complimentary Wi-Fi; daily evening Wine Down hour; fitness facility; morning power hour; and three distinctive venues for dining, cocktails and socializing. XHALE, a definitively casual restaurant offers breakfast, dinner and in-room dining services; minibar, an upscale martini lounge serving creative cocktails and inspired appetizers; and Storyville, the Back Bay’s only speakeasy style nightclub with lively entertainment. The Copley Square Hotel is an environmentally friendly hotel and a proud member of AAA’s four diamond winners. Located at 47 Huntington Avenue, in Boston, MA. 02116. For more information, or to make reservations, please call 1-800-225-7062 or visit http://www.copleysquarehotel.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, iTunes, and Thanks Again, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

NEWPORT BEACH, CA – VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, recently partnered with Thanks Again® (www.thanksagain.com) to accelerate members’ earnings by rewarding them for purchases whether they’re traveling or staying close to home.

Thanks Again provides members with the opportunity to earn rewards at more than 160 U.S. airports and 25,000 participating businesses nationwide. Members earn miles/points simply by shopping, dining, or parking at participating airports. They can also earn more of their favorite rewards when purchasing from local businesses such as dry cleaners, spas and golf courses. Loyalty reward partners are added regularly to ensure enrolling consumers have a robust menu of sought-after reward options from which to choose.

“In five years, VOILÀ Hotel Rewards has established themselves as a leader in the independent hotel loyalty space and proven they understand exactly what travelers need,” said Ed Puckhaber, Thanks Again President. “In terms of strategy, VOILÀ gives us unparalleled access to a member base of guests who enjoy staying at one-of-a-kind properties and having unique experiences. With Thanks Again, travelers can now be rewarded with VOILÀ Hotel Rewards points whenever they eat at a new restaurant, buy souvenirs at an airport or get clothes dry cleaned around the corner.”
To join for free, consumers securely register any credit or debit card at www.thanksagain.com/voila and automatically earn VOILÀ points when purchasing from participating businesses throughout the Thanks Again Rewarding Merchant NetworkSM.

“We love making it easy for our members to earn more VOILÀ points and reach their next vacation faster, which is why we are thrilled to be partnering with Thanks Again,” said Peter Gorla, VOILÀ Hotel Rewards Managing Director. “Thanks Again offers amazing opportunities for earnings because VOILÀ members are rewarded for doing what comes already comes naturally – shopping and dining in airports during their travels throughout North America.”

About Thanks Again

Thanks Again, headquartered in Atlanta, is the world’s only card linked, airport-centric coalition loyalty program. Its loyalty and engagement solution links members of the most popular rewards programs to airport parking, airport shopping and dining operators and local businesses to stimulate commerce, loyalty and customer value. The Thanks Again Rewarding Merchant Network now spans over 160 airports and is rapidly expanding throughout North America (U.S., Mexico, Canada) and Latin America. Through direct partnerships with the three leading international payment card networks, Thanks Again is positioned for significant global expansion in enrolled members, loyalty reward partners, airport clients and off-airport businesses.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, iTunes, and Thanks Again, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

This interview by Kristina Knight was originally posted on BizReport.com:

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands.

Kristina: What types of rewards are consumers most looking for at this point?

Peter Gorla, Managing Director, VOILÀ Hotel Rewards: Similar to the global chain loyalty programs, VOILÀ features many different types of redemption partners, including airlines, retail partners, banks and charities. However, even with all of those alternative redemption options, members gravitate towards Award Night redemptions with a much higher bias. I see this trend continuing with VOILÀ and it’s what my counterparts at other hotel loyalty programs have confirmed anecdotally.

Mark Dority, Director of Business Development, KULA Causes: The core product (overnight stays or airline seats) will always be the number one reward option for loyalty members. As loyalty marketers we know we cannot always fulfill this demand so it is key to provide compelling rewards to keep members engaged in the earn/burn cycle of the program. Kula’s proposition falls directly in line with this need to provide compelling rewards and member engagement. Because Kula offers 2 million causes that reach every corner of the globe, there is the opportunity to reach virtually member’s individual affinity.

Kristina: Are you seeing a bigger uptick for programs that allow consumers to join a cause?

Peter: Yes, this appears to be the case. I think corporations, in general, are realizing that they can help to make the world a better place, while at the same time fulfilling their duties to shareholders. There is certainly a place in any and all loyalty programs for charitable redemption options, and for some members this is the ideal use of their points.

Mark: The two stats that stand out [from the Cone study] are; 91% of global consumers are likely to switch brands to one associated with a good cause(s) given comparable price and quality, and 93% of global consumers say they want to see more of the products, services and retailers they frequent to support worthy social and environmental issues. This shows that consumers are now more than ever looking at brands that are doing good and rewarding them with their patronage.

Kristina: What is the draw to this kind of program?

Peter: VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

Mark: Just like VOILÀ, Kula supports its partners with hyper-local content. This allows the individual partners, and hotels in this case, to use Kula’s CLM™ (Cause-Related Loyalty Marketing) platform to engage members in a more personalized manner. Because of this we feel it’s a win-win-win situation.

You can read part one of Kristina Knight’s chat with VOILÀ and KULA, including trends in the loyalty space, here.

This interview by Kristina Knight was originally posted on BizReport.com:

As people’s lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both of these processes as transparent and frictionless as possible.

Kristina: What trends are you seeing in the loyalty space?

Peter Gorla, Managing Director, VOILA Hotel Rewards: On the points burning side, this means that programs are giving members more control over the currency that they have earned. In many cases, this means giving members a wider variety of redemption options and making the redemption process as flexible and easy as possible. On the point earning side, because of information sources like InsideFlyer and LoyaltyLobby, members have a clearer picture than ever about the value that they receive from investing into a given program. They are able to compare the generosity of each program fairly easily now. For that reason, the leading programs are becoming more transparent and paying closer attention to their comparative generosity.

