VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, today announced an innovative loyalty program with the newly renovated The L.A. Hotel Downtown (http://www.thelahotel.com) that offers free membership as well as worldwide points and travel perks.
With L.A. Hotel Loyalty Rewards, members will earn 10 VOILÀ points for every dollar they spend during qualifying stays at The L.A. Hotel Downtown and other participating VOILÀ network hotels worldwide. Points can be redeemed for complimentary hotel Award Nights, airline miles, online merchandise or even charitable donations. Additionally, members receive exclusive travel perks that may include priority check-ins, room-class upgrades, or personalized welcome amenities.
“We are excited to announce the L.A. Hotel Loyalty Rewards. We want to show our appreciation for our most loyal guests by rewarding them with travel benefits they will actually use,” said Virginia Clark, General Manager at The L.A. Hotel Downtown. “We listened and paid careful attention to what our guests wanted when we designed our new loyalty program with VOILÀ. Whenever travelers book a stay at The L.A. Hotel Downtown, they’ll earn points and have exciting ways to spend them.”
The L.A. Hotel Downtown is a newly renovated upscale, high-rise hotel located in the heart of Los Angeles near the city’s financial, entertainment, and theater districts. The hotel’s 469 generously sized and stylishly furnished rooms feature impressive floor-to-ceiling windows with panoramic city views, large flat-screen televisions, complimentary WiFi, and marble and stone baths. On-site amenities include a bar, restaurant, heated outdoor pool, business center, over 25,000 sq. ft. of meeting space, and a state-of-the-art 24/7 fitness center. Guests of the hotel can enjoy professional sports or premier concerts at the nearby Staples Center and the Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park are all within walking distance.
“Our goal in developing a white-labeled guest loyalty program with The L.A. Hotel Downtown was to provide guests with exposure to some of Los Angeles’ most popular attractions while earning rewards at a variety of independent hotels worldwide,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We consider it vital to empower our partner hoteliers to know their members personally and deliver a unique customer engagement experience that exceeds their guests’ needs.”
VOILÀ, the world’s number one loyalty program for independent hotels, lets members enjoy rewards and earning opportunities at independent hotels and resorts around the globe. Instead of limiting earnings to one brand, members can travel to countless locations, stay at any participating VOILÀ hotel worldwide, and still earn points. VOILÀ points can be redeemed with a wide range of partners and for free hotel stays. Additional perks include room-class upgrades, tailored pre-arrival room preferences, priority check-in, and privileged access to hotel amenities, including the The L.A. Hotel Downtown’s fitness facility.
The L.A. Hotel Loyalty Rewards program will launch September 1st, 2016. For complete details about the VOILÀ Hotel Rewards program, please visit http://www.voilahotels.com.
About The L.A. Hotel Downtown
The L.A. Hotel Downtown is a newly renovated, modern, contemporary oasis in the heart of the downtown LA financial, entertainment and theater district. Relax in our soaring, light-filled lobby sampling a local craft beer or fine wine in BAR9. Enjoy some of the finest cuisine in LA at Ziran, which has hosted private dinners for the American Chef’s Federation and the James Beard Foundation. We are located in the heart of downtown Los Angeles, less than 1 mile from LA Live, Staples Center, home of the Lakers, Clippers, Kings and Sparks, the Microsoft Theater (home of the Grammys) and the LA Convention Center. We are within walking distance to The Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park. We are just blocks from some of LA’s hottest restaurants, shopping and nightlife. Please see http://www.thelahotel.com for more information.
About VOILÀ Hotel Rewards
VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 30 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including Al Areen Palace And Spa, Americas Golden Tower, Atlantica Hotel Halifax, Capitol Plaza Hotel, Casa Lucila, Chesapeake Beach Resort And Spa, Dakotah Lodge, Deville, Grand Beach Hotel, HB Hotels, Husa Hoteles, Icon Hotel, Inn At Fox Hollow, KC Hotels, L.E. Hotels Rewards, Lexington Rewards, LivINN Hotels, Luzeiros Hotels, Makarem Group, Matsubara Hoteis, Oro Verde, Othon, Park Perks, Parkway Plaza Hotel, Ritz Lagoa Da Anta, St Giles Hotel, St. Regis, Stand Out, Swiss International, Time Hotels, Trust Club, and Villa Morra.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including American Advantage – Gift Card, Flying Blue – AIR FRANCE and KLM, Frontier’s EarlyReturns®, Hawaiian Miles, Regal Wings, Saga Club, Southwest Airlines Rapid Rewards, TrueBlue, TudoAzul, Virgin America, Virgin Atlantic flyingclub; charitable causes such as Breast Cancer Research Foundation, Kiva, Kula, The Children’s Alcohol Rehabilitation and Education, Inc. (C.A.R.E.); Digital Music & Games such as iTunes; and retail partners such as Amazon Europe, Amazon.com Gift Card (email delivery), BEST BUY, Boots, Cabelas, Canadian Tire, Debenhams, Emaar Gift Card, Facebook Gift Card, FuelCircle, MagsforPoints, Majid Al Futtaim Mall Gift Card, Mango, Multiplus Fidelidade, Options Gift Card, Overstock™ Gift Card, Shoppers Drug Mart, Ski Dubai, Smiles, Starbucks Card, Visa® Gift Card, iFly Dubai.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- voilahotels.com/partner/global-footprint/ (participating hotels)
- voilahotels.com/partner/ (hotel and redemption partners)
- vhr.com/ (VOILÀ-branded member website)