Mark Dority, Director of Business Development, KULA Causes: I see a trend toward more Corporate Social Responsibility (CSR) and brands engaging their members in this process. Although brands are starting to engage members in the giving process there is still the “old guard” mentality that brand choose where consumers can give. Kula has opened up the options for brands to engage members in this process. With Kula’s over 2 million causes around the globe it is virtually impossible for a consumer not to find an organization that touches them and that they want to donate to. Thus creating more brand engagement with the consumers. Kula is proud to work with an innovative brand such as VOILÀ that understands the opportunity they are giving VOILÀ members in choosing a cause that means the most to every individual rather than funnel the options to only a few causes.

Kristina: During the upcoming holiday season, how can brands better position their loyalty program?

Peter: For several years now, we have run promotions geared around our charitable partners. The point of these campaigns is simply to drive awareness and engagement about our members’ ability to redeem their VOILÀ points for a charitable donation. This year, we have selected Kula as our featured charitable partner. VOILÀ’s strategy is centered on partnering with local independent hotel brands and we believe Kula provides an excellent platform to bring a world of local charitable options to our members. While I do believe that this initiative is good brand positioning for VOILÀ, we run these campaigns because we believe in the causes that these donations from our members support and we believe it’s the right thing to do.

Mark: The holiday season is the season of giving. We are happy and excited to be part of VOILÀ’s holiday campaign this year and for years to come. With 2 million causes reaching every corner of the globe our platform is the perfect compliment for VOILÀ members to be able to donate to a cause that is important to them.

You can read part two of Kristina Knight’s chat with VOILÀ and KULA, including the reward options that will engage consumers, here.

Whether it’s knowing the carbon footprint of a flight to Europe or if a suitcase is made from sustainable materials, frequent travelers are more cause-aware than ever before, and they expect the same commitment to causes from the brands they interact with. Increasingly, they also want to make a positive impact in the communities they visit. That’s why Kula Causes, the world’s largest online giving platform and VOILÀ Hotel Rewards have partnered to provide VOILÀ’s loyalty program members more opportunities to do good around the country and across the globe when lodging at boutique, independent hotels.

Both companies are seeing a growing number of consumers donating loyalty points to help tackle social challenges in the countries they are traveling to. A recent 2013 Cone Communications/Echo Global CSR study also revealed consumer preferences towards giving and supporting cause-conscious brands:

• 91% of global consumers are likely to switch brands to one associated with a good cause(s) given comparable price and quality.
• 93% of global consumers say they want to see more of the products, services and retailers they frequent to support worthy social and environmental issues.

Recognizing this consumer, the partnership between Kula Causes and VOILÀ will enable VOILÀ Hotel Rewards members with the opportunity to support the causes they care about most.

“Today’s cause-savvy consumers and travelers want to see their donated dollars in action, and the best way to do that is to support local nonprofits,” said Mark Dority, Kula Causes’ Director of Marketing. “Together, Kula and VOILÀ are helping independent partner hotels foster deeper and longer-lasting relationships with hotel guests and frequent travelers by acting as avenues for those guests’ charitable instincts through compelling donation experiences.”

Very often independent hotels attract guests with equally independent mindsets; frequent travelers who know that transforming the global village starts with one community at a time. That is why, with the 2013 holiday season in sight, VOILÀ, a hotel loyalty program that unites a network of over 250 four-and five-star independent hotels and luxury brands across 24 countries, is enabling its cause-minded guests with a new way to help make a positive difference in their favorite communities at home or abroad.

Through Kula’s Cause-Related Loyalty-Marketing™ (CLM) platform, VOILÀ’s members can now convert unused rewards into cash donations to their choice of over two million nonprofits worldwide. The partnership’s announcement comes at a critical time of year when charitable giving spikes and organizations that speak for those who have no voice urge the public to open their hearts by opening their wallets. Unused points are a reservoir of untapped currency potential for millions of causes worldwide.

Launched in September of this year, VOILÀ members will be able to convert unredeemed rewards from their loyalty program directly into eVouchers, in denominations of $10, $25, $50 and $100 USD. Once deposited into members’ Kula profiles, eVouchers’ value appears as cash balances – which VOILÀ members can then donate to the causes they care about.

“We love the idea of partnering with an organization that allows our members to give back to important causes in their communities or which they were impacted by emotionally while traveling,” said Peter Gorla, VOILÀ’s Managing Director. “VOILÀ is built around the idea of partnering with authentic and highly-localized independent hotel brands and we believe Kula is the ultimate partner in bringing a world of charitable options to our members.”

For more information on how Kula Causes and VOILÀ are driving loyalty through cause support or to schedule an interview with Mark Dority, Kula Causes’ Director of Marketing and Peter Gorla, Managing Director of VOILÀ Hotel Rewards, please contact Vanessa Horwell at 305-749-5342 ext. 232 or vanessa(at)thinkinkpr(dot)com.

About Kula Causes

Founded in 2010 and based in Boulder, Colorado, Kula Causes is the world’s largest platform for charitable giving. Kula’s innovative business-to-business SaaS application enables companies to measure, engage, and reward their customers by enabling them to support their favorite causes. This puts the power of choice in the hands of customers and creates rich customer engagement and meaningful brand loyalty. With over 2 million charities in over 50 countries to choose from, Kula reaches virtually every customer giving affinity—from local schools and places of worship to international development and aid organizations. For more information, please visit http://www.kulacauses.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, and iTunes, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla